{"id":328,"date":"2009-01-22T18:29:06","date_gmt":"2009-01-22T23:29:06","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=328"},"modified":"2009-02-21T13:46:08","modified_gmt":"2009-02-21T18:46:08","slug":"ford-fiesta-gets-big-endorsement","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2009\/01\/ford-fiesta-gets-big-endorsement\/","title":{"rendered":"Ford Fiesta Lands Big Endorsement"},"content":{"rendered":"<figure id=\"attachment_327\" aria-describedby=\"caption-attachment-327\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-327\" title=\"ford-fiesta-at-naias\" src=\"\/wp-content\/uploads\/2009\/01\/ford-fiesta-at-naias-300x214.jpg\" alt=\"Ford Fiesta at the 2009 Detroit Auto Show.\" width=\"300\" height=\"214\" \/><figcaption id=\"caption-attachment-327\" class=\"wp-caption-text\">Ford Fiesta at the 2009 Detroit Auto Show.<\/figcaption><\/figure>\n<p>Ford\u2019s global small car, the Fiesta, is claiming another in a stream of awards, the little hatchback being named Car-of-the-Year by What Car? magazine, the British counterpart to America\u2019s Consumer Reports.<\/p>\n<p>Fiesta has already won similar accolades, around Europe, and, \u201cthis ultimate endorsement by What Car? will drive the new Fiesta to even greater success this year,\u201d proclaimed Ford of Europe CEO John Fleming.<\/p>\n<p>To be more precise, the Brits paid homage to a version of the B-Class hatchback equipped with a miniscule 1.25 liter engine, significantly smaller than we\u2019ll see in the States, when a version like the one shown here finally, belatedly arrives for the 2010 model-year. But the continuing flood of awards is certainly a good sign.<\/p>\n<p>Mark Fields, Ford\u2019s President of the Americas, says he will be extremely disappointed if Fiesta doesn\u2019t land on the podium of that most prestigious of American award, the North American Car of the Year. (Full disclosure: I am one of the 50 NACOTY judges.)<\/p>\n<p>Indeed, Fields acknowledged, during an interview at the Detroit Auto Show, winning NACOTY is \u201ccritical.\u201d As important as it was for Ford to capture a first place in the North American Truck of the Year, with its F-150, the automaker desperately needs to prove it is setting in motion a comeback on the car side of the business. Fiesta is one of several new products that could give Ford a much-needed boost, along with the bigger Focus, which is about to go through a redesign, and the reborn Taurus, which was generally hailed as one of the hits at the 2009 Detroit show.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford\u2019s global small car, the fiesta, is claiming another in a stream of awards, the little hatchback being named Car-of-the-Year by What Car? magazine, the British counterpart to America\u2019s Consumer Reports.<\/p>\n","protected":false},"author":2,"featured_media":327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/328"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/327"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=328"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=328"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=328"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}