{"id":125487,"date":"2018-04-23T15:57:27","date_gmt":"2018-04-23T19:57:27","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=125487"},"modified":"2018-04-23T16:05:25","modified_gmt":"2018-04-23T20:05:25","slug":"volvo-bringing-ambience-to-its-newest-beijing-concept","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2018\/04\/volvo-bringing-ambience-to-its-newest-beijing-concept\/","title":{"rendered":"Volvo Bringing Ambience to its Newest Beijing Concept"},"content":{"rendered":"
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Volvo's newest debut, the S90 Ambience Concept, is based off last year's S90 Excellence.<\/figcaption><\/figure>\n

Volvo newest concept for the Beijing Auto Show continues to show the company’s focus on the wants, needs and desires of the world\u2019s largest luxury vehicle market: China. The S90 Ambience Concept is based on the S90 Excellence from last year.<\/p>\n

The company describes the Ambience Concept as \u201can industry-first sensory experience that synchronizes visuals, sound and scent to redefine in-car luxury.\u201d<\/p>\n

\"\"<\/a>
Industry News!<\/figcaption><\/figure>\n

In short, that means passengers can personalize the Ambience Concept\u2019s interior atmosphere or feel using a smartphone app. Users can choose from one of seven visual theme that are linked to audio and scents.<\/p>\n

\u201cThe Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,\u201d said Robin Page, Senior Vice President Design\u00a0at Volvo Cars. \u201cThe design explores how people feel inside the car and enables them to influence their own mood and well-being.\u201d<\/p>\n

(Volvo Cars selling\u00a0second bond offering. <\/em>Click Here<\/a><\/span>\u00a0for the details.)<\/em><\/strong><\/p>\n

The visual changes are shown on the vehicle\u2019s roof, including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago, Rain, Nocturnal and Freedom. The ideal result from each that it provides a different energy than the other, ranging from relaxing to invigorating to freshness.<\/p>\n

As the same time, the audio plays through the car\u2019s Bowers & Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience. Each theme is matched with one of four bespoke scents, created by Byredo, which deploys simultaneously from a portal in the center console.<\/p>\n

\u201cWe\u2019re known for our human-centric approach to design and as an industry leader in advanced safety technology,\u201d Page said. \u201cAmbience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being.\u201d<\/p>\n

(<\/em>Click Here<\/a><\/span>\u00a0for more about Volvo tailoring its City Safety System for rural roads.)<\/em><\/strong><\/p>\n

For now, the S90 Ambience is a concept, Volvo officials have made it clear they plan to offer this on a vehicle soon, most likely the S90 Excellence in China.<\/p>\n

\u201cThe Ambience Concept was created primarily for the China market and provides a contrast to China\u2019s sometimes hectic city environments,\u201d said Martin Andersson, Senior Commercial Product manager at Volvo Cars\u2019 Special Vehicles department, which is responsible for the Excellence range.<\/p>\n

\u201cThe S90 Ambience Concept will reinforce our premium brand values in this important region.\u201d<\/p>\n

(Volvo, Geely lay out global export plans.\u00a0<\/em>Click Here<\/a><\/span>\u00a0for the details.)<\/em><\/strong><\/p>\n

In 2017, Volvo sold more than 100,000 cars in China for the first time, which made a significant contribution to the company\u2019s fourth consecutive year of record sales and growth. China is Volvo Cars\u2019 largest single market and the company\u2019s biggest marketplace for the S90 saloon.<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo’s newest concept vehicle, the S90 Ambience Concept, shows the company’s focus on meeting the needs and wants the world’s largest luxury car market: China. Get a look at the Ambience at TheDetroitBureau.com.<\/p>\n","protected":false},"author":4389,"featured_media":125495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[6,7,8,5,12,9],"tags":[],"make":[114],"post-state":[],"category_old":[286,149,151,268,287,160,316,163,132,291,235],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/125487"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/4389"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=125487"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/125487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/125495"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=125487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=125487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=125487"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=125487"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=125487"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=125487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}