Jeep celebrated its 80th year with the introduction of the “most technologically advanced” model its ever produced, including a plug-in hybrid version ready to prove its off-road mettle.
The brand known for tackling the toughest trails and crawling over the biggest rocks showed its able to offer that kind of capability in a luxurious and greener way with the new Grand Cherokee Trailhawk 4xe.
The newest PHEV in the Jeep line-up then crawled up Lions Back, a steep rock formation on the Grand Trails in Moab, Utah in all-electric mode as part of the debut streamed live on YouTube. With the help of some guides, the new Grand Cherokee Trailhawk 4xe clambered up the rock with the only noise being “tires climbing over this incredible rock,” said Jim Morrison, vice president — Jeep Brand North America.
“This is the best of both worlds — an amazing off-road experience in almost absolute silence. The all-new Jeep Grand Cherokee Trailhawk brings full-size SUV capability to a new high.”
Still the flagship globally
The arrival of the new Jeep Wagoneer and Grand Wagoneer may have some brand aficionados wondering what that means for the Grand Cherokee going forward. Christian Meunier, Jeep Brand chief executive officer, clarified the hierarchy.
“The Jeep Grand Cherokee is our global flagship and will be leading the Jeep brand into a new era of premium refinement, innovative technology, advanced 4×4 capability and electrification,” Meunier said.
“With a perfect balance of on-road dynamics, 4×4 capability and 4xe performance, the all-new 2022 Jeep Grand Cherokee is the most technologically advanced, luxurious and 4×4-capable Grand Cherokee ever.”