{"id":123111,"date":"2018-02-02T10:54:15","date_gmt":"2018-02-02T15:54:15","guid":{"rendered":"http:\/\/www.thedetroitbureau.com\/?p=123111"},"modified":"2018-02-02T10:54:15","modified_gmt":"2018-02-02T15:54:15","slug":"psa-picks-atlanta-as-new-north-american-hq","status":"publish","type":"post","link":"https:\/\/thedetroitbureau.com\/2018\/02\/psa-picks-atlanta-as-new-north-american-hq\/","title":{"rendered":"PSA Picks Atlanta as New North American HQ"},"content":{"rendered":"
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PSA's new U.S. chief, Larry Dominique previously served as top U.S. product planner at Nissan.<\/figcaption><\/figure>\n

Groupe PSA, the ambitious French carmaker that purchased GM Europe, selected Atlanta as the site of its new North American headquarters in Atlanta, Georgia.<\/p>\n

The headquarters will be operational this month. A core team has already been set up to build the strategy and steer its execution. The decision to locate in Atlanta came after a yearlong, nationwide search to find the optimal balance of business environment, standard of living and workforce.<\/p>\n

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Global News!<\/figcaption><\/figure>\n

\u201cWe looked at every aspect of the Atlanta community and found it to be the most suitable location for us,\u201d said Larry Dominique, president of PSA North America.\u00a0<\/p>\n

\u201cWhile the overall business environment, standard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice,\u201d\u00a0Dominque said.<\/p>\n

(PSA lays out three-stage plan for return to the United States. <\/em><\/strong>Click Here<\/a><\/span><\/strong> for the story.)<\/em><\/strong><\/p>\n

Mercedes Benz moved its North American headquarters to Atlanta from New Jersey a couple of years back. Mercedes Benz is scheduled to move into the new building that will be its permanent home in Atlanta. The North American headquarters for Porsche also is based in Atlanta next the city’s busy airport, making the region a major draw for companies around the world.<\/p>\n

\u201cWe\u2019re thrilled that Groupe PSA \u2013 the second=largest carmaker in Europe and one of the top mobility providers in the world \u2013 has picked Atlanta as its new North American home\u201d said Georgia Governor Nathan Deal.<\/p>\n

\u201cGroupe PSA joins a growing family of automotive manufacturers and suppliers operating here in Georgia. This announcement is a great win for our state and yet another testament to the strength of our business environment and infrastructure.\u201d<\/p>\n

(<\/em>Click Here<\/a><\/span>\u00a0for details about GM completing the sale of Opel\/Vauxhall to PSA Group.)<\/em><\/strong><\/strong><\/p>\n

The selection of Atlanta as the site of the North American headquarters is only latest step of its 10-year plan for a progressive entry into the North American market. Those plans also include an expansion its staff as the company grows into broader fields of the rapidly changing mobility business<\/p>\n

Groupe PSA announced\u00a0last year that it is returning to\u00a0the U.S. market in three phases\u00a0outlined in the Push to Pass\u00a0strategic plan by offering\u00a0mobility services at first, the mobility services with Groupe PSA\u2019s vehicles then and finally retail sales.<\/p>\n

The first step has been already initiated with Free2Move aggregation platform launched in October 2017 in before rolling into other cities in the coming months. The application allows users to choose between a wide range of car, scooter and bike sharing transportation services.<\/p>\n

(For more on the sale of Opel,\u00a0<\/em>Click Here<\/a><\/span>.)<\/em><\/strong><\/strong><\/p>\n

PSA also acquired General Motors European operations in Europe last year as part of its strategy to expand globally on elevate its presence within the global automotive industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

French automaker Groupe PSA selected Atlanta to be the site of new new North American headquarters, joining Porsche and Mercedes-Benz in the capital of the Peach State. To find out why, go to TheDetroitBureau.com.<\/p>\n","protected":false},"author":20009,"featured_media":115116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[7,8,5],"tags":[],"make":[92],"post-state":[],"category_old":[150,151,123,132,284,187,139,288],"acf":[],"_links":{"self":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/123111"}],"collection":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/users\/20009"}],"replies":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/comments?post=123111"}],"version-history":[{"count":0,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/posts\/123111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media\/115116"}],"wp:attachment":[{"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/media?parent=123111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/categories?post=123111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/tags?post=123111"},{"taxonomy":"make","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/make?post=123111"},{"taxonomy":"post-state","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/post-state?post=123111"},{"taxonomy":"category_old","embeddable":true,"href":"https:\/\/thedetroitbureau.com\/wp-json\/wp\/v2\/category_old?post=123111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}