{"id":201536,"date":"2021-05-05T19:54:55","date_gmt":"2021-05-05T19:54:55","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=201536"},"modified":"2021-05-05T19:54:56","modified_gmt":"2021-05-05T19:54:56","slug":"cadillac-starting-lyriq-ev-production-nine-months-early","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2021\/05\/cadillac-starting-lyriq-ev-production-nine-months-early\/","title":{"rendered":"Cadillac Starting Lyriq EV Production Nine Months Early"},"content":{"rendered":"\n

In a surprise announcement, Rory Harvey, vice president of global Cadillac, said that production of the 2023 Cadillac Lyriq<\/a><\/u><\/strong> would begin in March 2022, nine months ahead of schedule. The announcement came at a meeting of the International Motor Press Association. <\/p>\n\n\n\n

\"\"
GM announced plans last fall to invest $2 billion to build the new Cadillac Lyriq at its Spring Hill, Tennessee plant.<\/figcaption><\/figure><\/div>\n\n\n\n

As TheDetroitBureau.com previously reported, the Lyriq will be built at GM\u2019s Spring Hill, Tennessee plant,<\/a><\/u><\/strong>which has received $2 billion worth of investment in preparation for building the new EV. The former Saturn plant currently builds the Cadillac XT5, Cadillac XT6 and GMC Acadia.<\/p>\n\n\n\n

In addition, GM recently announced an additional investment of $2.3 billion to build a second battery cell manufacturing plant alongside the Spring Hill plant. Harvey said the battery plant will bring with it 1,300 new jobs.<\/p>\n\n\n\n

How did they do it?<\/h2>\n\n\n\n

Jamie Brewer, chief engineer of the Lyriq, credits GM\u2019s development of virtual design and validation tools, something that\u2019s been happening over several years. <\/p>\n\n\n\n

\u201cAs we started implementing them early and earlier into the vehicle development process, what we found is that the quality of our prototype vehicles or pre-production vehicles that we’re building the physical vehicles is much, much better,\u201d Brewer said.<\/p>\n\n\n\n

\"Barra
Barra reveals the $2.3 billion investment to build the second Ultium Cells battery cell manufacturing plant in Spring Hill.<\/figcaption><\/figure><\/div>\n\n\n\n

Through virtual development, engineers were able to test thousands of designs through multiple scenarios for variation in manufacturing, customer usage, and physics, the company said. The rapid acceleration of product development cycles has led to engineering costs decreasing by $1.5 billion per year. This makes a big difference when developing an all-new vehicle architecture, such as the Lyriq\u2019s Ultium Platform.<\/p>\n\n\n\n

\u201cWe have been able to refine so much in the virtual space. Areas like cabin comfort, advanced vehicle dynamics, aerodynamics, acoustics, road noise cancellation \u2014 even active safety features and crash barrier development, have all been done virtually. Because of that, the physical testing that is underway now is significantly \u2026 ahead of schedule,\u201d Brewer said.<\/p>\n\n\n\n

Currently the Lyriq is in the final stages of vehicle development, with engineers finalizing the vehicle\u2019s coefficient of drag, NVH refinement, tire cavity boom noise, steering sensitivity and steering feel. This is all being carried out earlier in the ramp up to launch because of the time saved with virtual development, Brewer said. <\/p>\n\n\n\n

More details on the Lyriq<\/h2>\n\n\n\n
\"\"
There’s a bit of irony, the debut of Lyriq was delayed and now has come full circle to begin production nine months early.<\/figcaption><\/figure><\/div>\n\n\n\n

Harvey said that prices will start at $59,990<\/a><\/u><\/strong>. \u201cFrom our perspective in terms of benchmarking, we think that that’s so competitive in the marketplace.\u201d<\/p>\n\n\n\n

For that sum, the Lyriq will include Super Cruise<\/a><\/u><\/strong>, GM\u2019s semi-autonomous driving system, as standard equipment, as well as an AKG studio 19-speaker audio system<\/a><\/u><\/strong>. <\/p>\n\n\n\n

The First Edition will also have more than 300 miles of range on a full charge. Cadillac is launching the Lyriq with the 19.2-kilowatt level two charger, and with DC fast charging up to 119 kilowatts. \u201cWe know that charge rate and charge time is extremely critical and especially for early adapters we want to make sure that we come out with all of our best foot forward from a charging perspective,\u201d Brewer said. <\/p>\n\n\n\n

This has led Cadillac and GM to the creation of Ultium Charge 360, which integrates charging networks to a GM vehicle app. \u201cWe aim to have nearly 60,000 charging plugs throughout the U.S. and Canada within a reasonable period of time,\u201d Harvey said. \u201cThat’s something that is a must for EV adoption going forward.<\/p>\n\n\n\n

As for the batteries themselves, they\u2019re part of GM\u2019s proprietary Ultium Platform, as well as the drive units and the integrated power electronics. Engineers used 70% less cobalt in the Ultium batteries\u2019 cathodes, substituting aluminum. \u201cThat\u2019s significant when you talk about the cost of rare earth metals.\u201d<\/p>\n\n\n\n

\"\"
Cadillac dealers are prepping to sell and service the brand’s first electric SUV.<\/figcaption><\/figure><\/div>\n\n\n\n

Just as important, the production vehicle will greatly resemble the concept. <\/p>\n\n\n\n

\u201cI think that you’ll be hard pressed to find many differences between the two, and that was a very purposeful and strategic move, and not without trials and tribulations. But it was something that we were very committed to doing.\u201d<\/p>\n\n\n\n

Lyriq should sustain sales momentum<\/h2>\n\n\n\n

Harvey struck an optimistic tone \u2014 hardly surprising \u2014 noting the Lyriq arrives at a good moment for Cadillac.<\/p>\n\n\n\n

The brand enjoyed its third best global sales year ever in 2020, followed by a first quarter with worldwide sales up 66% year-over-year. In the U.S., sales rose 5.8% in 2020. Better yet, Harvey said transaction prices are rising as well, and are now second only to Mercedes-Benz. <\/p>\n\n\n\n

This comes as Cadillac is working its dealers to ensure they\u2019re ready to sell and service EVs.\u201cThe goal is that by the time that we sell Lyric, all of our dealers will be enabled to sell and support and raise the bar from a customer satisfaction point of view in terms of EVs,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a surprise announcement, Rory Harvey, vice president of global Cadillac, revealed production of the new Cadillac Lyriq EV will begin in March 2022, nine months ahead of schedule. He made dropped the news at meeting of the International Motor Press Association.<\/p>\n","protected":false},"author":13752,"featured_media":167040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,10,9],"tags":[388,389,390,387,344],"make":[],"post-state":[],"category_old":[],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/201536"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/13752"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=201536"}],"version-history":[{"count":6,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/201536\/revisions"}],"predecessor-version":[{"id":201543,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/201536\/revisions\/201543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/167040"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=201536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=201536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=201536"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=201536"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=201536"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=201536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}