GM plans to recognize Juneteenth with 8 minutes and 46 seconds of silence.

General Motors plans to recognize Juneteenth, which marks the end of slavery in the U.S., Friday with 8 minutes and 46 seconds of silence.

Juneteenth is June 19, and the period of silence matches the amount of time that the Minneapolis police officer knelt on Floyd’s neck, which led to his death. GM’s Cruise subsidiary announced plans Tuesday to do treat Juneteenth as a holiday.

The Detroit-based automaker has been very public in its support of the Black community in the wake of George Floyd’s death and the protests that followed. With Chairman and CEO Mary Barra speaking at a meeting of Detroit civic leaders about her disgust and impatience with the pace of change and what the auto company plans to do to help the situation.

(Auto industry leaders speak out on Black Lives Matter, U.S. unrest.)

The leaders of the other Detroit-area automakers offered statements of support, similar to Barra’s. Ford Executive Chairman Bill Ford and CEO Jim Hackett told employees in an email the company would “lead from the front” by committing to a fair and inclusive culture for workers.

GM CEO Barra speaks on George Floyd

During a meeting of Detroit’s civic leaders, GM CEO Mary Barra expressed her frustration with the brutal treatment black Americans often face today.

“We know that systemic racism still exists despite progress that has been made,” they wrote. “We cannot turn a blind eye to it or accept some sense of ‘order’ that’s based on oppression.”

Meanwhile Fiat Chrysler CEO Mike Manley told employees, “Although we are seeing the rawness of this issue exposed in the United States, the scourge of racism and discrimination has no respect for international boundaries. As employees of one of the largest companies in the world,” he added, “we absolutely have the individual and collective power to make a difference.”

GM, which donated $10 million to organizations that will support racial equality earlier this month, has continued to a vocal proponent for the cause, but it isn’t the only automaker throwing support behind the movement.

(GM aiming to be back to full production by end of June.)

Bill Ford Jr. told employees the automaker would “lead from the front” when it came to racial equality.


Some of the reported efforts include:

  • Mercedes-Benz and BMW announcing separately they were making donations to the NAACP Legal Defense Fund, which has been fighting for racial justice since the turn of the 20th century.
  • Lexus “respectfully postponed” the June 9 launch its new 2021 IS to June 15 to allow for more media coverage of the Black Lives Matter protest.
  • Infiniti has been using its social media outlets to show support with phrases like “Until Black Lives Matter, luxury doesn’t,” and “Life should be a right, not a luxury.” The brand disabled comments because “our support for Black Lives Matter and the Black community are not up for discussion.”It also encouraged its followers to join in supporting the NAACP.
  • Mazda North America will be making a financial contribution to the Thurgood Marshall College Fund.

Tesla CEO Elon Musk, using #JusticeForGeorge, tweeted surprise about the decision to charge only one of the police officers involved in the death of Floyd. He then elected to take some time off Twitter as a show of respect.

(Ford giving salaried employees option to stay home until 2021.)

GM’s recognition of Juneteeth will “benefit everyone,” GM President Mark Reuss wrote in an email to employees. “I’m sure many of you have felt the same glut of emotions I have while watching recent events unfold … disbelief, anger, shame, grief, and ultimately heartbreak. This is not who we are as humankind, nor as a country.”

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