Detroit-based watchmaker Shinola and Ford Motor Co. are collaborating to create two unique timepieces to mark the centennial of the automaker’s acquisition of the Lincoln name.
“As we celebrate 100 years with another iconic brand who is equally committed to craftsmanship, design and artistry, we are proud to showcase our combined approach to luxury with these Shinola watches — a memento to mark Lincoln’s anniversary,” said Michael Sprague, North America director, Lincoln.
There is a history of the two pairing up, as they created last year’s Aviator Shinola Concept. The Shinola Runwell styles — Shinola Runwell Sport Chronograph and Shinola Runwell Automatic — will have a limited run of 500 each, according to the official announcement of the two timepieces.
Both timepieces feature the Lincoln logo engraved on the case back at 6:00 and come with a custom Lincoln 100 Years wooden Shinola watch box.
Tick-tock
The Shinola Runwell Sport Chronograph features a custom Lincoln branded second sub-eye on a 48-millimeter men’s timepiece. With rose gold detail on the bezel as well as black and rose gold dial and hands, the look mirrors the copper accents. A leather strap stamped with Lincoln logo also is available.
The second watch in the Lincoln Centennial collection, a Shinola Runwell Automatic timepiece, features a custom Lincoln branded seconds sub-eye with a polished stainless-steel case and black leather strap with the Lincoln logo stamped into the tip. The 39.5-millimeter unisex watch features a matte black vellum-textured dial and rose gold numbers.
“Shinola and Lincoln both have a reputation for design excellence and a pursuit of craftmanship and quality. Our Runwell Chronograph and Runwell Automatic celebrate the Born in Detroit heritage both brands share, and the commitment to build products that last and are loved over a lifetime,” said Ruthie Underwood, vice president of creative design, Shinola.
“We’re honored to partner with Lincoln on this project,” she said.
Lincoln’s long history with Ford
Henry Ford and his son, Edsel, purchased the Lincoln Motor Co. in 1922. At the time, Ford made the most popular car in the world, but Edsel wanted to make the best car in the world.
The first Lincoln Continental, which Edsel designed with E.T. Gregorie, is still widely regarded as one of the most elegant automobiles ever made. Architect Frank Lloyd Wright considered it “the most beautiful car in the world” and bought two.
Edsel’s product influence did not end with Lincoln, according to Ford’s history.
Changes in later Model Ts included curved surfaces, smoother lines and the availability of colors other than black. The Model A, introduced in 1927, was Edsel’s in color, style and trim.
Edsel, the grandfather of Ford Chairman William Clay Ford Jr., is credited with the installation of hydraulic brakes on Ford cars. Later he convinced his father into building a 6-cylinder engine to sell alongside the V-8. He also brought about the development of safety glass in 1926, according to the brief biography on the Ford’s website.
During the past 100 years as part of Ford, Lincoln has had a fair share of success but more recently has suffered setbacks like other American luxury brands.
Ford’s management has stuck with is the luxury automotive brand and the company has said it is committed to creating compelling vehicles with an exceptional ownership experience to match.