Audi is experimenting with new wrinkles to its novel subscription plan in its test market in Dallas-Fort Worth.
The German automaker unveiled a new pricing tier for its monthly vehicle subscription service called the Core Collection, which will become available exclusively in the Dallas-Fort Worth area.
Subscribers to Audi select Core Collection will receive access to the Audi A4 and S3 sedans, Audi Q5 SUV, and Audi TT Coupe for $995 per month, plus two rental days per month at no additional cost of the Silvercar by Audi service now in place at 26 major U.S. airport and city locations.
“Audi continues its promise of creating a suite of mobility products and services that offer increasing access and flexibility to our Audi customers,” said Matt Carpenter, chief financial officer, Audi of America.
(Second generation Audi Q3 grow larger, more sophisticated. Click Here for the story.)
“Building off of the early success of the Audi select product, the introduction of the Core Collection now offers our Dallas-Fort Worth customers even more options to consider,” he said.
All Audi select subscriptions include two vehicle swaps per month via a concierge pick up and delivery service or dealership delivery option. Insurance, maintenance, roadside assistance, taxes and unlimited mileage are also included.
New Audi select members also can take advantage of a special introductory offer of 50% off the first month’s payment, with a three-month commitment to the service. The service is currently being delivered in partnership with Dallas-area dealers.
(Click Here for our review of the 2019 Audi A6.)
Subscriptions have been billed as a way to appeal to younger buyers by offering one inclusive price that covers wear, maintenance and insurance as well as mileage and depreciation and offering additional services such as access to other vehicles from the manufacturer’s product portfolios.
The offering of subscriptions to consumers, however, is still in its very early stages as manufacturers offer pilot programs in select markets.
(Audi showing revamped TT RS in New York. Click Here for the story.)
Anders Gustafsson, president and chief executive officer, Volvo Cars USA, also said during the annual AutoForum that precedes the annual New York International Auto Show that subscription services also offer a way to get around the antipathy of younger buyers toward the traditional car-buying experience.
