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Ram Partners with Walmart to Promote Pickups

Ram Partners with Walmart to Promote Pickups

Chrysler’s Ram Truck brand will partner with Walmart this fall to promote its pickup trucks. Details are still forthcoming, but the partnership will “recognize the alignment between truck buyers, the hunting/fishing lifestyle and Walmart. We are working on...
Arizona Cops Get Ram Plug-In Pickups

Arizona Cops Get Ram Plug-In Pickups

Chrysler and the U.S. Department of Energy have delivered the first 10 Ram 1500 plug-in hybrid electric pickup trucks to Yuma, Ariz. for testing in the region’s extreme summer climate. Fittingly, they’ll also be used to put the heat on criminals. Eight of...
First Look: Next-Generation Chevrolet Colorado Show Truck

First Look: Next-Generation Chevrolet Colorado Show Truck

GM takes the covers off the Chevrolet Colorado Show Truck at the Bangkok International Auto Show in Thailand, and the rugged concept previews the next-generation Colorado midsize pickup that officially goes on sale in Thailand later this year — and eventually...
Ford Seeks to Block Ferrari from Using F150 Badge

Ford Seeks to Block Ferrari from Using F150 Badge

A simmering dispute between U.S. automaker Ford and Italy’s Ferrari has bubbled into public view and could soon land the two makers in court. Ford plans to seek an injunction, this week against Ferrari over the use of the F150 name for the Italian maker’s latest...
In-Depth: GMC Sierra All Terrain Heavy Duty Concept

In-Depth: GMC Sierra All Terrain Heavy Duty Concept

Could GMC add a halo off-road truck to its full-size pickup lineup? The diesel-powered GMC Sierra All Terrain Heavy Duty Concept — which made its debut, this week, at the 2011 Detroit auto show — points to how the “professional grade” brand thinks it might deliver a...
First Look: GMC All Terrain Sierra HD Concept

First Look: GMC All Terrain Sierra HD Concept

Could GMC add a halo off-road truck to its full-size pickup lineup? The diesel-powered GMC Sierra All Terrain Heavy Duty Concept — which will debut next month at the 2011 Detroit auto show — points to how the “professional grade” brand thinks it might deliver a...
Are New Names Coming For Ram Truck Line-up?

Are New Names Coming For Ram Truck Line-up?

To accommodate plans for a Dodge Dakota replacement under the new Ram truck brand, Chrysler is said to be considering a name change for its pickups, two sources have told our columnist, Mike Levine, who also serves as editor of PickupTrucks.com. The current Ram truck...
All-New Ranger Debuting – But Not In U.S.

All-New Ranger Debuting – But Not In U.S.

Ford is rolling out an all-new Ranger but if you want one in the U.S. or Canada, you’re out of luck. “There are no plans for that at this time,” said Derrick Kuzak, Ford’s group vice president of global product development. The redesigned Ranger,...
Mahindra Using Loophole to Abandon U.S. Distributor

Mahindra Using Loophole to Abandon U.S. Distributor

With its planned American debut still indefinitely delayed, Indian automaker Mahindra is taking unfair advantage of an escape clause in its contract with U.S. distributor Global Vehicles USA to terminate their relationship, GV USA CEO John Perez claims. Perez says...
What Would It Take To Revive Ford Ranger?

What Would It Take To Revive Ford Ranger?

It was once among the most popular trucks in America, but two recent events suggest the Ford Ranger will soon go away – or will it? Despite the offer of significant new incentives from the State of Minnesota to keep open the current U.S. Ranger plant, Ford says the...