{"id":154935,"date":"2020-11-02T12:30:23","date_gmt":"2020-11-02T17:30:23","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=154935"},"modified":"2020-11-02T13:37:53","modified_gmt":"2020-11-02T18:37:53","slug":"toyota-reveals-four-custom-concepts-during-virtual-sema-show","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/11\/toyota-reveals-four-custom-concepts-during-virtual-sema-show\/","title":{"rendered":"Toyota Reveals Four Custom Concepts During Virtual SEMA Show"},"content":{"rendered":"
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The Rockstar Toyota GR Supra is one of four models making a virtual SEMA debut.<\/figcaption><\/figure>\n

Like all but a handful of traditional automotive events, the SEMA Show has gone virtual this year to cope with the COVID-19 pandemic \u2013 but that hasn\u2019t stopped some automakers, notably Toyota, from rolling out some cool custom concepts during a virtual version of the annual aftermarket event.<\/p>\n

The Japanese automaker has been a regular attendee at SEMA, using the event as a way to build excitement for a brand often dismissed as vanilla. That would be a difficult description to apply to the four concepts it is revealing today \u2013 with Toyota planning to roll out a \u201csecond wave\u201d of SEMA concepts \u201cin the coming weeks.\u201d<\/p>\n

\u201cWhen SEMA decided to go virtual, we knew we wanted to be a part of it because when we commit to something at Toyota, we see it through no matter what, and this year is no exception,\u201d said Ed Laukes, Group Vice President \u2013 Toyota Division Marketing.<\/p>\n

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The GReddy Performance Formula D GR Supra also targets the Formula Drift series.<\/figcaption><\/figure>\n

(Chevrolet charging into to electric aftermarket with K5 Blazer conversion for SEMA show.)<\/strong><\/em><\/span><\/a><\/p>\n

\u201cFor 2020, we\u2019re celebrating pure performance, both on and off road. Supra and Tacoma are legendary brands with legendary performance, so it made sense to use them to set the stage this year.\u201d<\/p>\n

This first batch includes a serious off-roader that could allow the Tacoma pickup to go still further off into new territory. The other three models unveiled today each offer a different take on Toyota\u2019s Supra sports car.<\/p>\n

4WD Toyota Owner Magazine Overland-Ready Tacoma.<\/strong> During the past two decades we\u2019ve seen a big shift away from serious off-road vehicles, especially in the utility market where demand has centered around car-based crossovers. This year is bringing a resurgence of interest in true off-roaders, perhaps driven by the pandemic\u2019s social distancing mandate.<\/p>\n

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The customized Overland Toyota Tacoma even has onboard water storage for extended off-road trips.<\/figcaption><\/figure>\n

The editors at this magazine came up with what they see as the \u201cultimate\u201d version of Toyota\u2019s midsize pickup. More specifically, they started out with the most rugged version, the Tacoma TRD Off-Road package, adding such features as a Roots-style supercharger, as well as stow and haul accessories for bikes, kayaks, camping and hiking equipment.<\/p>\n

(A bad year gone good, says Toyota\u2019s U.S. sales chief Bob Carter.)<\/strong><\/em><\/a><\/span><\/p>\n

Ornamental Conifer GR Supra<\/strong>. This distinctive take on the 2021 Toyota GR Supra 3.0 Premium started out in Turbulence Gray. \u00a0That was before it fell into the hands of British artist Nicolai Sclater who uses the \u201cOrnamental Conifer\u201d moniker for his artwork. Sclater is the art director at a Los Angeles agency that focuses on \u201chub connecting people who share a passion for car and pop culture,\u201d Toyota explains. Sclater treated the Supra as a sheet metal canvas, adding phrases like \u201cTrue to Form,\u201d and \u201cLightning Response in his distinctive brushwork using enamel paints.<\/p>\n

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The Ornamental Conifer Toyota GR Supra adds edgy style to the sports car.<\/figcaption><\/figure>\n

GReddy Performance Formula D GR Supra.<\/strong> It may feature some striking graphics, but Ken Gushi\u2019s take on the GR Supra is all about upping its performance on the track as Toyota heads back onto the racing circuit. A joint venture of Ken Gushi Motorsports and GReddy Performance, it features upgrades intended to improve its performance in the Formula Drift Pro Class.<\/p>\n

Papadakis Racing Rockstar Energy Drink GR Supra.<\/strong> That\u2019s a long name to swallow but Rockstar\u2019s racing team also wanted a serious challenger for the Formula Drift Pro Class and came up with this predominantly yellow-and-black take on the 2021 Supra. Here, it gets a bump up to a whopping 1,033 horsepower and 908 pound-feet of torque after an extensive rework of the GR Supra\u2019s 3.0-liter powertrain. The final package is being driven by Fredric Aasabo, the 2015 Formula Drift champion.<\/p>\n

(Toyota dumping long-running Land Cruiser after 2021.)<\/a><\/strong><\/em><\/span><\/p>\n

What’s to follow? Toyota isn’t ready to say but “for SEMA this year, we’re exploring performance both on and off-road, hinted Laukes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aftermarket fans can still get their SEMA fix this year as the event is going virtual. Fortunately, Toyota, a long-time participant, is bringing the goods to this year’s show with four concepts focused on the Supra and Tacoma. Get a look at what’s coming at TheDetroitBureau.com.<\/p>\n","protected":false},"author":2,"featured_media":154939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[6,7,8,5],"tags":[],"make":[111],"post-state":[],"category_old":[118,149,150,151,123,133,282,299,132,284,125,124,139,266,206,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/154935"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=154935"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/154935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/154939"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=154935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=154935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=154935"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=154935"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=154935"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=154935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}