{"id":143411,"date":"2020-02-11T10:29:27","date_gmt":"2020-02-11T15:29:27","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=143411"},"modified":"2020-02-12T08:53:56","modified_gmt":"2020-02-12T13:53:56","slug":"u-s-chinese-companies-partner-to-start-up-new-premium-brand-vantas","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2020\/02\/u-s-chinese-companies-partner-to-start-up-new-premium-brand-vantas\/","title":{"rendered":"U.S., Chinese Companies Partner to Start Up New Premium Brand Vantas"},"content":{"rendered":"
\"\"<\/a>
HAAH Automotive is partnering with China’s Chery Automobiles to produce a new premium brand in the U.S. named Vantas.<\/figcaption><\/figure>\n

California-based HAAH Automotive is partnering with Chinese automaker Chery Automobiles to form a new automotive brand named Vantas, which will build, distribute and sell new vehicles in the U.S.<\/p>\n

The two companies revealed their new premium sport-utility vehicle, one in white and another in purple. They describe it as being \u201cbased\u201d on the brand\u2019s Exeed platform, but a quick look at the photos makes it appear that\u2019s also the SUV\u2019s name.<\/p>\n

Vantas is expected to develop a full range of new vehicles, including electric vehicles, to the U.S. and Canadia markets. The vehicles will be produced in the U.S., officials noted without revealing where these new Chinese-engineered utes will actually be produced.<\/p>\n

<\/p>\n

(You likely won’t be able to pronounce its name, but Zoyte bets you’ll want to buy one of its SUVs.)<\/strong><\/em><\/span><\/a><\/p>\n

HAAH has a technical cooperation agreement with Chery, one of China\u2019s best-known automakers, which already exports a full line of SUVs, passenger cars and electric vehicles under several different brand names\u00a0to more than 80 countries around the world.<\/p>\n

\"\"<\/a>
The new Vantas sport-utility features a large touchscreen on its dashboard.<\/figcaption><\/figure>\n

\u201cThis is a historic agreement creating Vantas,\u201d said Duke Hale, chairman and Chief Executive Officer of HAAH Automotive Holdings.<\/p>\n

\u201cThe brand will incorporate a number of new technologies from its Chinese partner, including \u2018Intelligent Connected\u2019 for a wide variety of safety and driver assistance technology, various aspects of autonomous driving and, in the future, new energy vehicles,\u201d he added.<\/p>\n

Hale also said Vantas is fully committed to building every one of its vehicles in the U.S. creating jobs in America.\u00a0\u201cHAAH Automotive Holdings is proud to be working with Chery, launching the new Vantas brand in North America,\u201d said Hale.<\/p>\n

HAAH appears to be attempting to create a full-line automotive company. Last May, it announced a deal with another Chinese automaker, Zoyte, to import vehicles for sale in the U.S. as well. To date, no vehicles have hit U.S. shores as Hale is still organizing the network of dealers to sell them.<\/p>\n

However, at the time, he likened the potential of Zoyte to that of Hyundai. He noted that the South Korean automaker had a name that was difficult for some to pronounce and it sold inexpensive cars, growing during the past three decades into a full-line automaker, including a luxury brand, Genesis.<\/p>\n

\"\"<\/a>
Vantas is a new premium brand that is supposed to build its Chinese-engineered SUVs in the U.S.<\/figcaption><\/figure>\n

(Zoyte on track to sell Chinese-made cars by end of year.)<\/a><\/strong><\/span><\/em><\/p>\n

A look at HAAH\u2019s website already reveals the early pieces of the puzzle, where it describes Zoyte USA as a \u201cmass market\u201d brand while Vantas is given the \u201cpremium\u201d moniker.<\/p>\n

Chinese carmakers, like the Japanese and South Korean before them, have been eager to break into the market have recently been stymied by the ongoing trade the U.S.-China trade dispute. Nonetheless, the steadily rising price of new vehicles in the U.S. \u2013 the average price of a new car has almost reached $40,000 \u2013 have left a big opening that Chinese manufacturers could fill. Hale thinks he\u2019s got the plan to make it happen, starting with Chery.<\/p>\n

\u201cChery is an automaker in China with outstanding vehicles.\u00a0We are very proud they have selected HAAH to be their partner for North America.\u00a0Vantas vehicles will offer more choice in the premium category for U.S. and Canadian consumers with excellent safety, quality and reliability,\u201d he added.<\/p>\n

Hale said Vantas will have an online sales process that will be implemented using HAAH\u2019s unique digital platform with an industry-leading 100% cloud-based system which combines the ERP and Dealership Management System to support Vantas and Dealer Operations.<\/p>\n

\"\"<\/a>
HAAH Automotive partnered with Chery Automobiles to start up Vantas.<\/figcaption><\/figure>\n

The system\u00a0will furnish Vantas with a technological edge not available from any other manufacturer today. Sharing this data allows HAAH to offer a new, transparent, customer friendly selling process, faster handling of customer purchase and service issues, and improved dealer parts fulfillment.<\/p>\n

\u201cWe are glad to witness the launch and establishment of this new American automobile brand, Vantas, said Ray Bierzynski, executive vice president of Chery Automobile.\u00a0\u201cNew technology, new energy and new retail are profoundly changing the global automotive industry. HAAH is an excellent auto company in North America, with a first-class team that has deep auto experience and an innovative sales and marketing model.\u201d<\/p>\n

(China’s coronavirus crisis could cripple U.S. auto production.)<\/a><\/strong><\/em><\/span><\/p>\n

Bierzynski said Chery is an auto company renowned worldwide with a global R&D system, having R&D centers in Europe, America, Latin America and China. \u201cThe technical collaboration with HAAH will provide support for the development of new products which will meet and exceed North American customer expectations for the Vantas brand,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"

California-based HAAH Automotive is partnering with Chinese automaker Chery Automobiles to form a new automotive brand named Vantas, which will build, distribute and sell new vehicles in the U.S. Find out more at TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":143418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5,12],"tags":[],"make":[],"post-state":[],"category_old":[118,140,150,151,123,287,131,132,139,148,128,291,172,278,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/143411"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=143411"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/143411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/143418"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=143411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=143411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=143411"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=143411"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=143411"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=143411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}