{"id":140271,"date":"2019-10-11T17:31:54","date_gmt":"2019-10-11T21:31:54","guid":{"rendered":"https:\/\/www.thedetroitbureau.com\/?p=140271"},"modified":"2019-10-11T17:31:54","modified_gmt":"2019-10-11T21:31:54","slug":"genesis-names-former-audi-president-del-rosso-ceo","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2019\/10\/genesis-names-former-audi-president-del-rosso-ceo\/","title":{"rendered":"Genesis Names Former Audi President Del Rosso CEO"},"content":{"rendered":"
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Mark Del Rosso is the new CEO for Genesis Motors North America coming over from Audi of America.<\/figcaption><\/figure>\n

Hyundai\u2019s luxury unit, Genesis Motors North America ended its hunt for a new CEO, selecting former Audi of America president Mark Del Rosso. He begins his tenure Oct. 21.<\/p>\n

Much of Del Rosso\u2019s 25-year career has been spent at luxury automakers. He enjoyed two stints at Audi, squeezing in a run as the head of Bentley\u2019s Americas operations.<\/p>\n

At Genesis, he will be responsible for overseeing all Genesis operations in North America and continuing the growth of the brand. He reports directly to Jose Munoz, president & CEO Hyundai North America and to the Genesis global headquarters located in Seoul, South Korea.<\/p>\n

<\/p>\n

\u201cThough Genesis is the youngest luxury automotive brand in the industry, having separated from parent Hyundai less than four years ago, It has been quickly gaining traction in the market with September YTD sales up 67 percent,\u201d Munoz said.<\/p>\n

\u201cGiven Mark\u2019s overall proven track record and extensive experience leading luxury brands, I\u2019m thoroughly confident that Genesis Motors North America will be positioned to accelerate its growth and climb the ladder of luxury automotive brands to the top.\u201d<\/p>\n

Prior to Genesis, Del Rosso was the President of Audi of America where he was responsible for the third largest sales volume region in the world for Audi AG, and instrumental in charting the course for Audi of America\u2019s overall premium mobility strategies for the future.<\/p>\n

 <\/p>\n

Before that, he was the President & CEO, Region Americas for Bentley Motors Inc. Region Americas is the largest sales volume region in the world for Bentley, Del Rosso is credited with bringing some stability to unit. He readied the luxury brand\u2019s dealer network and market for the launch of the all-new Continental GT\/GTC.<\/p>\n

Del Rosso\u2019s first stint at Audi of America preceded his run at Bentley. He was the Chief Operating Officer at Audi of America Inc. where he launched and executed a premium \u201cgo to market\u201d strategy that resulted in 77 consecutive months of increased sales. As a result, a 200K+ per year sales volume goal was achieved five years ahead of plan, according to his biography.<\/p>\n

Del Rosso had compiled 17 years of varied industry experience, before joining Audi, through his work at Toyota Motor Sales USA Inc., the vast majority of which was in roles of increasing responsibility within the Lexus division.<\/p>\n

 <\/p>\n

Erwin Raphael had been overseeing the day-to-day operations and will remain as the COO of Genesis Motor America. He\u2019ll report to Del Rosso and be responsible for the strategic direction and management of all Genesis operations in the United States, including sales and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai\u2019s luxury unit, Genesis Motors North America ended its hunt for a new CEO, selecting former Audi of America president Mark Del Rosso. He begins his tenure Oct. 21. Much of Del Rosso\u2019s 25-year career has been spent at luxury automakers. He enjoyed two stints at Audi, squeezing in a run as the head of […]<\/p>\n","protected":false},"author":4389,"featured_media":140273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[],"make":[35,61,64],"post-state":[],"category_old":[118,215,150,151,123,299,231,236,163,132,125,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/140271"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=140271"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/140271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/140273"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=140271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=140271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=140271"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=140271"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=140271"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=140271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}