{"id":242345,"date":"2023-05-02T14:22:23","date_gmt":"2023-05-02T18:22:23","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=242345"},"modified":"2023-05-02T14:22:35","modified_gmt":"2023-05-02T18:22:35","slug":"ford-cuts-mustang-mach-e-prices-as-it-reopens-order-bank","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2023\/05\/ford-cuts-mustang-mach-e-prices-as-it-reopens-order-bank\/","title":{"rendered":"Ford Cuts Mustang Mach-E Prices as it Reopens Order Bank"},"content":{"rendered":"\n

As it reopens its order bank for the first time in months, Ford also has lowered the price of its Mustang Mach-E by as much as $4,000 \u2014 meaning it\u2019s now less expensive than many versions of its chief rival, the Tesla Model Y.<\/p>\n\n\n\n

\"2023
Ford cut the price of the new Mustang Mach-E by up to $4,000 and is offering BlueCruise 1.2.<\/figcaption><\/figure><\/div>\n\n\n\n

The Detroit automaker also announced an increase in range for its standard-range models as it switches them to lithium-iron phosphate batters. Depending upon the trim package, those versions will muster up to 250 miles between charges, according to EPA estimates.<\/p>\n\n\n\n

The price cuts come at a point when Ford is preparing to ramp up production of the Mach-E to meet stronger-than-expected demand. In January, the second-largest domestic automaker said it would begin boosting output \u201csignificantly.\u201d At that time, it also announced a first price cut on the electric SUV, a senior official declaring Ford wouldn\u2019t \u201ccede ground\u201d as more competitors in the growing EV space come to market.<\/p>\n\n\n\n

Improving the value of the Mach-E<\/h2>\n\n\n\n

Along with the price cuts and range enhancements announced Tuesday, Ford said it was upgrading the technology on the Mustang Mach-E. That includes the hands-free BlueCruise system which will add new functionality.<\/p>\n\n\n\n

“We continue to find ways to improve the value of the Mustang Mach-E,\u201d said Marin Gjaja, chief customer officer for Ford Model e, the EV side of the company. \u201cUpgraded BlueCruise rolling out for new and existing Mustang Mach-E owners, increased range and faster DC charging times on standard range models show how we are relentlessly improving our products for our customers.\u201d<\/p>\n\n\n\n

\"2023
The new Mach-E comes equipped with Sync 4. The company is once again taking orders for its electric crossover.<\/figcaption><\/figure><\/div>\n\n\n\n

In January, Ford announced it would cut prices<\/a><\/span><\/strong> of the Mustang Mach-E by anywhere from $500 to $6,900, depending upon the trim package.<\/p>\n\n\n\n

Now, it\u2019s trimming prices again. Most of the latest reductions focus on standard-range packages and mean a savings of $3,000 to $4,000. But two extended-range models are also included. The California Route 1 AWD package drops in price by $1,000, while the GT AWD package gets a $4,000 reduction.<\/p>\n\n\n\n

Getting a leg up on Tesla<\/h2>\n\n\n\n

The adjustments could help Ford gain momentum, according to several analysts, as a number of versions of the Mustang Mach-E are now less expensive than comparable Tesla Model Y packages.<\/p>\n\n\n\n

Tesla touched off something of a price war when it announced the first in a series of discounts in January. But it has also raised prices on some models \u2014 the latest such move also announced Tuesday. It\u2019s adding $250 to the cost of both its Model Y SUV and Model 3 sedan. As a result, In its dual-motor configuration, the Tesla utility vehicle now starts at $47,240. The comparable Ford Mach-E Select AWD package starts at $45,595, down $3,000.<\/p>\n\n\n\n

But because of the rule changes in the new Inflation Reduction Act, the Ford Mustang Mach-E is only eligible for $3,750<\/a><\/span><\/strong> in federal incentives. Depending upon the version, the Tesla qualifies for up to $7,500.<\/p>\n\n\n\n

\"Ford<\/figure><\/div>\n\n\n\n

New battery technology<\/h2>\n\n\n\n

Notably, Ford said it was switching the battery technology for its standard-range models from lithium-cobalt-manganese to lithium-iron phosphate. More commonly known as LFP batteries, they are cheaper to produce than standard lithium-ion cells, something that helps Ford justify the latest price reductions.<\/p>\n\n\n\n

Ford in February announced plans to partner with China\u2019s CATL to set up an LFP plant in Marshall, Michigan. That has generated some controversy over the involvement of a Chinese company, though Ford promises CATL will have a minimal role in the plant\u2019s operation.<\/p>\n\n\n\n

Updated BlueCruise<\/h2>\n\n\n\n

The updated version 1.2 of Ford\u2019s BlueCruise<\/a><\/span><\/strong> will now be offered with a \u201ctry, then buy\u201d option. All Mach-E models will contain the necessary hardware for the hands-free system. But motorists will have the choice of a 90-day free trial after which they can decide whether to activate the necessary software.<\/p>\n\n\n\n

Ford will continue to offer Mach-E customers the opportunity to sign on for a 3-year BlueCruise subscription at the time of purchase, if they prefer.<\/p>\n\n\n\n

BlueCruise can be updated using smartphone-style over-the-air updates. OTA technology is also adding new features to the Mach-E\u2019s Sync infotainment system, Ford said, including news and video apps.<\/p>\n","protected":false},"excerpt":{"rendered":"

As it reopens its order bank for the first time in months, Ford also has lowered the price of its Mustang Mach-E by as much as $4,000, reports TheDetroitBureau.com.<\/p>\n","protected":false},"author":2,"featured_media":242355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[10,7,8,5,2648,1347,9],"tags":[9563,3483,2149,364,10734],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/242345"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=242345"}],"version-history":[{"count":3,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/242345\/revisions"}],"predecessor-version":[{"id":242356,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/242345\/revisions\/242356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/242355"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=242345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=242345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=242345"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=242345"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=242345"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=242345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}