Aston Martin has had a long relationship with the 007 movie franchise, something it celebrated with the creation of its special customization service, Q by Aston Martin. And now, as it’s getting ready to mark the debut of its first-ever SUV in the next James Bond adventure, it seems fitting that it will celebrate with the DBX Q Edition at the upcoming Geneva Motor Show.
Though it’s being described as a one-off concept, the Q Edition is meant to show the extensive range of ways the new DBX can be customized. The automaker said as it released these images ahead of the annual Swiss event.
“‘Q by Aston Martin’ offers the tools to those who have an uninhibited desire to push the boundaries of what is achievable,” said Marek Reichman, Aston Martin Executive Vice President & Chief Creative Officer.
Aston’s Q division was first launched in 2014, the same year CEO Andy Palmer came onboard and launched a massive expansion of the British marque’s line-up. For those who’ve somehow managed to miss 50 years of 007 film lore, Q is the name of the fictional head of the research and development division of the British secret service. He has, over the decades, provided the secret agent with any manner of trick devices, from laser emitting watches to the highly weaponized Aston Martin DB5 that will make its return in “No Time to Die,” the next Bond adventure coming out in April.
Fans will have to wait until a bit later this year before they can take delivery of the new DBX, especially if they hope to have a bespoke Q Edition. There will be three levels of customization available:
· These include an extensive list of accessories, such as 22-inch gloss black painted wheels;
· Special options offered only on Q models, such as the diamond patterned satin chrome aluminum jewelry pack found on the DBX Q Edition coming to Geneva;
· Personalized custom details allowing an owner, among other things, to come up with a customized exterior color and unique interior fabrics.
The DBX Q edition coming to Geneva provides a number of examples of what a deep-pocketed buyer – or a super-spy with an unlimited budget – might opt for. Along with the aluminum jewelry pack, it features machined carbon fiber cladding on the central console and for the door inserts, The material was hand-machined from a solid block of 280 individual layers of the distinctive material.
The one-off show car is finished in Satin Xenon Gray paint, with plenty of carbon fiber on the exterior, as well. It also gets black anodized tread and sill plated. All of those details are available as part of the “Q Collection.”
The concept vehicle, said Reichman, “is just one sphere of inspiration that can be explored, but with DBX providing the ultimate canvas to bring a vision to life, I fully expect to see a wide and broad variety of creations over the coming months.”
There’s no mention of adding an ejection seat or machine guns, though Aston did develop a special, limited-edition remake of the classic DB5 featuring the full range of 007 gear – none of the weapons actually functional, we should point out.
The automaker’s plan to offer a bespoke version of the new DBX should be no surprise. It could be a particularly good source of business considering the new SUV is expected to quickly become the best-selling Aston Martin ever.
As for pricing, the base Aston DBX will start at $189,900 and that could go up substantially for someone who checks all the boxes offered by the Q division.