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        home > news > Automakers > Week Ahead: NACTOY Awards and … Insurance?

        Week Ahead: NACTOY Awards and … Insurance?

        North American Car, Truck and Utility of Year awards handed out.

        tdb
        Jan. 09, 2023

        With all of the hullaballoo of the Consumer Electronics Show in Las Vegas complete, the car companies are moving on to the latest industry honors, notably the North American Car, Truck and Utility Vehicle of the Year Awards.

        NACTOY 2022 Galhotra with Maverick and trophy
        Ford garnered two awards for 2022: truck and utility vehicle. It won two awards last year as well.

        The NACTOY winners will be revealed Wednesday at the M1 Concourse in Pontiac, Michigan, about 30 minutes north of Detroit. There are three categories: car, truck and utility. 

        Last year, Ford Motor Co. won two of the three awards with the Ford Maverick capturing North American Truck of the Year with the Ford Bronco winning the Utility of the Year award. Meanwhile Car of the Year went to the 11th-generation Honda Civic.

        (Get the automotive news you need for when you’re on the go. Download the Headlight News podcast by Clicking Here.)

        For the 2023 award, the car of the year finalists are the Acura Integra, Genesis G80 EV and Nissan Z. The truck of the year finalists consist of the Chevrolet Silverado ZR2, Ford F-150 Lightning and Lordstown Endurance. Finally, the utility of the year finalists include the Cadillac Lyriq, Genesis GV60 and Kia EV6.

        We’re also taking a look at a part of the business that often gets overlooked — insurance. Top auto executives often talk about providing more in-car, subscription-based services, they hope will generate new revenue streams to grow their bottom line.

        However, new information suggests they’re overlooking one potentially large profit center, that being insurance. We dig into to how they’re using the telematics in your vehicle to potentially offer owners breaks on their premiums. 

        More than a dozen car companies are willing to sell you insurance, but they don’t aggressively promote it. Look for that to change. We’ll also offer reviews of four new vehicles this week as well as covering all the breaking news.

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