• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: Triumph of the Bean Counters
  • VW Teases U.S. Version of ID.Buzz — and Here’s What We Know About the Electric Microbus
  • Make Sure You're Good to Go for the Holiday Weekend
  • Hyundai, LGES Building $4.3B EV Battery Plant in U.S.
  • New Vehicle Sales Set to Rise, Used Vehicle Sales Expected to Drop in May
  • Ford Teaming with Tesla to Make Charging Even Easier
  • Q&A: VinFast CEO Van Anh Nguyen Talks Tough Reviews, Tough Learning Curve, Bright Future
  • Stellantis Invests in new Lithium-Sulfur EV Battery Tech
  • The Safest Cars For Your Teenage Driver
  • Honda Teams with Aston Martin in Formula One Return
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Electrified GV70 AWD Prestige
    • A Week With: 2023 BMW XM
    • A Week With: 2023 Mercedes-Benz GLS 580 4Matic
    • First Drive: 2024 Audi Q8 e-Tron Prestige
    • First Drive: 2024 Volvo C40 Recharge Single Motor
    • A Week With: 2023 Ford Bronco Everglades Edition
    • First Drive: 2024 Kia Seltos
    • A Week With: 2023 Volvo V60 Cross Country B5 AWD
    • 2023 Kia Sportage PHEV X-Line Prestige AWD
    • First Drive: 2023 VinFast VF 8 City Edition
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > U.S., Chinese Companies Partner to Start Up New Premium Brand Vantas

        U.S., Chinese Companies Partner to Start Up New Premium Brand Vantas

        No timeframe revealed on when production will begin.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        Feb. 11, 2020
        HAAH Automotive is partnering with China’s Chery Automobiles to produce a new premium brand in the U.S. named Vantas.

        California-based HAAH Automotive is partnering with Chinese automaker Chery Automobiles to form a new automotive brand named Vantas, which will build, distribute and sell new vehicles in the U.S.

        The two companies revealed their new premium sport-utility vehicle, one in white and another in purple. They describe it as being “based” on the brand’s Exeed platform, but a quick look at the photos makes it appear that’s also the SUV’s name.

        Vantas is expected to develop a full range of new vehicles, including electric vehicles, to the U.S. and Canadia markets. The vehicles will be produced in the U.S., officials noted without revealing where these new Chinese-engineered utes will actually be produced.

        (You likely won’t be able to pronounce its name, but Zoyte bets you’ll want to buy one of its SUVs.)

        HAAH has a technical cooperation agreement with Chery, one of China’s best-known automakers, which already exports a full line of SUVs, passenger cars and electric vehicles under several different brand names to more than 80 countries around the world.

        The new Vantas sport-utility features a large touchscreen on its dashboard.

        “This is a historic agreement creating Vantas,” said Duke Hale, chairman and Chief Executive Officer of HAAH Automotive Holdings.

        “The brand will incorporate a number of new technologies from its Chinese partner, including ‘Intelligent Connected’ for a wide variety of safety and driver assistance technology, various aspects of autonomous driving and, in the future, new energy vehicles,” he added.

        Hale also said Vantas is fully committed to building every one of its vehicles in the U.S. creating jobs in America. “HAAH Automotive Holdings is proud to be working with Chery, launching the new Vantas brand in North America,” said Hale.

        HAAH appears to be attempting to create a full-line automotive company. Last May, it announced a deal with another Chinese automaker, Zoyte, to import vehicles for sale in the U.S. as well. To date, no vehicles have hit U.S. shores as Hale is still organizing the network of dealers to sell them.

        However, at the time, he likened the potential of Zoyte to that of Hyundai. He noted that the South Korean automaker had a name that was difficult for some to pronounce and it sold inexpensive cars, growing during the past three decades into a full-line automaker, including a luxury brand, Genesis.

        Vantas is a new premium brand that is supposed to build its Chinese-engineered SUVs in the U.S.

        (Zoyte on track to sell Chinese-made cars by end of year.)

        A look at HAAH’s website already reveals the early pieces of the puzzle, where it describes Zoyte USA as a “mass market” brand while Vantas is given the “premium” moniker.

        Chinese carmakers, like the Japanese and South Korean before them, have been eager to break into the market have recently been stymied by the ongoing trade the U.S.-China trade dispute. Nonetheless, the steadily rising price of new vehicles in the U.S. – the average price of a new car has almost reached $40,000 – have left a big opening that Chinese manufacturers could fill. Hale thinks he’s got the plan to make it happen, starting with Chery.

        “Chery is an automaker in China with outstanding vehicles. We are very proud they have selected HAAH to be their partner for North America. Vantas vehicles will offer more choice in the premium category for U.S. and Canadian consumers with excellent safety, quality and reliability,” he added.

        Hale said Vantas will have an online sales process that will be implemented using HAAH’s unique digital platform with an industry-leading 100% cloud-based system which combines the ERP and Dealership Management System to support Vantas and Dealer Operations.

        HAAH Automotive partnered with Chery Automobiles to start up Vantas.

        The system will furnish Vantas with a technological edge not available from any other manufacturer today. Sharing this data allows HAAH to offer a new, transparent, customer friendly selling process, faster handling of customer purchase and service issues, and improved dealer parts fulfillment.

        “We are glad to witness the launch and establishment of this new American automobile brand, Vantas, said Ray Bierzynski, executive vice president of Chery Automobile. “New technology, new energy and new retail are profoundly changing the global automotive industry. HAAH is an excellent auto company in North America, with a first-class team that has deep auto experience and an innovative sales and marketing model.”

        (China’s coronavirus crisis could cripple U.S. auto production.)

        Bierzynski said Chery is an auto company renowned worldwide with a global R&D system, having R&D centers in Europe, America, Latin America and China. “The technical collaboration with HAAH will provide support for the development of new products which will meet and exceed North American customer expectations for the Vantas brand,” he added.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: Triumph of the Bean Counters

        May 27, 2023
        VW tease for ID Buzz three row

        VW Teases U.S. Version of ID.Buzz — and Here’s What We Know About the Electric Microbus

        May 26, 2023

        Make Sure You’re Good to Go for the Holiday Weekend

        May 26, 2023

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: