After helping the brand to grow during his tenure, Genesis Motor North America CEO Mark Del Rosso is leaving the company after a three-month hiatus for personal reasons.
Claudia Marquez, Hyundai Mexico CEO, is taking over daily operations at the luxury brand, while reporting to Jose Muñoz, who heads up Hyundai North America. Marquez is assuming the dormant role of chief operating officer for the luxury brand.
Del Rosso led the brand during a period of expansion, in terms of product and sales. He joined the brand in October 2019, coming over from Audi of North America. Very positive about the impact the new products, particularly sport-utility vehicles, would have on the brand, sales rose significantly.
Del Rosso told TheDetroitBureau, “I think as the brand continues to grow, and we’re getting more and more success — you know, to have predicted to double our sales this year, which GV80, G80, and our electrified vehicle — anything is possible.”
Marquez moves over
Marquez shifts over from her role as CEO of Hyundai Mexico, which she named to in 2019, to handle strategy and execution of all sales, after-sales, marketing, and growth strategies for Genesis, the company said.
“Claudia is a strong leader that has implemented effective strategies for growing automotive brands throughout her career,” said Muñoz in a statement. “As an ambitious brand with a bold vision, we are pleased to have Claudia onboard to lead Genesis through its next phase of growth.”
Marquez has strengthened Hyundai’s dealer and customer relations, as well as employee engagement in in Mexico. Prior to joining Hyundai, she held leadership roles at Nissan Motor Co. and BMW Group.
“I am looking forward to the opportunity of leading our talented North American team and working with our passionate network of retail partners as the brand continues to make major strides in the market,” said Marquez.
“Genesis is an ambitious brand, putting the customer at the forefront of everything we do. With our growing product lineup, our foray into electrification, and a growing network of retailers and standalone facilities in communities across the region, there is no better time to be joining the Genesis brand.”