• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: Tailfins Take Flight
  • TikTok Reveals the Hottest EVs in the Industry
  • Millions of Older Hyundai, Kia Owners May Face Trouble Getting Car Insurance
  • Bugatti Chiron Profilée Sets New Auction Sales Record
  • Another Delay for VinFast Customers
  • Ford Making Return to Formula One for 2026 Season
  • Ford CEO Farley “Frustrated” by $2 Billion Loss for 2022
  • Hyundai Ioniq 6 Achieves EPA-Estimated 361-Mile Range
  • Nissan’s Virtual EV Convertible, the Max-Out Reappears in Sheet Metal Form
  • Honda Launching Hydrogen-Powered CR-V in 2024
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Lexus GX 460 Black Line
    • A Week With: 2023 BMW X1 xDrive28i
    • A Week With: 2023 Kia Niro EV
    • A Week With: 2023 Hyundai Palisade Calligraphy
    • A Week With: 2023 Ford F-150 Raptor R 4x4 Super Crew
    • A Week With: 2023 Genesis Electrified G80 AWD
    • A Week With: 2023 Land Rover Defender 110 V-8
    • First Drive: 2023 Honda Pilot TrailSport
    • A Week With: 2023 Jaguar F-Type R Coupe
    • A Week With: 2023 GMC Yukon Denali Ultimate
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Peugeot Will Be the Brand of Choice for PSA’s Reborn U.S. Dealer Network

        Peugeot Will Be the Brand of Choice for PSA’s Reborn U.S. Dealer Network

        “This is not about speed,” says North American CEO. Re-launch could take until 2026.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        Feb. 26, 2019
        PSA's North American CEO Larry Dominque said the company will be very deliberate in its return the U.S.

        The Peugeot brand is making its return to the U.S. and Canadian markets, parent Groupe PSA announced Tuesday, but the relaunch of its dealer network could take until 2026 to put in place.

        The news comes 28 years after Peugeot pulled out of the U.S., a victim of rapidly declining sales. Rebuilding a market could prove challenging for the Paris-based carmaker, industry analysts warn, pointing to the troubles Fiat has faced since returning to the States after a two-decade absence.

        Business News!

        “The good news for us is PSA is not dependent on me to sell a single car,” Groupe PSA North America CEO Larry Dominique said in an interview on Tuesday. “The idea is to build the brand the right way.”

        And that could find PSA taking a very different approach to setting up a retail network. During a previous interview, Dominique told TheDetroitBureau.com that he I looking at both traditional and non-traditional automotive marketing. That includes such as outliers as Tesla which has ruled out the standard approach of relying on franchised dealers. Instead, it is only opening company-owned stores, even if that means it cannot operate in some states with strong franchise regulations.

        (Toyota, PSA extend partnership in European market. Click Here for the story.)

        While new Peugeot models, such as this 3008 crossover, would work for North America, PSA wanted to develop unique U.S. products.

        Dominique has also expressed interest in online retailing, though current franchise laws also make that difficult for automakers to turn to.

        What is clear is that the rebirth of Peugeot will come as part of what Dominique described as a “multi-step return to the market.” And it will all but certainly involve new mobility services operations.

        The French carmaker first signaled plans to return to the U.S. in April 2016, announcing that it would undertake a decade-long effort to begin with a push into such areas as car- and ride-sharing. At the time, it said it could take several more years to determine which of the various group car brands would then be re-launched in North America.

        “This is not about speed. It’s about getting things right,” Dominique said during the Tuesday interview.

        Several mobility service ventures are already in operation, including the Free2Move Carsharing service launched in Washington, D.C. late last year. The goal is to roll that out in major cities across the U.S. and Canada during the next few years.

        (Click Here for more about PSA making Opel profitable a year after buying it from GM.)

        Free2Move gives PSA an opportunity to start building a base in the U.S. before launching sales.

        For the time being Free2Go is offering two Chevrolet products, the Chevrolet Equinox SUV and Chevy Cruze sedan, but the goal is to add Peugeot products over the next few years. That is likely to happen even before PSA re-launches its retail sales network, Dominique previously told CNBC, and would serve as a way to gauge consumer reaction to its products.

        PSA also is rolling out an aggregator service that will allow users of its Free2Move smartphone app to schedule multi-modal travel – everything from bicycle rentals to train tickets and car-sharing. And the group now operates parking service at airports in Los Angeles and other cities allowing customers to rent out their own vehicles while traveling, something known as a peer-to-peer car-sharing service.

        Those operations aim to take advantage of what many analysts see as a dramatic shift in personal transportation likely to take place over the coming decade. The Boston Consulting Group, for one, has forecast that nearly a third of the miles Americans travel by road in 2030 will take place in autonomous, electrified ride-sharing vehicles.

        While Dominique wouldn’t say precisely what approach PSA will take, it has already begun adding electrified models to its European fleet, and they are expected to play a significant role in the Peugeot brand’s North American revival.

        Getting things right will be critical in a market that is “not going to grow a lot” in the next decade, said Michelle Krebs, executive automotive analyst with Cox Automotive. Peugeot’s return will be “no cakewalk,” she added.

        (PSA lays out three-stage plan for return to the United States. Click Here for the story.)

        She and other analysts point to the troubles faced by another European brand that quit the North American market during the auto sales downturn of the early 1990s. Bringing back Fiat to the U.S. was an essential part of the plan that created Fiat Chrysler Automobiles earlier in this decade. But the Italian brand has largely failed to gain traction and many observers are questioning whether FCA will wind up pulling Fiat out of the U.S. yet again if it can’t reverse its sales tailspin over the next year or two.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: Tailfins Take Flight

        Yesterday
        2021 Porsche Taycan - charging

        TikTok Reveals the Hottest EVs in the Industry

        Feb. 03, 2023
        2018 Hyundai Sonata front

        Millions of Older Hyundai, Kia Owners May Face Trouble Getting Car Insurance

        Feb. 03, 2023

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: