• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: The Car That Started a ’70s Car Design Craze
  • Inflation Reduction Act Paying Off as Battery Makers Invest Billions in U.S. Factories
  • Back in Production, Ford Again Raises Pricing for F-150 Lightning.
  • First Look: 2024 Hyundai Sonata
  • Despite Two Decades of Warnings, Distracted Driving Remains a Major Problem
  • Treasury Dept Ruling Expected to Cut EV Tax Credits
  • Sen. Manchin Threatening to Sue Over New EV Battery Rules
  • Ford Bolsters EV Supply Chain with $4.5B Nickel Processing Plant
  • Unified UAW Talks Tough Before Contract Talks with Detroit Three
  • Faraday Future May Have One: Production Begins
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Nissan Rogue Platinum AWD
    • A Week With: 2023 Kia Soul GT-Line
    • A Week With: 2023 Ford Maverick Tremor
    • A Week With: 2023 Volkswagen ID.4 AWD Pro S
    • A Week With: 2023 Infiniti QX80
    • A Week With: 2023 Genesis GV80 Prestige 3.5 Turbo
    • First Drive: 2024 Dodge Hornet R/T
    • First Drive: 2023 Dodge Hornet GT
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Daimler Accelerating its Push into Electrification, CEO Reveals

        Daimler Accelerating its Push into Electrification, CEO Reveals

        Daimler Chief Ola Källenius lays out plans during annual meeting.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        March 31, 2021
        Kallenius at 2021 Daimler annual meetling
        Daimler Chief Ola Källenius walked shareholders through the company’s electrification efforts during the company’s annual meeting.

        As it moves ahead with its restructuring plans, Daimler AG expects “to accelerate” its move into electric vehicles, the company’ top executives said during the company’s annual shareholders meeting, held virtually for the second year in a row due to the pandemic.

        “This year Mercedes-Benz Cars is significantly expanding its offering of fully electric vehicles,” said Ola Källenius, chairman of the Board of Management of Daimler AG and of Mercedes-Benz AG, during his presentation.

        “The list includes the compact electric model EQA will be followed shortly by the EQS, which will make its official debut digitally on April 15 and will be the first true luxury car that is a full battery electric vehicle and a range of up range of up to 770 kilometers and the EQB as well as the EQE later this year.”

        Plans beyond cars

        Also, Mercedes-Benz Vans plans to enrich its portfolio with electric vehicles: before the end of the year concepts for an electrified Citan and the T-Class will be presented. Daimler Trucks & Buses is also focusing on carbon-neutral passenger and goods transportation. Series production of the eActros, which has a range of well over 200 kilometers and is suitable for urban heavy goods and distribution transport, will start in fall this year, Källenius said.

        2021 Daimler annual meeting
        Manfred Bischoff, chairman of the Supervisory Board, Daimler AG and Ola Källenius, chairman of the Board of Management, Daimler AG and Mercedes-Benz AG

        For longer distances with a range of about 500 kilometers, the eActros LongHaul is being developed for market launch as of 2024. In addition, fuel-cell trucks are scheduled to go into series production in the second half of the decade. With the buses, the eCitaro and the articulated eCitaro are two vehicles already available for carbon-neutral urban transport, he added.

        Daimler claims industry’s largest EV fleet

        “Today, Daimler has the broadest electric range in the automotive industry — from city cars to heavy-duty trucks. But that’s not enough for us. We want to accelerate the electrification of our product portfolio. Almost two years ago, we presented our Ambition2039. We want a carbon-neutral fleet of new cars. It’s our goal to reach this target sooner,” Källenius said

        Källenius also said the prerequisite for the breakthrough of electric mobility is an efficient public charging infrastructure which expands to keep pace with the electric ramp up of manufacturers.

        To meet the European Commission’s carbon emissions targets, Europe needs 3 million public charging points by the end of the decade, he noted.

        Daimler intends to spin off Daimler Truck and list it on the stock exchange, then transfer a majority stake in Daimler Truck to the Daimler shareholders.

        “Today, we don’t even have a tenth of this. We need to speed this up. Daimler, as part of the auto industry, will play its part. For example, we will further expand the Ionity charging network. I am convinced: When industry and politics work hand in hand, we move forward together. We should not focus our efforts only on banning the status quo. We should make possible the new, this is key,” said Källenius.

        Efforts to shape the future

        “We want to shape the future. We are on the right track financially. Now we are keeping up the pace in order to achieve our profitability targets on a sustainable basis. Under strong market conditions, we strive for a double-digit margin at Mercedes-Benz Cars,” said Källenius.

        Daimler’s Board of Management was aware of its great responsibility towards employees, also with the targeted restructuring of sites.

        “In the long run, it benefits no one to work in a plant with a great tradition. It’s more important to work in plants with a great future. We do not wait for change — we are the ones who are changing. We will continue growing profitably and at the same time help make this world climate neutral with the aid of exceptional engineering and with a deep sense of conviction,” he said.

        Restructuring moving ahead

        Källenius with the Maybach
        Källenius said he expects the company to post double-digit margins for 2021.

        The restructuring, which will be put to a vote of shareholders next autumn, calls for splitting the company into two industrial divisions during the industrial transformation and to create sustainable value, according to the plan laid out by the Board of Management and Supervisory Board decided in February 2021.

        Daimler intends to spin off Daimler Truck and list it on the stock exchange. It is planned to transfer a significant majority stake in Daimler Truck to the Daimler shareholders.

        “With a clear focus on commercial vehicles on one side, premium cars and vans on the other, we are creating the preconditions for more financially successful companies and thus also offer enhanced long-term job security. It is a matter of fact that the transformation of the automotive industry more than ever requires speed and an undivided focus on innovation,” said Manfred Bischoff, chairman of the board of supervisors.

        The transaction and the listing of Daimler Truck on the Frankfurt Stock Exchange are expected to be completed by the end of 2021. It is also intended to rename Daimler as Mercedes-Benz in due course. The planned spinoff will be under voting at an Extraordinary Shareholder’s Meeting which is planned to take place in fall of 2021.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: The Car That Started a ’70s Car Design Craze

        Today
        Ultium Battery Pack

        Inflation Reduction Act Paying Off as Battery Makers Invest Billions in U.S. Factories

        Yesterday
        2022 Ford F-150 Lightning - muddy on trail

        Back in Production, Ford Again Raises Pricing for F-150 Lightning.

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: