We all know the golden rule: he (or she) who has the gold makes the rules. Based on that, there’s a new boss in the muscle car world for 2021 as Dodge is bringing back the Gold Rush Challenger.
To be clear, Gold Rush is a color and it was first introduced on the Challenger 50th Anniversary Limited Edition model. For next year, Fiat Chrysler’s muscle car division plans to offer it on select versions of the Challenger, including the T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models. SRT models in Gold Rush require the Satin Black hand-painted hood, roof and decklid.
Perhaps more than any other brand, Dodge is known for its outlandish colors with equally vivid names. Gold Rush joins hues like Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango for the new model year.
“Dodge offers a wide variety of performance models and powertrains, but we also have the same mindset when it comes to our extensive exterior color options,” said Tim Kuniskis, Global head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America.
“By bringing back Gold Rush to a few of our 2021 Challenger models, we’re giving our enthusiasts yet another option to make their muscle car even more unique.”
Dealers can start taking orders for the new color later this month, but for those open to any of the other colors, they can head over – or these days call or go to dealer’s website – with a wad of cash and place their orders now. Deliveries are expected on new Challengers to begin in early January.
Gold Rush joins the list of new options for Challenger in 2021, which include:
- Challenger R/T Scat Pack Shaker and T/A 392 now available with the Widebody Package, offering a combination of unique heritage appointments and improved performance with wider wheels and tires
- 20-inch wheels now standard on Challenger GT AWD, available on SXT AWD
- SRT branding on high-performance Brembo brakes on Challenger SRT Hellcat and SRT Hellcat Redeye, available on Scat Pack
The new color offering is just the latest effort by Dodge to separate itself from the pack. It just showed off the 2021 Dodge Challenger SRT Super Stock. The dragstrip-ready racer puts out 807 horsepower from its 6.2-liter Hemi V-8 motor.
It’s the most powerful new model since it introduced the no-longer-available 840-hp Demon. Each of the vehicles in the Dodge line-up can be had with a version of the 700-plus hp Hellcat powerplant in 2021, including the Durango.