• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Ford Recalling 39K Full-Size SUVs Due to Potential Fire Issue
  • Mercedes-Benz Abandons Its Entry-Level Ambitions
  • Push is on to Make Stealing a Catalytic Converter a Federal Crime
  • Toyota Marks 25th Anniversary of Sienna Minivan
  • Honda Offers Early Look at Prologue EV
  • Argo AI Shifts to Driverless Operations in Two Markets
  • Hyundai, Kia, Honda, Jeep and Nissan Fare Badly in Latest Crash Tests
  • Finally! Lexus RX to Get a Complete Makeover
  • Inflation Affecting Summer Vacation Plans
  • 2023 BMW 3 Series Gets Updated Exterior, More Tech, Mild Hybrid Drivetrain
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2022 Kia Forte GT
    • First Drive: 2023 Genesis GV60
    • First Drive: 2022 Mercedes-Benz C 300
    • First Impression: 2023 Nissan Z
    • A Week With: 2022 Lexus LC 500 Convertible
    • A Week With: 2022 Ram 2500 Power Wagon Crew Cab
    • First Drive: 2022 Ford F-150 Lightning
    • First Drive(s): 2022 GMC Sierra 1500 Denali Ultimate and AT4X
    • A Week With: 2022 BMW i4 M50
    • A Week With: 2022 Mazda CX-5
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Genesis Names Former Audi President Del Rosso CEO

        Genesis Names Former Audi President Del Rosso CEO

        New chief responsible for continued growth of brand.

        Michael Strong
        Michael Strong , Managing Editor
        Oct. 11, 2019
        Mark Del Rosso is the new CEO for Genesis Motors North America coming over from Audi of America.

        Hyundai’s luxury unit, Genesis Motors North America ended its hunt for a new CEO, selecting former Audi of America president Mark Del Rosso. He begins his tenure Oct. 21.

        Much of Del Rosso’s 25-year career has been spent at luxury automakers. He enjoyed two stints at Audi, squeezing in a run as the head of Bentley’s Americas operations.

        At Genesis, he will be responsible for overseeing all Genesis operations in North America and continuing the growth of the brand. He reports directly to Jose Munoz, president & CEO Hyundai North America and to the Genesis global headquarters located in Seoul, South Korea.

        “Though Genesis is the youngest luxury automotive brand in the industry, having separated from parent Hyundai less than four years ago, It has been quickly gaining traction in the market with September YTD sales up 67 percent,” Munoz said.

        “Given Mark’s overall proven track record and extensive experience leading luxury brands, I’m thoroughly confident that Genesis Motors North America will be positioned to accelerate its growth and climb the ladder of luxury automotive brands to the top.”

        Prior to Genesis, Del Rosso was the President of Audi of America where he was responsible for the third largest sales volume region in the world for Audi AG, and instrumental in charting the course for Audi of America’s overall premium mobility strategies for the future.

         

        Before that, he was the President & CEO, Region Americas for Bentley Motors Inc. Region Americas is the largest sales volume region in the world for Bentley, Del Rosso is credited with bringing some stability to unit. He readied the luxury brand’s dealer network and market for the launch of the all-new Continental GT/GTC.

        Del Rosso’s first stint at Audi of America preceded his run at Bentley. He was the Chief Operating Officer at Audi of America Inc. where he launched and executed a premium “go to market” strategy that resulted in 77 consecutive months of increased sales. As a result, a 200K+ per year sales volume goal was achieved five years ahead of plan, according to his biography.

        Del Rosso had compiled 17 years of varied industry experience, before joining Audi, through his work at Toyota Motor Sales USA Inc., the vast majority of which was in roles of increasing responsibility within the Lexus division.

         

        Erwin Raphael had been overseeing the day-to-day operations and will remain as the COO of Genesis Motor America. He’ll report to Del Rosso and be responsible for the strategic direction and management of all Genesis operations in the United States, including sales and marketing.

        Recently Published
        2021 Ford Expedition STX front

        Ford Recalling 39K Full-Size SUVs Due to Potential Fire Issue

        Yesterday
        Mercedes Drive Pilot steering wheel controls

        Mercedes-Benz Abandons Its Entry-Level Ambitions

        Yesterday
        Catalytic converter theft

        Push is on to Make Stealing a Catalytic Converter a Federal Crime

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: