• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Automakers Scrambling to Ensure They Qualify for New EV Tax Credit
  • Rivian Adding Second Shift to Hit 25K Production Goal
  • With Auto Thefts Up 8%, Trucks Most Stolen Models
  • The End Comes for the Mercedes-Benz Metris
  • GM Loses Appeal of Conspiracy Lawsuit Against FCA
  • National Average for Gas Drops Below $4 a Gallon
  • Worker Killed at GM’s Orion Assembly Plant
  • Heritage Edition Bronco: A Horse of a Different Color
  • First Look: 2023 GMC Canyon
  • Automakers Cheer as Biden Signs $52B CHIP Bill
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2022 Hyundai Ioniq 5 Limited AWD
    • A Week With: 2022 Mercedes Sprinter 2500 Cargo Van
    • A Week With: 2022 Toyota RAV4 Prime XSE AWD
    • A Week With: 2023 Kia Sportage Hybrid EX AWD
    • A Week With: 2022 Volkswagen Golf GTI 2.0 Autobahn
    • A Week With: 2022 Infiniti QX60 Luxe AWD
    • First Drive: 2023 Genesis G90
    • A Week With: 2022 BMW M4 Competition xDrive Convertible
    • A Week With: 2022 Jaguar F-Pace R Dynamic S
    • A Week With: Genesis GV70 3.5T AWD Sport Prestige
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Honda and Sony Form Joint Venture to Produce EVs

        Honda and Sony Form Joint Venture to Produce EVs

        Firm aims to produce “high-value-added electric vehicles.”

        Larry Printz
        Larry Printz , Executive Editor
        June 16, 2022
        Sony Vision-S 02 driving side
        The exterior of the Vision-S 02 is reminiscent of what would be its competition from Tesla, Ford and others.

        Honda Motor Co. and Japanese electronics firm Sony Group Corp. announced the formation of a 50/50 joint venture Thursday that will build “high-value-added electric vehicles,” as well as provide mobility services.

        The new venture, named Sony Honda Mobility Inc., will be headquartered in Tokyo, and have ¥10 billion (or $75,393,500) in capital.

        The company plans to have EV sales and mobility services start in 2025, pending regulatory approval. The new partnership finalizes a partnership first announced in March. 

        “We are very pleased to have signed a joint venture agreement with Sony, which has strengths in advanced digital technology and shares our desire to take on new challenges,” said Honda CEO Toshihiro Mibe. 

        The new company’s officers

        Sony CEO Kenichiro Yoshida, left, and Honda CEO Toshihiro Mibe.

        Yasuhide Mizuno, currently Senior Managing Officer at Honda, will be the chairman and CEO of the new company. Mizuno was formerly Honda’s Chief Officer for Automobile Operations, and now leads the Honda-Sony JV Prep Office. Shinji Aoyama, Honda’s Chief Officer, Business Development Operations and Corporate Brand Officer will replace Mizuno as Chief Officer for Automobile Operations while retaining his other roles.

        “By bringing together the expertise of both companies, we aim to lead the way in a new era,” Mizuno said.

        Izumi Kawanishi, a Sony executive vice president in charge of Sony’s AI Robotics Business, will be its president and COO, a clue that automated driving might be a key part of the new firm’s future products. Honda’s Mibe stoked such speculation, saying in a statement that, “we will strive to create new value through the fusion brought about by the combination of our different industries.”

        Sony Vision-S 01 instrument panel

        Given that Honda invested $2 billion in Cruise LLC, their interest in automated diving comes as no surprise. But there are other reasons for the tie-up.

        Kenichiro Yoshida, chairman, president and CEO of Sony Group Corp., said, “We aim to contribute to the evolution of mobility by combining Honda’s cutting-edge environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology, and after-sales service management experience with our expertise in imaging, sensing, telecommunication, network and entertainment technologies.”

        Given that automobiles have become mobile computers, Sony’s extensive experience with sensors, computer chips and digital displays found on every new vehicle should prove advantageous. They could also be called upon to improve Honda’s clunky infotainment systems.

        Another joint venture for Honda

        Honda Prologue teaser sketch
        A teaser of the Honda Prologue, which is expected in 2024 using GM’s Ultium batteries and skateboard platform.

        For Mibe, who became Honda CEO in 2021, the path to the future lies in partnerships, not just with Sony, but also with General Motors, relying on the American automaker to bring its new Prologue EV to market for 2024.

        It’s one of two BEVs that will use GM’s new “Ultium” batteries and skateboard platform, with a second model to be sold as an Acura. For the Japan’s third-largest automaker, use of GM’s “Ultium” platform is a holding action until it releases its own EVs later in the decade based on its own corporate software-defined EV platform, dubbed e:Architecture.

        Honda’s push to electrification is a decadelong, ¥5 trillion-yen ($37.16 billion) plan to introduce 30 BEVs worldwide, with planned annual production capacity for 2 million units, with 800,000 electric vehicles planned for North America by 2030. The company expects EVs to generate 40% of its North American sales by 2030, 80% by 2035, and 100% by the end of the next decade.

        It’s not Honda’s only association with GM. Like the U.S. automaker, Honda is a proponent of fuel-cell technology, and has worked with GM on its development. Honda is a big proponent of fuel-cell vehicles, something GM has long experimented with. But demand for its hydrogen-powered Clarity has been so minimal, the automaker ended its production last year. Whether the company ahs more planned remains to be seen. Toyota continues to produce the hydrogen-powered Mirai, but the lack of infrastructure is weakening demand. That, as well as government demands to electrify vehicles at the expense of investment in fuel cells, has led Honda to boost its battery-electric vehicle program.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        General Motors Chair and CEO Mary Barra confirmed during her 2022 CES keynote address that Chevrolet will launch the Chevrolet Equinox EV in the 2024 model year.

        Automakers Scrambling to Ensure They Qualify for New EV Tax Credit

        Yesterday
        Rivian line at Normal plant

        Rivian Adding Second Shift to Hit 25K Production Goal

        Yesterday
        Car thief NICB

        With Auto Thefts Up 8%, Trucks Most Stolen Models

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: