{"id":29543,"date":"2010-09-01T17:32:06","date_gmt":"2010-09-01T21:32:06","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=29543"},"modified":"2010-09-02T08:44:10","modified_gmt":"2010-09-02T12:44:10","slug":"first-drive-2011-kia-optima","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2010\/09\/first-drive-2011-kia-optima\/","title":{"rendered":"First Drive: 2011 Kia Optima"},"content":{"rendered":"
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Striking good looks and plenty of features could help the new Optima win a new generation of buyers for Kia.<\/figcaption><\/figure>\n

It\u2019s not often that a single car can redefine a brand.\u00a0 The original BMW 3-Series, for one, the new Hyundai Sonata at the other end of the spectrum.\u00a0 Can Kia pull off the same sort of brand remake when it launches the 2011 Optima, later this year?<\/p>\n

The Kia brand has been around for decades, though in its original incarnation its products were used to flesh out the low end of the Ford line-up, cheap-and-cheerful offerings like the Ford Aspire.\u00a0 After it launched its own U.S. dealer network, in 1994, Kia continued to pursue the low end of the spectrum where only three things matter to buyers: price, price and price.<\/p>\n

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News, Reviews and More!<\/figcaption><\/figure>\n

But the automaker\u2019s new crossover, the Kia Sorento, suggests that things just might be in for a big change, and the 2011 Kia Optima, which made its world debut at this year\u2019s New York International Auto Show, is a sign of just how far the Korean carmaker is ready to reach.<\/p>\n

Optima is the work of Peter Schreyer, the inordinately talented former Audi chief of design, who joined Kia several years ago with the promise of revamping the maker\u2019s entire line-up.\u00a0 If Sorento and, now, Optima are any indication, Kia could push past its big brother, Hyundai, which took control of the smaller Korean manufacturer in 1997.<\/p>\n

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Our initial drive was limited to time on and around Road Atlanta.<\/figcaption><\/figure>\n

The 2011 Kia Optima shares most of its underpinnings with the new and well-regarded Sonata, so when we jumped at the chance for a first drive of Kia\u2019s midsize sedan we had to wonder if it would be little more than a gussied-up clone.\u00a0 To our pleasant surprise, the Optima has not only its own look but a decidedly different feel from Sonata.<\/p>\n

To be clear, we only had a relatively brief run behind the wheel in some pre-production prototypes that Kia brought to Road Atlanta, the challenging Georgia track where the automaker\u2019s new race team is headquartered.\u00a0 But that was enough to give us a good sense of what to expect when we clock a bit more time in the 2011 Optima later this month.<\/p>\n

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The 2011 Kia Optima makes its debut at the New York International Auto Show.<\/figcaption><\/figure>\n

Some highly styled automobiles look great on the show stage but lose something when put out on the road.\u00a0 Not the 2011 Kia Optima. It maintains the original appeal that made it a hit at the New York Auto Show.<\/p>\n

To understand just how dramatic a change it has undergone consider a chance encounter at the Chop and Lobster Bar, in Atlanta, where we spotted a middle-aged businessman getting the keys to a 2010 Optima from the valet.\u00a0 Seeing us looking at him, he sheepishly announced, \u201cIt\u2019s a rental.\u201d<\/p>\n

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An early Kia rendering of what would become the 2011 Optima.<\/figcaption><\/figure>\n

That pretty much defined how most folks used to feel about Kia\u2019s bland and boring designs. The new Optima is the automotive equivalent of a trophy wife.\u00a0 It\u2019s got the long, bold hood, with an equally raked windshield \u00a0and curvaceous, almost coupe-like roofline of the latest luxury sedans, capped by a sweeping C-pillar and short rear deck.\u00a0 The \u201911 Optima will be offered with 16, 17 and 18-wheels, and we expect most buyers will opt up to the two larger alloy offerings, which enhance the car\u2019s subdued muscularity.<\/p>\n

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The cabin of the 2011 Kia Optima is well-executed, though a cover over the center console storage bin would've been appreciated.<\/figcaption><\/figure>\n

The 2011 sedan is 190.7 inches long, about 1.7 inches longer than the outgoing Optima.\u00a0 Its wheelbase gains nearly 3 inches, at 110.0 inches.\u00a0 It\u2019s also wider, but an inch lower, which adds to the sporty feel.<\/p>\n

The interior moves equally up-market.\u00a0 Kia has adopted a cockpit-like layout, with the center stack angled about 10 degrees towards the drivers.\u00a0 Instruments and controls are elegant and well positioned, the three-gauge instrument cluster looking to be lifted from a mid-range luxury sedan.<\/p>\n

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The direct-injection 2.4-liter I4 will eventually be matched by a 2.0-liter turbo and Kia's first hybrid-electric powertrain..<\/figcaption><\/figure>\n

The new Optima\u2019s seats are comfortable, though not overly supportive laterally during hard maneuvers.\u00a0 We were impressed to discover you can opt not just for heated seats up front but for the back, too.\u00a0 And Kia is offering cooled seats, up front, as well.<\/p>\n

That underscores the maker\u2019s decision to provide a variety of upscale surprise-and-delight features, such as the optional heated steering wheel and cooled glove box.\u00a0 As we explored the new sedan we kept discovering more examples, such as the tap-to-turn signals, which blink three times with just a touch of the stalk.<\/p>\n

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A closer look at the new Kia Optima's center stack.<\/figcaption><\/figure>\n

Other options include a vast Panoramic sunroof and a 530-watt, 8-speaker Infinity audio system that replaces the standard 6-speaker, AM\/FM\/CD\/Sirius\/Aux\/iPod package.\u00a0 A nice navigation system is optional, but Bluetooth is standard.<\/p>\n

As we earlier noted, the 2011 Kia Optima shares platforms with the Hyundai Sonata.\u00a0 That means it was designed not to use a V6, a risky but ultimately appropriate decision.\u00a0 That engineering move resulted in a lighter, more fuel efficient and nimble package.<\/p>\n

The base engine is a respectable 2.4-liter naturally-aspirated inline-four.\u00a0 Its use of direct injection helps the powertrain pump out 200 horsepower and 186 lb-ft of torque, even while delivering 24 mpg City, 35 Highway.<\/p>\n

The optional engine, which launches very late in 2010, a bit after the 2.4-liter, is a turbocharged 2.0-liter GDI.\u00a0 The twin-scroll turbo bumps the numbers to 274 hp and 269 lb-ft, while mileage is reduced only slightly, to 22 and 34.<\/p>\n

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Kia will offer 16, 17 and two 18-inch wheel options for the 2011 Optima.<\/figcaption><\/figure>\n

Both engines will be mated to a 6-speed automatic, with paddle shifters, though Kia is also offering a 6-speed manual, an increasingly rare option in the midsize market, these days.<\/p>\n

(The automatic gearbox, by the way, will be the transmission of choice when a third engine debuts early in 2011.\u00a0 The first gas-electric hybrid in the Kia line-up, it will mate the 2.4-liter engine with a lithium ion-powered battery drive package.\u00a0 To get a sense of what it\u2019s like, <\/em>Click Here<\/span><\/strong><\/a> for our test drive of the 2011 Hyundai Sonata Hybrid.)<\/em><\/p>\n

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The 2011 Kia Optima features front McPherson struts and a rear multi-link suspension.<\/figcaption><\/figure>\n

The \u201911 Optima uses McPherson struts, up front and a multi-link rear suspension.\u00a0 It\u2019s equipped with dual-mode shocks that deliver a reasonably plush ride under normal driving conditions, but which hunker down nicely under more aggressive driving conditions.\u00a0 That\u2019s paired with an electric power-assist steering, or EPAS, system, which helps boost fuel economy by almost 1 mpg.<\/p>\n

EPAS technology has improved markedly over the last year or so, and the 2011 Kia Optima is proof positive.\u00a0 There\u2019s as precise an on-center feel as we\u2019ve experienced on all but the most high-line sports cars.\u00a0 Though there\u2019s enough boost to avoid straining in a parking lot, Kia engineers have opted for a very tight and precise, low-boost set-up at highway speeds.\u00a0 That\u2019s notably more performance-oriented than the Sonata.\u00a0 The same is true for the suspension set-up.\u00a0 We could flog the Kia sedan around the undulating Road Atlanta course with only modest and quite predictable body roll.\u00a0 The car only encouraged us to pick up more speed with each lap.<\/p>\n

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The 2011 Kia Optima shares underpinnings with the new Hyundai Sonata -- and both will get turbo and hybrid powertrains, as well, in the coming months.<\/figcaption><\/figure>\n

We\u2019d like to see even less roll, however, and planning manager Ralph Tjoa suggested that\u2019s something suspension engineers are tinkering with for the turbo model, which will certainly appeal to the sportier of Optima buyers.<\/p>\n

To our satisfaction, the 2011 Kia Optima will come with a wealth of safety features, including the usual brake intervention packages, such as ABS and Electronic Stability Control.\u00a0 There\u2019s also Hill Ascent Control, which reduces the likelihood of rolling backwards on a steep hill.\u00a0 No, it\u2019s not the benchmark, but the sedan also boasts 6 airbags, front active headrests and seatbelt pre-tensioners.<\/p>\n

In other words, there\u2019s plenty of good things to say about the 2011 Kia Optima.\u00a0 The question is whether people will listen.\u00a0 The brand has been largely invisible to most midsize buyers who aren\u2019t shopping on a limited budget.\u00a0 But the striking looks of the new car are likely to help build awareness.\u00a0 And after checking out the wealth of features and giving the \u201911 Optima a test drive, we\u2019re betting many potential buyers will be won over.<\/p>\n

We think Kia\u2019s new midsize offering could change the balance of power in the midsize segment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kia is the (nearly) invisible brand. Those who’ve traditionally bought its products typically sought out three things: price, price and price. But the all-new, 2011 Kia Optima could not only shake up the midsize segment but redefine the brand. The all-new sedan delivers benchmark styling and plenty of high-line features. TheDetroitBureau.com has this review.<\/p>\n","protected":false},"author":2,"featured_media":29553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[8],"tags":[],"make":[],"post-state":[],"category_old":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/29543"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=29543"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/29543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/29553"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=29543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=29543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=29543"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=29543"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=29543"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=29543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}