{"id":33217,"date":"2010-11-30T09:01:14","date_gmt":"2010-11-30T14:01:14","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=33217"},"modified":"2010-11-30T09:47:28","modified_gmt":"2010-11-30T14:47:28","slug":"caddy-returns-to-pga-golf","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2010\/11\/caddy-returns-to-pga-golf\/","title":{"rendered":"Caddy Returns To PGA Golf"},"content":{"rendered":"
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Buick is out, but Caddy's in as a title PGA sponsor.<\/figcaption><\/figure>\n

Cadillac will make its return as a high-profile sponsor of professional golf, next year, and aims to bring a PGA tournament event back to Detroit, the maker announced.<\/p>\n

The move underscores a broader strategy by General Motors to resume its long-time role as a major sponsor of high-visibility sporting events, something GM had to pare down and eventually abandon in the years leading up to last year\u2019s bankruptcy.<\/p>\n

\"\/about\/subscribe\"<\/a>
Breaking News!<\/figcaption><\/figure>\n

Caddy will become the title sponsor of the Cadillac Championship, which will be played at the TPC Blue Monster, the challenging Doral Golf Resort & Spa in Doral, Florida.\u00a0 Caddy also will become an umbrella sponsor of the World Golf Championships.<\/p>\n

\u201cAs a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience,\u201d said Cadillac\u2019s Vice President of Marketing Don Butler. \u201cWe could not think of a more fitting way to bring golf back to Cadillac.”<\/p>\n

Not yet certain is whether the maker will be able to sway the PGA Tour to return to the Detroit area, though the sport\u2019s commissioner Tim Finchem confirmed he is looking at several possible locations.<\/p>\n

\u201cWe\u2026look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit,\u201d Finchem said.<\/p>\n

The golf tie-up reflects a series of shifts in strategy at GM, notably the decision to use the sport to help promote Cadillac, rather than Buick. \u00a0The latter brand had a five-decade alliance with the PGA, and routinely hosted the Buick Open, in Grand Blanc, Michigan, until 2009.\u00a0 But Joel Ewanick, GM\u2019s new marketing czar, believes Cadillac is a better fit, as the automaker\u2019s premium brand, with a sport long associated with wealth.<\/p>\n

The push to bring the PGA back to Michigan also reflects promises by both Ewanick and new GM CEO Dan Akerson to use the maker\u2019s money and muscle to help the troubled Detroit region.<\/p>\n

Though the new Cadillac tie-up with the World Golf Championship officially runs only through 2016, both Finchem and Butler stressed the partnership will likely continue beyond then.<\/p>\n

Golf wasn\u2019t the only thing GM walked away from as its finances collapsed.\u00a0 And now, under Ewanick, it is studying ways to get back into high-profile events, such as motor sports.\u00a0 The Chevrolet brand plans a return to the IndyCar racing series in 2012 by teaming up with one of the most successful names in racing, Roger Penske.<\/p>\n

\u201cIt\u2019s so much more than racing,\u201d suggested GM Vice Chairman Tom Stephens, acknowledging the way victory on the track can influence fans\u2019 purchase decisions \u2013 often summed up in the adage, \u201cWin on Sunday, sell on Monday.\u201d<\/p>\n

(For more on the Chevy IndyCar program with Roger Penske, who has won four Indy 500s with Chevrolet-powered cars, <\/em>Click Here<\/span><\/a>.)<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

General Motors is making its return as a title sponsor on the PGA golf tour, but this time it will be Cadillac, rather than Buick, waving the flag. More from TheDetroitBureau.com on GM’s return to golf, motor sports and more.<\/p>\n","protected":false},"author":2,"featured_media":33218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/33217"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=33217"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/33217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/33218"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=33217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=33217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=33217"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=33217"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=33217"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=33217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}