by Paul A. Eisenstein | Jul 13, 2020
Few new products have generated more of a buzz in recent years, Ford’s reborn Bronco, according to Google, generating more search queries than any other nameplate. But, finally, the long wait is over, the Detroit automaker pulling the wraps off not just one but three...
by Paul A. Eisenstein | Jul 13, 2020
See one pulling up in your rearview mirror and its’ likely you’ll know at first glance you’re being chased by the new Ford Bronco. There are the twin, round headlamps and broad, horizontal grille, the near vertical windshield and the crisp corners. Despite that...
by Paul A. Eisenstein | Jul 13, 2020
When Ford decided to bring back the once-popular Bronco nameplate four years ago, the development team decided “We haven’t done anything weird in ages,” according to chief designer Paul Wraith, so it decided to “see where this takes us.” One of the most significant...
by Michael Strong | Jul 13, 2020
As its stock continues to hit stratospheric levels, Tesla Inc. is looking to make sure it continues finding ways bolster sales of its newest vehicle, the Model Y, by cutting the price of the new compact ute by $3,000. The Model Y, which began production in late...
by Michael Strong | Jul 13, 2020
Jeep’s go-anywhere icon, the Wrangler, may be getting an update that could get the world’s most famous off-roader anywhere faster. On the morning that Ford is reaching into its past to generate some buzz with the debut of the new Bronco – or herd of Broncos if reports...
by Paul A. Eisenstein | Jul 13, 2020
Anxiously awaiting news about the new Ford Bronco? You’re not alone. It’s the single most widely searched automotive nameplate, according to Google, an astounding accomplishment considering it won’t make its formal debut until 8 p.m. tonight. Wondering what will be...
by Paul A. Eisenstein | Jul 13, 2020
Old nameplates, it seems, don’t die, they just go into hibernation. We’ve been seeing a number of once-familiar badges make a return of late, notably the Ford Bronco. Now, Chevrolet is reviving one of its own, bringing the TrailBlazer back in the form of a new SUV....
by Michael Strong | Jul 10, 2020
Every high-priced automaker that’s any high-priced automaker has a luxury ute in its line-up. Aston Martin just joined that group as its long-awaited DBX rolled off the assembly line in Wales. Luxury and sport car makers have been adding SUVs to their portfolios for...
by Paul A. Eisenstein | Jul 10, 2020
Ford Motor Co. senior management has rejected calls by some of the carmaker’s employees to abandon the police vehicle market in the face of the systemic brutality that has triggered more than a month of unrest across America. One letter circulated by Ford employees...
by Michael Strong | Jul 10, 2020
The faith of investors in electric vehicles keeps on growing with Rivian being the latest to secure a bundle of cash: $2.5 billion led by T. Rowe Price. Rivian’s influx of new funds comes just a day after Fisker Inc. revealed it received $50 million in new funding to...
by Joseph Szczesny | Jul 10, 2020
Daimler AG CEO Ola Källenius used the company’s virtual annual meeting this week to show off new technology being used in the next generation S-Class sedan, predicting it will set new standards for luxury vehicles. Källenius said 48-volt battery will be standard and...
by Paul A. Eisenstein | Jul 9, 2020
EV startup Fisker Inc. is discussing a possible sale that would mark the first step in a plan to take the company public. TheDetroitBureau.com was able to confirm several key details of a story first reported Wednesday afternoon by Reuters news service, though the...
