• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Week Ahead: Chicago … that Toddling Town
  • The Rearview Mirror: Tailfins Take Flight
  • TikTok Reveals the Hottest EVs in the Industry
  • Millions of Older Hyundai, Kia Owners May Face Trouble Getting Car Insurance
  • Bugatti Chiron Profilée Sets New Auction Sales Record
  • Another Delay for VinFast Customers
  • Ford Making Return to Formula One for 2026 Season
  • Ford CEO Farley “Frustrated” by $2 Billion Loss for 2022
  • Hyundai Ioniq 6 Achieves EPA-Estimated 361-Mile Range
  • Nissan’s Virtual EV Convertible, the Max-Out Reappears in Sheet Metal Form
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Lexus GX 460 Black Line
    • A Week With: 2023 BMW X1 xDrive28i
    • A Week With: 2023 Kia Niro EV
    • A Week With: 2023 Hyundai Palisade Calligraphy
    • A Week With: 2023 Ford F-150 Raptor R 4x4 Super Crew
    • A Week With: 2023 Genesis Electrified G80 AWD
    • A Week With: 2023 Land Rover Defender 110 V-8
    • First Drive: 2023 Honda Pilot TrailSport
    • A Week With: 2023 Jaguar F-Type R Coupe
    • A Week With: 2023 GMC Yukon Denali Ultimate
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Genesis Set to Double Line-up in Next 12 months

        Genesis Set to Double Line-up in Next 12 months

        U.S. production possible, but no plans in place.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        Sept. 28, 2020
        Genesis CEO Mark Del Rosso sits in front of the newly redesigned 2021 G80 sedan.

        The 2021 Genesis G80 will roll into U.S. showrooms next month, marking the refresh of the South Korean brand’s key product line, but it’s the coming year that will be the real test for the luxury marque with a wave of new products set to debut that will double its line-up.

        In all, Genesis will have six different models in hand, U.S. CEO Mark Del Rosso said during a Monday media webinar, including the first two Genesis SUVs, as well as its first all-electric model – which is also going to be a crossover, two company officials told TheDetroitBureau.com on background.

        With still more products entering development, the question is whether Genesis will follow the lead of so many of its luxury competitors – as well as parent brand Hyundai – and start building some of its models in the U.S.

        (Genesis offers closer look at GV80 — its first SUV.)

        Not only is the new G80 soon to arrive, but the luxury brand’s first SUV, the GV80 isn’t too far off either.

        “Given our plans and given the development of the brand … it is my opinion we should consider every possibility,” including U.S. production,” Del Rosso said. “But for now we are focused on Korea” as the sole Genesis production site.

        Barely five years old, the Genesis brand has faced plenty of challenges, especially after announcing that it would ask dealers to set up separate showrooms and no longer sell its products alongside more mainstream Hyundai models.

        With all the new product coming, said Del Rosso, dealers will be asked to invest even more in the brand, adding “They realize they’re going to have to invest to develop the brand even further.”

        For the moment, Genesis has to get by with just three sedans, a challenge in an SUV-crazed U.S. market. Even so, and despite the sharp downturn in sedan sales, Genesis has fared well, gaining market share with models such as the flagship G90 and the near-luxury G70, a compact sports sedan that was named North American Car of the Year shortly after its debut.

        It has helped to win numerous third-party kudos. The brand was the number one nameplate

        The new 2021 Genesis G80 is set to hit dealer showrooms in the U.S. next month.

        overall in this year’s J.D. Power Vehicle Dependability Study, and the top premium brand in Power’s Initial Quality Study, as well. All three of the current Genesis products, meanwhile, have earned Top Safety Pick+ ratings from the Insurance Institute for Highway Safety.

        (Next-generation Genesis G80 makes its digital debut.)

        But the brand’s real test will come during the year ahead, according to industry analysts, as it rolls out a pair of new utility vehicles. The first, the GV80, will arrive shortly after the launch of the G80 makeover and will share key underpinnings with the sedan. What is expected to be a smaller crossover, based on the same platform as the G70 sedan, will launch in 2021 as a 2022 model.

        The first all-electric Genesis, likewise, will opt for a crossover body style, though specific details are vague. The EV will be part of a wave of battery vehicles to come from the Hyundai Motor Group during the next few years, with Genesis expected to have several EVs in its product portfolio around mid-decade, according to company insiders.

        Without the long heritage that key competitors like Mercedes-Benz and BMW can point to, Genesis officials continue to experiment with finding the right visual DNA for the brand. While there are advantages to having a history, “Sometimes heritage is a big weight on your shoulders for a designer,” said global design chief SangYup Lee, during Monday’s webinar. “We are building the heritage … right now.”

        The Genesis GV80 will be the first, but definitely not the last, of the brand’s SUVs.

        Genesis, he added, intends to emphasize its design language, but the brand also aims to win buyers in other ways, including an array of concierge-style services, such as free pick-up and delivery for service and repairs. Pricing also is being used as a tool. The new G80, which goes up against better-known models such as the Mercedes E-Class and BMW 5-Series, starts at $47,700, with a fully loaded model with the optional twin-turbo 3.5-liter engine pushing that to $67,700. The newly updated E-Class, by comparison, starts at $54,050.

        “Our mission,” said Del Rosso, “is to disrupt and dominate the luxury consumer mobility space by providing the best solutions that exceed our clients’ mobility needs and expectations.”

        (Pandemic be damned – Genesis sees silver lining in clouded U.S. car market.)

        Genesis sales still lag well behind those of key competitors, but recent growth suggests it could post a more serious challenge as it expands its line-up, especially by finally getting into the SUV market.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        ChevyCamaroZL1Welburn01.jpg

        Week Ahead: Chicago … that Toddling Town

        Today

        The Rearview Mirror: Tailfins Take Flight

        Feb. 04, 2023
        2021 Porsche Taycan - charging

        TikTok Reveals the Hottest EVs in the Industry

        Feb. 03, 2023

        One response to “Genesis Set to Double Line-up in Next 12 months”

        1. Edward Adleman says:
          September 29, 2020 at 4:30 pm

          Would love to see G80 Sport. I currently have 2018 sport. My lease is up in 8 months.

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: