Land Rover introduced two new variants of its popular Range Rover Sport, including the SVR Carbon model.

All eyes were on Dearborn, Michigan this week for the reveal of the new Ford Bronco, but Land Rover had a debut of its own, showing two special versions of its most popular vehicle, the Range Rover Sport, as the fight for attention of rugged sport-utility vehicles continues to escalate.

For 2021, the new SVR Carbon Edition provides a more aggressive take on the 575-horsepower, high-performance flagship with extensive carbon fiber detailing. HSE Silver Edition features a suite of sophisticated Shadow Atlas exterior trim finishes and elevated standard equipment, Land Rover said.

“The Range Rover Sport is a unique statement of performance with an assertive and powerful design,” said Gerry McGovern, Land Rover chief creative officer. “Its refined appearance speaks to the modernity of the Range Rover family, while a series of unique aesthetic touches mark out its sporting nature. This is an SUV that demands your attention.”

(Land Rover Defender rolls into U.S. showrooms.)

The Range Rover Sport HSE Silver gets a new finish on its front grille surround and other exterior upgrades.

Getting you to look its way begins with a suite of alloy wheel options highlighting Range Rover Sport’s powerful stance. The 19-, 20-, 21- and 22-inch designs are available with Silver, Dark Grey, Gloss Black, Diamond Turned or Satin Polish finish.

A variety metallic paint finishes are available for 2021, with new Hakuba Silver replacing Indus Silver, while Lantau Bronze is offered for the first time.

The SV Premium Palette paint color range, which makes lustrous colors and satin finishes available to all Range Rover Sport customers, has been refreshed for 2020 with eight new colors: Tourmaline Brown, Amethyst Grey-Purple, Petrolix Blue, Sunset Gold, Constellation Blue, Icy White, Ionian Silver and Sanguinello Orange.

(First Look: 2021 Range Rover Fifty.)

The new HSE Silver Edition, meanwhile, features a Shadow Atlas finish on the front grille surround, hood vent inserts, door handles, and Range Rover lettering on the hood and tailgate. Distinctive 21-inch five split-spoke Gloss Black alloy wheels feature a contrast Diamond Turned finish.

While the Range Rover Sport HSE Silver gets some updates on the outside, the interior is still pure Land Rover.

It comes with a full selection of exterior color options, including Fuji White, Santorini Black, Firenze Red, Eiger Grey, Lantau Bronze, Hakuba Silver and Carpathian Grey. Inside, customers can choose from several luxurious and sporting color options with Grand Black veneer.

For high-performance customers, the SVR Carbon Edition provides a more aggressive take on the flagship of the Range Rover Sport family with extensive carbon-fiber detailing.

The SVR Carbon Edition features an exposed carbon fiber hood center section, front bumper-insert surrounds, main-grille and vent surrounds, as well as a range of other carbon fiber exterior design details, carbon fiber interior trim finishes, a carbon fiber engine cover and 22-inch Gloss Black forged alloy wheels.

(Land Rover doubles up to increase the connectivity of the new Defender.)

Personalization options for the new Premium Black Pack. Exclusive to V8 Dynamic models, it features Gloss Black detailing to the hood and tailgate lettering, grille mesh and surround, fender and hood vent surrounds and mirror caps, Black contrast roof, complimented by a choice of Gloss Black 21- or 22-inch wheels to give the Range Rover Sport extra road presence. Inside, the Premium Black Pack features an Ebony interior with Ebony headliner and Grand Black veneer.

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