If cost is keeping buyers from getting into a new electric vehicle, Ford is apparently trying to change a few minds, slashing as much as $3,000 off the sticker price of its new 2021 Mustang Mach-E electric car.
The Dearborn, Michigan-based automaker has been tweaking different parts of its first long-range electric vehicle since showing it to the world late last year. The price cuts, which don’t affect the $7,500 federal tax credit, is just the latest touch up.
Only the GT model doesn’t see any kind of price cut as the new EV is set to start rolling into dealerships later this month.
The move, which were revealed in a dealer memo by MachEforum.com, is designed to help the vehicle “remain fully competitive in a segment that is seeing dynamic price changes.” In short, Ford is keeping with Tesla — specifically the Model Y.
The new pricing is as follows:
- Select RWD from $43,895 to $42,895
- Select AWD from $46,595 to $45,595
- CA Route 1 RWD from $51,800 to $49,800
- Premium RWD from $50,000 to $47,000
- Premium AWD from $52,700 to $49,700
- First Edition from $59,300 to $58,300
The company noted it would reinvoice the existing vehicles and offer adjustments to customers where necessary. The pricing adjust is just the latest in a series of improvements to the EV Ford has been making as it nears its delivery date, which was already delayed due to the pandemic.
In June, it was announced that all versions of the Mach-E will get a boost in performance from what it had originally announced. The extended-range all-wheel-drive model, for example, will now be rated at 346 horsepower and 428 pound-feet of torque, up from the previously announced figures of 332 hp and 417 lb-ft. It is now expected to be able to hit 60 in the mid-5-second range.
In May, Ford revised the charging time numbers for the Mach-E, revealing it boosted its charging capabilities by as much as 30%, getting an additional 61 miles of range in just 10 minutes using a 150 kilowatt-hour fast charger.
After that it announced that new owners will get 250 kilowatt hours of free charging through FordPass Rewards at Electrify America fast-charging stations. Electrify America has 13,500-plus charging stations across the country — the equivalent of about three “fill ups.”