• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Most Popular Car on TikTok isn’t a Car: 2022 Ford Maverick
  • Rivian Confirms Plans to Meet 25K Production Goal
  • Will Apple Achieve What Automakers Can’t?
  • Q&A: Tristan Murphy, Cadillac Lyriq Interior Design Manager
  • Sales Battle Royal Rages in Pickup Segment
  • Toyota is No. 3 — Third Automaker to Pass EV Tax Credit Threshold
  • Ford Gains Ground on Strong June Sales, Up 31.5% YOY
  • Q&A: Cadillac Lyriq Exterior Design Manager Josh Thurber
  • After 18% Sales Slide, Tesla No Longer World’s Best-Selling EV Brand
  • Get Updated on Cars, EVs and More with the Headlight News Podcast
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2022 Lexus NX 350h
    • A Week With: 2022 Jeep Grand Cherokee 4xe Overland
    • A Week With: 2022 Volkswagen Tiguan SE R-Line Black
    • First Drive: 2023 Cadillac Lyriq
    • First Drive: 2022 Ford Bronco Everglades Edition
    • A Week With: 2022 Mazda3 2.5 S AWD Hatchback
    • First Drive: 2023 Honda HR-V
    • First Drive: 2022 Ford Bronco Raptor
    • A Week With: 2022 GMC Terrain AT4 AWD
    • A Week With: 2022 Cadillac Escalade Sport
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Ford Sales Take YOY Dive in August But Improve Compared to July

        Ford Sales Take YOY Dive in August But Improve Compared to July

        Company sales were down 33.1% overall compared to August 2020.

        Michael Strong
        Michael Strong , Managing Editor
        Sept. 02, 2021

        When it came to reporting its monthly sales, Ford focused on the positive in August — it was better than July. The company’s retail sales jumped 6.5% compared to the previous month, but overall numbers were down 33.1% on a year-over-year basis.

        2021 Ford Mustang Mach 1 Premium
        Ford Mustang sales were down 51.1% compared to last August.

        The Detroit-area automaker, which has been hammered by the semiconductor chip shortage, found plenty to be positive about despite retail sales dropping 39.6% last month, with truck sales down 35.7% and SUVs falling 30.4 percent.

        Those bright spots came in the form of the aforementioned jump in retail sales on a month-over-month basis as well as F-Series sales jumping 11% during that same timeframe. The company also noted that reservations of the F-150 Lightning electric pickup surpassed 130,000 units. 

        The popularity surprised the company, which was optimistic about it anyway, resulting in Ford officials announcing plans to double the initial production run of the truck.

        Overall, the new vehicle market was down about 17% in August, posting a seasonally adjusted annualized rate, or SAAR, of 13.1 million units. It’s substantial drop from the industry’s April high of 18.5 million units.

        On the rebound

        2021 Ford Ranger Tremor front
        Ford saw sales of its Ranger midsize pickup fall 67.7% in August.

        In one sense, Ford’s month-over-month numbers aren’t a massive surprise, as July was expected to be the worst due to the chip issues. By brand, Ford sales slumped 32.5% compared to the year-ago results with the largest declines, by percentage, coming from the Ford Mustang (51.1%), Edge (39.2%), Explorer (56.9%) and Ranger (67.7%).

        Lincoln saw a steeper drop at 44.3% compared with last August. All of its vehicles reported negative results except for the Nautilus, which is going to be phased out in a few years, which was up 38.6 percent. For the year to date, Ford is down 5.2% while Lincoln is down 9.9%, leading to a total decline through the end of August of 5.4 percent.

        Despite this, the company’s sales are on the uptick, as evidenced by the improvements compared to July’s numbers. The company’s push to spend $30 billion on BEVs is already generating positive results, as the company set a new sales record for electrified vehicles last month.

        The company sold 8,756 electrified models, up 67.3% from last year. The company’s offerings are securing new customers, it reported they bringing in new buyers at a rate 8 points better than its overall conquest rate.

        2022 Ford Maverick Hybrid XLT
        The new Maverick pickup is proving to be popular as the company reported they now have more than 100,000 reservations for the truck.

        Do you have a reservation?

        In addition to the news on the F-150 Lightning reservations, the company noted its recently introduced compact pickup, the Maverick, now boasts more than 100,000 reservations as well. California, Texas and Florida are the hot spots for the new truck.

        Mustang Mach-Es continue to turn quickly on dealer lots with the first Mustang Mach-E GTs already sold in August, Ford noted. Mustang Mach-Es are now shipping with available Ford BlueCruise hands-free driver assist technology. 

        In addition to seeing improvements August versus July, the vehicles the company does sell, add more to its bottom line.

        Ford’s product shift away from cars to more AWD/4X4 and higher trim series trucks and SUVs is showing results. The average transaction price hit a new record of approximately $50,800 per vehicle — a $9,700 increase over last year, the company reported.Additionally, the company’s incentive spending as a percentage of average transaction pricing is the lowest of its major competitors at just 3.2 percent. This is down more than 7 points compared to year ago and a full point lower than the overall industry average.

        Recently Published
        2022 Ford Maverick Lariat

        Most Popular Car on TikTok isn’t a Car: 2022 Ford Maverick

        Yesterday
        2022 Rivian R1T - beauty shot

        Rivian Confirms Plans to Meet 25K Production Goal

        Yesterday

        Will Apple Achieve What Automakers Can’t?

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: