• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Get the Latest about New Cars, EVs and More with the Headlight News Podcast
  • Order Up! Tesla Opens Order Books for the Tesla Semi
  • Detroit Automakers Reinstating Mask Mandates as COVID Surges
  • BMW Offers Up Official “Spy Shots” of Plug-In XM SUV
  • Court-Appointed Monitor Sets Schedule for UAW Elections
  • The Rearview Mirror: The Car That Begat Automotive Safety Laws
  • Mercedes Issues “Do Not Drive” Recall for 292K Vehicles
  • Targeting Tesla, VW CEO Says EVs are More Profitable Than First Forecast
  • Toyota Cuts Profit Guidance as Costs Continue to Rise
  • Honda Adds a Sport Trim to Odyssey Line for New Model Year
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • First Drive: 2022 Mercedes-Benz C 300
    • First Impression: 2023 Nissan Z
    • A Week With: 2022 Lexus LC 500 Convertible
    • A Week With: 2022 Ram 2500 Power Wagon Crew Cab
    • First Drive: 2022 Ford F-150 Lightning
    • First Drive(s): 2022 GMC Sierra 1500 Denali Ultimate and AT4X
    • A Week With: 2022 BMW i4 M50
    • A Week With: 2022 Mazda CX-5
    • First Drive: 2023 Kia Sportage
    • First Drive: 2022 Jeep Grand Cherokee 4xe
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Honda Slashing Production of Accord, Civic as Passenger Car Sales Keep Tumbling

        Honda Slashing Production of Accord, Civic as Passenger Car Sales Keep Tumbling

        Automaker slows output rather than launching a price war.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        Aug. 05, 2019

        (This story has been corrected to note that Honda is trimming production of just two of the four models being built on the Marysville line.)

        Honda’s latest Accord suffered a 3/1% sales decline in July, with demand off 5.9% this year.

        Honda is slashing production of the Accord and Civic models at its flagship U.S. assembly plant in Marysville, Ohio, a move that reflects the continuing slide in American passenger car sales.

        The cutback comes as other manufacturers trim their own passenger car output, General Motors closing three of its North American assembly plants and dropping entirely a half-dozen models.

        Honda’s decision to drop one of the two shifts currently producing Accord in Marysville stands in contrast to what rival Toyota has done. That largest of the Japanese automakers has actually scored a 6% increase in sales of its own midsize sedan, the Toyota Camry, so far this year. But to do that, the carmaker has engaged in aggressive discounting.

        “Basically, we have been trying not to get caught up in a price-cutting race,” Seiji Kuraishi, Honda’s chief operating officer, told the r Street Journal.

        Four other models are produced on the Marysville line, including the Honda Civic and CR-V, and the Acura ILX and TLX. Only Accord and Civic will see production cuts as the line is slowed.

        The cuts, nonetheless, reflect the transformation of the U.S. automotive market. Once dominated by sedans, especially midsize models, light trucks – primarily SUVs and CUVs — now make up two-thirds of all new vehicle sales.

        By comparison, Toyota’s Camry has gained ground – but at the cost of aggressive price-cutting.

        (Honda Still Sees Opportunity to Grow Car Sales in a Light Truck Market)

        The Accord, which was long one of the country’s top-selling nameplates, has rapidly lost ground, despite strong reviews for the newest version of the sedan, launched for the 2018 model-year. Demand was off 3.1% in July and has tumbled 5.9% for the current calendar-year. In contrast, Honda’s long-popular CR-V crossover gained 2.5% in sales last month.

        Honda has been able to pick up some ground with its compact Civic line-up of coupes, hatchbacks  and sedans, but the overall weakness of its passenger car line-up has helped drive the brand as a whole 1% into negative territory for the first seven months of 2019.

        And that downturn has one of the key reasons why Honda reported global earnings during the April-June quarter of just 172.3 billion yen net profit, or $1.6 billion, down from 244.3 billion yen a year earlier. In sharp contract, Toyota reported earnings of 682.9 billion yen, or $6.4 billion, up from 657.3 billion yen a year earlier.

        (For more on Toyota and Honda earnings for Q2, Click Here.)

        Toyota has moved more rapidly than Honda to shift to a truck-heavy line-up. And it has been aggressive in building demand for its SUVs and CUVs. The RAV4 – a direct competitor to Honda’s CR-V – last year toppled the Camry as the top-selling Toyota. The RAV4 is now the fourth best-selling model in the U.S. market.

        The Honda CR-V has helped the company keep up with the shift away from sedans and toward SUVs.

        But Honda’s problems are far from unique. GM kicked off a firestorm last November when it announced to drop passenger car models like the Chevrolet Cruze and Impala, and close those three assembly plants. It last week also shut down a transmission plant in the Detroit suburb of Warren. Rival Ford is phasing out all U.S. passenger car models save for the long-lived and still popular Mustang. Toyota has hinted it may cut back some passenger car offerings, as well.

        Honda has hung on tight after dropping some sluggish-selling models earlier in the decade, but passenger cars continue to account for about 50% of its American sales. It is hoping to bring that share more into alignment with market demands, among other things launching the all-new Pilot SUV this year.

        But, for now, it will pull back on production of Accord and those other models in Marysville, the first Japanese-owned passenger car plant in the U.S. market.

        (Honda’s Acura set to launch of new sporty sub-brand with debut of Type S Concept. Click Here for more.)

        Recently Published
        Podcasts
        Headlight News Podcast Microphone

        Get the Latest about New Cars, EVs and More with the Headlight News Podcast

        Yesterday

        Order Up! Tesla Opens Order Books for the Tesla Semi

        Yesterday
        An employee in the body shop at Stellantis’ Detroit Assembly Complex – Mack plant inspects the body of a Jeep® Grand Cherokee L to ensure it is within specification before it goes to the paint shop. The Company invested $1.6 billion to repurpose two existing facilities and build a paint shop to create the first new assembly plant in Detroit in 30 years and bring 3,850 new jobs to the city.

        Detroit Automakers Reinstating Mask Mandates as COVID Surges

        Yesterday

        11 responses to “Honda Slashing Production of Accord, Civic as Passenger Car Sales Keep Tumbling”

        1. Charles says:
          August 6, 2019 at 5:45 pm

          I was the biggest fan of Honda but will not be returning to the Honda Arena until the Honda Accord Coupe returns to the scene

          Reply
          1. Timothy Zdrale says:
            August 7, 2019 at 10:55 am

            I am also a big fan of the Accord Coupe!

            Reply
          2. Patrick says:
            August 7, 2019 at 12:59 pm

            I hear ya. As they currently don’t offer a couple that would make sense. I recently traded in my 2010 Accord V6 for a KIA Soul GT 2020. More competitive pricing was one part, but the other part was the Accord is a huge car, which is not great when parking, plus with no kids the back seat was largely never used. Thought about a CRV or whatever the smaller version was but preferred the styling of the GT. Will probably go back to Honda one day. Awesome cars, just didn’t woo me enough this time around.

            Reply
        2. Aryeh Rosenthal says:
          August 6, 2019 at 11:10 pm

          Will the next generation Honda Odyssey be posted here?

          Reply
          1. Paul A. Eisenstein says:
            August 7, 2019 at 9:58 am

            When news about Odyssey comes up, we will, of course, post it.

            Paul E.

            Reply
        3. Paul Wilder says:
          August 7, 2019 at 7:21 am

          Cars are too expensive and cheaply made and that is why they aren’t being bought. Just like back in the 80’s. Insurance y higher to fix all the extra assessories that are put on them. Nice but expensive. Middle class don’t have that kind of money!!!

          Reply
          1. Dee says:
            August 7, 2019 at 11:05 am

            I presume that you are referring to cheaply made American cars, that constantly need repairs and sound and feel cheap when you drive them. I have owned Honda Accords for over 20 years and the only time they are in the shop is for routine maintenance. Civics feel the same to drive as a CRV and the Accord. Quality is the trademark of Honda so you will get it in the base Civic as well as the top of the line Acura. The same can’t be said for American cars at all. That’s why I will forever remain loyal to Honda because I am never dissatisfied with my vehicle, as I always was with my American cars.

            Reply
          2. Patrick says:
            August 7, 2019 at 1:01 pm

            The Accord can be had for under $30k. Not that expensive and younger a lot of car for the $$. That being said, I didn’t need that much car so I bounced this time.

            Reply
        4. RICKEY HALL says:
          August 7, 2019 at 3:58 pm

          Well, I seen that coming when they eliminated the V6 that they where not a good seller,I Already see the 2018 on used car lots.

          Reply
        5. Tom Hockman says:
          August 8, 2019 at 7:03 am

          I bought a 2018 Accord Hybrid and have been extremely happy with it. The Accord redesign is fantastic. It’s too bad so many buyers won’t give it a chance.

          Reply
        6. Oliver Bailey says:
          August 8, 2019 at 8:24 am

          I was a Honda customer for years. Then I purchased a 2013 CRV, new. From the beginning the car consumed a quart of oil every 850 miles and had a grinding noise for several seconds when it started, all of which the dealer said was “normal”. Then at 57,000 miles the computer turned on all error codes and the car would jerk between 15 and 20 MPH. I took it in and was told the computer reset all error codes, and the timing chain was put on at the factory was off by two teeth and the engine may need replacement. Five days later the car was fixed, and there was no engine damage at all. Last Friday the engine blew two blocks from home. No sound, warning, and it didn’t sieze. It sounds like the camshaft broke, the starter does turn over.
          Monday i went back and bought a Camry. My wife had Camry’s and its a familiar, comfortable, and secure feeling behind the wheel of a Toyota once again.
          Honda’s are overpriced and undervalued due to poor quality and poor testing. The Honda dealer told me that the computer was adjusting the timing until the normal wear on the timing chain combined with the improperly set timing gear could no l be longer compensate. You can’t fix mechanical errors with software. The CRV is going on the web being sold as-is with a blown engine. No more Hondas, I can see why they are cutting production. They need to relearn the value of quality, honesty, andcustomers.

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: