It’s an increasingly “mobile” world and General Motors is looking to make it a little easier through a partnership with Shell called “Pay and Save” allowing users to pay for and get discounts on gas using an imbedded app in the infotainment system.
Using the GM’s Marketplace app, users can now locate the nearest Shell station and pay for gas without having to get more than a foot away from their vehicle and without swiping a credit card or using a smart phone to complete the transaction.
To use this feature, users will press the Shell icon within Marketplace and select their preferred station location. After a few taps on the in-vehicle touchscreen, a code will be generated that allows the user to activate a desired pump and start fueling. Payment is then automatically charged to the payment method on file, with Fuel Rewards savings applied.
Marketplace is the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services, GM notes. The service permits users to order food, make dinner reservations, find parking or hotels and locate and, of course, pay for fuel at participating Shell-branded stations.
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“We introduced Marketplace to deliver value, productivity and convenience to our customers,” said Rick Ruskin, senior manager, Online Commerce, Chevrolet. “Bringing the Shell Pay & Save functionality right on the touchscreen of our vehicles is the latest advancement of this platform, allowing drivers to simply access Fuel Rewards® and pay for gas while inside their car.”
This isn’t Shell’s first go-round with this type of payment feature. The company also has a tie-up with Jaguar that debuted in the UK and parts of the U.S. in February 2017. Jag owners can use the luxury brand’s InControl infotainment system to pay for gas.
However, using the Jaguar system you’ll also need an Apple Pay, Android Pay or PayPal account and a phone with the Shell app on it to complete a transaction. GM officials point out that its system requires none of that as the link to the pump is made using the in-car 4G LTE wireless connection — a first in the industry.
(Click Here for more about GM Marketplace.)
As part of the launch of in-dash fuel payment, customers driving eligible Chevrolet, Buick, GMC and Cadillac vehicles can earn a one-time discount of 25 cents per gallon in Fuel Rewards savings, up to 20 gallons, on their next single fueling transaction after they sign up and use Shell Pay & Save within Marketplace and make a purchase of at least five gallons.
Plus, these customers can earn an extra 5 cents per gallon in Fuel Rewards savings, up to 20 gallons, after each fuel purchase of at least five gallons on every fill-up through Dec. 31, 2018. Additionally, there is no charge for using the system.
“We are very excited to be able to announce that this technology is now live at Shell branded locations across the United States,” said Sydney Kimball, vice president, Fuel Sales and Marketing Americas for Shell Oil Products U.S. “What an incredible opportunity this is, and we couldn’t be more thrilled to bring this to our customers.”
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Shell and GM have worked with several companies to develop and roll-out this innovative technology and customer experience including Excentus, Xevo, Chase, Buy It Mobility (BIM) and Shell’s payment platform provider, P97. This nationwide rollout to customers at participating Shell-branded stations comes following a successful pilot in select U.S. markets earlier this year.