• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Push is on to Make Stealing a Catalytic Converter a Federal Crime
  • Toyota Marks 25th Anniversary of Sienna Minivan
  • Honda Offers Early Look at Prologue EV
  • Argo AI Adding Two New Testing Markets
  • Hyundai, Kia, Honda, Jeep and Nissan Fare Badly in Latest Crash Tests
  • Finally! Lexus RX to Get a Complete Makeover
  • Inflation Affecting Summer Vacation Plans
  • 2023 BMW 3 Series Gets Updated Exterior, More Tech, Mild Hybrid Drivetrain
  • U.S. Traffic Fatalities 42K in 2021 — Highest Since 2005
  • Ford Wants EVs to be Mandatory by 2035 — in Europe
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • First Drive: 2023 Genesis GV60
    • First Drive: 2022 Mercedes-Benz C 300
    • First Impression: 2023 Nissan Z
    • A Week With: 2022 Lexus LC 500 Convertible
    • A Week With: 2022 Ram 2500 Power Wagon Crew Cab
    • First Drive: 2022 Ford F-150 Lightning
    • First Drive(s): 2022 GMC Sierra 1500 Denali Ultimate and AT4X
    • A Week With: 2022 BMW i4 M50
    • A Week With: 2022 Mazda CX-5
    • First Drive: 2023 Kia Sportage
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Auto Shows > Hyundai Teases Debut of New EV Brand, Launch of Ioniq 5

        Hyundai Teases Debut of New EV Brand, Launch of Ioniq 5

        Midsize CUV expected to reach showrooms early in 2021.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        Dec. 11, 2020
        Hyundai launches a teaser campaign for the new Ioniq brand launching early next year.

        It’s only a matter of months until Hyundai’s all-new battery-electric sub-brand launches with the debut of the Ioniq 5 SUV, and Hyundai has debuted the first teaser video in what is expected to be a high-profile campaign to build awareness.

        The Korean carmaker currently offers two all-electric models, the Kona EV and a battery-electric version of its current Ioniq – which also is available in plug-in and hybrid versions. It is going to lift that name, much as it did with the original Genesis luxury sedan, to create an all-new brand selling BEVs exclusively.

        The Ioniq 5 will be the first of three products sold through the new marque. It will be followed by two other models, the Ioniq 6 sedan coming a year later, and an SUV to be called the Ioniq 7 coming in early 2024.

        The new, 30-second teaser video doesn’t actually show any of those products, but does play up some of the vehicle’s features:

        • “Extra Power for Life” refers to the Ioniq 5’s bidirectional charging capability. If needed, it can be used to provide energy, say, to keep a home powered in the event of a blackout;
        • “Extra Time for You,” emphasizes its longer range and quick-charge capabilities; and

          The three models announced for the new Ioniq sub-brand are (l-r) the 6, 7 and 5.
        • “Extraordinary Experiences,” appears to tease some of the functions that will be built into the new battery-powered SUV, including its updated infotainment technology.

        We’ll likely hear more about that as the teaser campaign rolls out over the coming months.

        (New Hyundai unit will focus on flying cabs.)

        What we already know about the Ioniq 5 is that it will be based on the sharply angled Hyundai 45 concept vehicle that was unveiled at the Frankfurt Motor Show last autumn. The name was said to refer to both the sharp, 45-degree angles of its exterior, as well as the 45 years since Hyundai introduced its first global vehicle, the Pony.

        “Ioniq 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models,” Hyundai said in a statement announcing the launch of the Ioniq brand last August.

        The current Hyundai Ioniq is offered with a mix of powertrain options, including a pure BEV.

        Hyundai was relatively slow to embrace alternative powertrain technology but has since bet billions on migrating away from the time-tested internal combustion engine. It now offers a variety of conventional hybrids on products like the 2021 Elantra and Sonata sedans, plug-in hybrid drivetrains on models like the Ioniq, and those two BEVs.

        It also is investing heavily in hydrogen technology and, this week, announced plans to set up an entirely new operation, dubbed HTWO, specifically to focus on fuel-cell vehicles including boats, trains and heavy trucks, as well as automobiles.

        (Hyundai goes all-in on hydrogen with debut of new HTWO division.)

        Collectively, the Hyundai Motor Group – which includes the Hyundai, Kia and Genesis brands, as well as the new Ioniq marque – plans to spend 104 trillion Korean won, or around $87 billion, during the next five years on the development of both electric and autonomous vehicles, EVs expected to take the lion’s share of that investment. There will be an assortment of different products coming, from conventional hybrids to all-electric models, as well as hydrogen-electric products following up on the current Nexo.

        By 2025, the company has announced, it has a goal of selling 1 million battery-electric vehicles.

        The Ioniq 5’s design will lift heavily from the Hyundai 45 concept that debuted at the 2019 Frankfurt Motor Show.

        As for the Ioniq 6 coming in 2022, it adopts a distinctly different design language, its rounded, coupe-like sedan body directly influenced by the Hyundai Prophecy concept.

        The Ioniq 5 and 6 models appear to be taking aim at the likes of the Tesla Models Y and 3, respectively, as well as other new EV offerings, such as the Ford Mustang Mach-E and the Volkswagen ID.4,

        The Ioniq 7, however, will be a larger crossover, with no direct link to any existing concept or production model.

        (Click Here to check out Hyundai’s new E-GMP electric vehicle platform.)

        All three of the planned Ioniq models will share the same new, dedicated EV platform, dubbed the E-GMP. As most competitors are now opting for, that flexible architecture will see batteries and motors mounted below the load floor in a skateboard-like chassis. The approach will not only lower the center of gravity but free up space normally dedicated to the engine compartment, translating into roomy passenger compartments.

        Though Hyundai is not offering details on the E-GMP’s electrical system, there have been reports suggesting it will adopt an 800-volt architecture that allows for extremely fast charging using the latest 350 kilowatt chargers – with as much as 80% of a 300-mile battery pack in under half an hour. In keeping with the latest general trend among EV manufacturers, 300 miles is considered the likely target for the new Ioniq models, though they may also be offered with multiple battery pack options.

        Recently Published
        Catalytic converter theft

        Push is on to Make Stealing a Catalytic Converter a Federal Crime

        Today
        2023 Toyota Sienna 25th Anniversary badge

        Toyota Marks 25th Anniversary of Sienna Minivan

        Today
        Honda Prologue teaser sketch

        Honda Offers Early Look at Prologue EV

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: