• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: Ford’s High-End Failure
  • Ram Returning to Midsize Pickup Segment; Shows Dealers a Concept EV
  • Why Isn’t That EV Charger Working?
  • Ford Will Trust The Truck — The New One Built at BlueOval City
  • Cupra Could Be Headed to the U.S.
  • March New Vehicle Sales to Rise 6.2% Over Last Year
  • Hyundai, Kia Recall Warns Owners of 570K Vehicles to Park Outside
  • Ford Facing $3 Billion in Losses on EV Business for 2023
  • Higher Interest Rates, Bank Failures Pose Challenge to Car Business
  • General Motors to Face Class Action Lawsuit
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Infiniti QX80
    • A Week With: 2023 Genesis GV80 Prestige 3.5 Turbo
    • First Drive: 2024 Dodge Hornet R/T
    • First Drive: 2023 Dodge Hornet GT
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    • A Week With: 2023 Jeep Compass Limited
    • A Week With: 2023 Cadillac Escalade V-Series
    • A Week With: 2023 Volvo XC40 AWD Ultimate
    • First Drive: 2024 Subaru Crosstrek
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Auto Shows > GM Offers Peek at Ultra-Exclusive Cadillac Celestiq — and Jetsons-Like Flying Car

        GM Offers Peek at Ultra-Exclusive Cadillac Celestiq — and Jetsons-Like Flying Car

        Barra leads review of company’s push into EV technology at virtual CES.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        Jan. 12, 2021
        GM Chairman and CEO Mary Barra’s been pushing the company’s all-electric future, she offered a peek as some of that at CES 2021.

        General Motors Chairman and CEO Mary Barra is fond of saying the automaker is “on a path to an all-electric future,” something she underscored during a virtual CES webinar focusing on not only the automaker’s battery technology but also showing off some of the many battery and autonomous vehicles in development.

        Along with models the automaker already has unveiled, like the Chevrolet Bolt EUV and GMC Hummer, several other projects were revealed during the hourlong presentation, including an ultra-luxurious new Cadillac dubbed Celestiq, as well as a flying car concept “designed for the moment when time is of the essence.”

        “The key” to just about everything GM has in development is electrification, stressed Barra, who has led a massive shakeup of GM’s traditional approach to the car business since being named CEO in December 2013. Barra recently announced GM will introduce 30 all-electric models by 2025, up from the previous target of 20 by 2023. Meanwhile, spending on EVs and AVs, or autonomous vehicles, will jump to $27 billion by mid-decade.

        (GM wants to revolutionize e-commerce with electric droids and vans.)

        GM’s Crystal Windham talks about Cadillac’s latest product, the Celestiq, during CES 2021.

        The automaker introduced its first long-range all-electric model, the Chevrolet Bolt EV, in 2016 and is set to begin expanding the line-up this year with the stretched Bolt EUV and GMC Hummer pickup. The pace will rapidly accelerate in 2022 when Cadillac’s first battery-electric vehicle, the Lyriq SUV, launches, along with an SUV version of the Hummer and other products.

        The Cadillac brand was GM’s first to offer a specific target date, 2030, for going entirely electric, and the new Celestiq will fill a long-opened gap as the luxury division’s new flagship. First shown during a media backgrounder last March as a pure concept exercise, the project was formally confirmed during Tuesday’s CEO keynote.

        It’s “a designer’s dream,” said Crystal Windham, Cadillac’s director of interior design. While the Celestiq prototype was shown largely concealed by shadows during the webinar, the version seen by reporters last March bore much in common with the over-the-top Cadillac Sixteen concept of 2003 with what Windham described as “a dramatic presence with a low profile and rear-drive proportions.”

        One of the most distinctive features of the Celestiq will be an all-glass roof divided into four quadrants. It will use electroluminescent technology so that each of the exotic sedan’s passengers will be able to change it from transparent to opaque. The instrument panel, meanwhile, will take things a step beyond what is offered in the latest-generation Caddy Escalade, introducing a video screen running pillar to pillar. There will be additional screens for rear seat passengers and additional touchscreens to operate climate and other vehicle controls.

        GM didn’t offer an unobscured view of the Celestiq, but instead showed bits and pieces of the luxury EV.

        GM officials have been mum about other details but Celestiq will use an all-wheel-drive version of GM’s new Ultium BEV platform and, based on comments made recently by brand boss Steve Carlisle, range of 400 or more miles is likely. Meanwhile, the Ultium platform can deliver up to 1,000 horsepower, though it is not clear if the Cadillac Celestiq will push that high.

        During the Barra-led webinar, GM’s battery lab group manager Mei Cai revealed some of the automaker’s plans for the Ultium batteries that will soon start rolling off a new assembly line in Ohio built as part of a joint venture with Korea’s LG Chem.

        The new cells will deliver 60% more energy than batteries used in today’s Chevy Bolt and deliver as much as 450 miles per charge, depending upon the vehicle and the size of its pack. They’re also about 40% lower in cost, which would mean something at or below $100 a kilowatt-hour.

        (GM rolls out new logo and marketing campaign pitching its corporate transformation.)

        In addition to luxury EVs for the road, GM revealed a VTOL flying car.

        But GM already is working on second-generation Ultium technology which, said Cai, will yield another 40% reduction in price and double the energy capacity – meaning a range of as much as 600 miles per charge. Last March, GM President Mark Reuss also noted a longer-term goal of reducing charging times to as little as 10 minutes.

        Lighter, more energy-dense batteries could prove critical for another project GM revealed during the Barra seminar. While just a concept, for now, it suggests the automaker is ready to join competitors like Hyundai, Toyota and Aston Martin in working on flying cars.

        The four-rotor prototype, dubbed the VTOL (vertical-take-off-and-landing), is “designed for the moment when time is of the essence and convenience is everything,” said Michael Simcoe, GM’s vice president of global design.

        Even fewer details were revealed about the VTOL than about Celestiq, though Simcoe did note the concept would use a 90 kWh lithium-ion battery pack.

        The flying car would be targeted at Cadillac customers, as would another prototype revealed during the webinar, this one a sort of living room on wheels that adopts the sort of toaster-on-wheels shape that we’re seeing with many driverless vehicle concepts.

        Michael Simcoe talks about the Cadillac Halo pod concept at CES 2021.

        GM’s “provides a societal space for a group of friends or family to spend time together on their way to a destination,” said Simcoe. Like Celestiq, it features an all-glass roof, “but encourages eyes to turn inside to focus on one another.”

        Among other things, the high-tech cruiser uses biometric sensors to constantly control interior temperature and humidity, as well as lighting and ambient noise levels, and even introduces aromatics to influence the “well-being” of its passengers.

        (CEO Barra wants GM to be dominant global EV maker.)

        As with the VTOL flying car, the prototype is envisioned to become part of what Simcoe described as the “Cadillac Halo portfolio.” No details were offered on production plans for either model.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: Ford’s High-End Failure

        Yesterday
        Ram 1500 Revolution Battery-electric Vehicle (BEV) Concept grill

        Ram Returning to Midsize Pickup Segment; Shows Dealers a Concept EV

        March 24, 2023
        Blink Charging station user

        Why Isn’t That EV Charger Working?

        March 24, 2023

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: