{"id":127663,"date":"2018-07-06T15:23:16","date_gmt":"2018-07-06T19:23:16","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=127663"},"modified":"2018-07-06T15:25:54","modified_gmt":"2018-07-06T19:25:54","slug":"volvo-launches-new-mobility-brand","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2018\/07\/volvo-launches-new-mobility-brand\/","title":{"rendered":"Volvo Launches New Mobility Brand"},"content":{"rendered":"
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Volvo Cars' mobility unit launched its own brand today: M. Featuring much of what you'd expect, like car-sharing services, as well as new options.<\/figcaption><\/figure>\n

Volvo Cars has taken the lead on variety of changes within the automotive industry in the past decade or so, including autonomous driving, electric vehicle development and other mobility-oriented technologies and services.<\/p>\n

The company is adding to that legacy with M, a new brand that will expand the company\u2019s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.<\/p>\n

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The Last Word!<\/figcaption><\/figure>\n

\u201cVolvo Cars is becoming more than just a car company. We recognize that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission \u2018Freedom to Move\u2019,\u201d said H\u00e5kan Samuelsson, Volvo Cars president and chief executive.<\/p>\n

In many ways, M covers familiar ground with car-sharing options using a smart phone, much like GM\u2019s Maven, BMW\u2019s Car2Go and others, but the goal is to be much more \u2014\u00a0and soon.<\/p>\n

(Swedish ambassador slams Trump tariffs at opening of Volvo plant. <\/em>Click Here<\/a><\/span>\u00a0for the story.)<\/em><\/strong><\/p>\n

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Volvo chief Hakan Samuelsson expects the new M brand to transform mobility services.<\/figcaption><\/figure>\n

\u201cThe services currently available mainly offer alternatives to a taxi or public transit,\u201d said Bodil Eriksson, CEO of Volvo Car Mobility. \u201cWe\u2019re focused on the way people use the cars they own, which sets us apart.<\/p>\n

\u201cWe aim to provide a real alternative to that experience. It should enable us to live life on our terms, getting things done and maximizing precious time. We see the opportunity to offer a premium experience.\u2019\u201d<\/p>\n

The goal is to offer a much more customized service for users. M is developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car.\u00a0\u00a0The service learns about the user\u2019s needs, preferences and habits, personalizing the customer relationship. It will debut in Sweden and the U.S. in the spring of 2019.<\/p>\n

(<\/em>Click Here<\/a><\/span>\u00a0for TDB’s first look at the 2019 Volvo S60.)<\/em><\/strong><\/p>\n

Fortunately, M is not some simple hastily thrown together group to try and meet a need. Volvo\u2019s offered car-sharing services through its Sunfleet operations in Sweden for two decades. More than 500,000 time each year, using a fleet of 1,700 vehicles, users find their way to run errands, take in a move or enjoy a short trip out of town using Sunfleet.<\/p>\n

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The Volvo XC60 is part of the company's new mobility efforts.<\/figcaption><\/figure>\n

Sunfleet will be rolled into M, and the service will be made available to existing customers.<\/p>\n

\u201cMobility is undergoing a fundamental transformation and Volvo Cars is leading that change. The launch of M creates new sources of revenue for Volvo Cars and will be integral to the company\u2019s ambition to build more than 5 million direct consumer relationships by the middle of the next decade,\u201d Samuelsson said.<\/p>\n

(To see more about Volvo’s goal of half of sales to be EVs by 2025,\u00a0<\/em>Click Here<\/a><\/span>.)<\/em><\/strong><\/p>\n

The new service will be based Stockholm, Sweden, where the company is already conducted extensive development and testing. A broader Beta test will take place this autumn,\u201d said Eriksson. No pricing or other details were revealed about M, only that more information will be released later this year.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo Cars has taken the lead on variety of changes within the automotive industry, including autonomous driving, electric vehicle development and other mobility-oriented technologies and services. The company is adding to that legacy with M, a new brand that will expand the company\u2019s global mobility operations. Find out how at TheDetroitBureau.com. <\/p>\n","protected":false},"author":4389,"featured_media":127662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[],"make":[114],"post-state":[],"category_old":[150,151,289,279,163,132,139,278,288,235],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/127663"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=127663"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/127663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/127662"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=127663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=127663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=127663"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=127663"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=127663"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=127663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}