Just about a month after introducing its new logo, Volkswagen rolled out an updated badge for its R-Line performance line.
The new badge will appear for the first time on the Atlas Cross Sport R-Line in North America. The R-Line debuted in 2002.
In addition to the new Atlas Cross Sport, it’s been on the Golf for four generations. Also the portfolio includes the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible. Aside from the Golf R and the Golf R Variant, the new T-Roc R is also currently available.
Volkswagen R is introducing its realignment with the presentation of the new R logo.
“Volkswagen R is all about excitement and thrill, and in the future, we will continue to focus our efforts on integrating these emotions into the Volkswagen brand,” said Jost Capito, managing director, Volkswagen R. “We are taking a strategic and operative approach to working on great products and creating a unique customer experience.”
The new R logo symbolizes the performance brand’s fresh start. It is more modern, distinct and sleek: Reduced to its essential components, it can be used for various purposes, remaining particularly suitable for digital media.
The new logo was developed at the Volkswagen Design Center. The team surrounding Klaus Bischoff developed the new R logo together with Technical Development and the Volkswagen R Marketing team.
The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness.
The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity.