• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Most Popular Car on TikTok isn’t a Car: 2022 Ford Maverick
  • Rivian Confirms Plans to Meet 25K Production Goal
  • Will Apple Achieve What Automakers Can’t?
  • Q&A: Tristan Murphy, Cadillac Lyriq Interior Design Manager
  • Sales Battle Royal Rages in Pickup Segment
  • Toyota is No. 3 — Third Automaker to Pass EV Tax Credit Threshold
  • Ford Gains Ground on Strong June Sales, Up 31.5% YOY
  • Q&A: Cadillac Lyriq Exterior Design Manager Josh Thurber
  • After 18% Sales Slide, Tesla No Longer World’s Best-Selling EV Brand
  • Get Updated on Cars, EVs and More with the Headlight News Podcast
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2022 Lexus NX 350h
    • A Week With: 2022 Jeep Grand Cherokee 4xe Overland
    • A Week With: 2022 Volkswagen Tiguan SE R-Line Black
    • First Drive: 2023 Cadillac Lyriq
    • First Drive: 2022 Ford Bronco Everglades Edition
    • A Week With: 2022 Mazda3 2.5 S AWD Hatchback
    • First Drive: 2023 Honda HR-V
    • First Drive: 2022 Ford Bronco Raptor
    • A Week With: 2022 GMC Terrain AT4 AWD
    • A Week With: 2022 Cadillac Escalade Sport
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Ford’s Riptide Concept Shows How Bronco Can be Transformed

        Ford’s Riptide Concept Shows How Bronco Can be Transformed

        Ford shows off new concept vehicle just head of Woodward Dream Cruise.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        Aug. 19, 2021

        Ford Motor Co. is taking another step, or several steps, to build out the renewed Bronco brand. 

        Ford Bronco Riptide Concept top
        Surf’s up! The Bronco Riptide Concept is designed to evoke a West Coast feel.

        It is adding marketing muscle behind the new 2021 Bronco Riptide concept vehicle, which was designed with a West Coast spirit and a full array of personalized accessories and from Ford’s catalog available for fixing up a new Bronco, which Ford hopes can break Jeep’s hold on the outdoor market.

        “For this Bronco Riptide project, we imagined a customer who enjoys the open air and a free-spirited West Coast lifestyle,” said Missy Coolsaet, Bronco color and materials designer, in a statement.  

        “We wanted the vehicle to demonstrate how Bronco customers can personalize their vehicle, letting different types of customers visualize what they might want to do with their future Bronco.” 

        The original is roof off and doors removed, replaced with tubular doors and a surfboard rack and boards, creating on open-air, dune-buggy-type vehicle. 

        Ford Bronco Riptide Concept front
        The Bronco Riptide Concept features tubular doors and a surfboard rack and boards, creating on open-air, dune-buggy-type vehicle.

        Color to match the ocean  

        The Velocity Blue exterior is meant to evoke tropical ocean hues, according to Ford designers. The Bronco Riptde also is equipped with marine-grade vinyl-trimmed seats in Black Onyx and Dark Space Gray and rubberized washout flooring. 

        The Riptide uses the Bronco’s four-door version equipped with Sasquatch Package for even more “Built Wild” capability. It also is equipped 35-inch mud-terrain tires mounted to 17-inch factory wheels with optional Ford Performance beadlock rings, Dana AdvanTEK electronic-locking front and rear axles, a high-clearance suspension system with Bilstein position-sensitive long-travel shock absorbers.

        It also comes with the exclusive Bronco Terrain Management System with seven G.O.A.T. Modes designed to help ensure Bronco goes over any type of terrain. 

        Ford Bronco Riptide Concept rear
        The Riptide aims to show Bronco owners how they can personalize their new utes, the same way Jeep Wrangler owners do.

        Showcase for accessories 

        As a concept vehicle, the Riptide is specifically designed vehicle showcase Ford accessories available from Ford dealers. The accessories used specifically on Bronco Riptide include a Bestop mesh Bimini top, a Yakima bike rack for mountain bikes, and an LED lightbar and mirror-mounted off-road lights. In addition, a unique prototype front steel bumper gives the concept vehicle added Built Wild durability, Ford designers said. 

        The Riptide is powered by a 2.7-liter EcoBoost engine with 10-speed automatic transmission featuring Trail Control, Trail One-Pedal Drive and Trail Turn Assist.

        “Thanks to the Bronco modular design, we were able to outfit the vehicle with adventure gear that allows for freedom and versatility,” said Coolsaet. “Whether heading off to the mountains or along the California coast, the Bronco Riptide custom vehicle is ready for adventure.” 

        In addition, going forward, Bronco customers can add the cost of factory- and dealer-installed accessories to their financing and roll it into their monthly payment. 

        Recently Published
        2022 Ford Maverick Lariat

        Most Popular Car on TikTok isn’t a Car: 2022 Ford Maverick

        Yesterday
        2022 Rivian R1T - beauty shot

        Rivian Confirms Plans to Meet 25K Production Goal

        Yesterday

        Will Apple Achieve What Automakers Can’t?

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: