• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Push is on to Make Stealing a Catalytic Converter a Federal Crime
  • Toyota Marks 25th Anniversary of Sienna Minivan
  • Honda Offers Early Look at Prologue EV
  • Argo AI Adding Two New Testing Markets
  • Hyundai, Kia, Honda, Jeep and Nissan Fare Badly in Latest Crash Tests
  • Finally! Lexus RX to Get a Complete Makeover
  • Inflation Affecting Summer Vacation Plans
  • 2023 BMW 3 Series Gets Updated Exterior, More Tech, Mild Hybrid Drivetrain
  • U.S. Traffic Fatalities 42K in 2021 — Highest Since 2005
  • Ford Wants EVs to be Mandatory by 2035 — in Europe
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • First Drive: 2023 Genesis GV60
    • First Drive: 2022 Mercedes-Benz C 300
    • First Impression: 2023 Nissan Z
    • A Week With: 2022 Lexus LC 500 Convertible
    • A Week With: 2022 Ram 2500 Power Wagon Crew Cab
    • First Drive: 2022 Ford F-150 Lightning
    • First Drive(s): 2022 GMC Sierra 1500 Denali Ultimate and AT4X
    • A Week With: 2022 BMW i4 M50
    • A Week With: 2022 Mazda CX-5
    • First Drive: 2023 Kia Sportage
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automakers > Lincoln Adds More Star Power to its Ads with Serena Williams

        Lincoln Adds More Star Power to its Ads with Serena Williams

        Tennis star talks about role Navigator played in her life.

        Michael Strong
        Michael Strong , Managing Editor
        Feb. 15, 2018
        Tennis great Serena Williams is promoting the new Lincoln Navigator.

        All right, all right, all right. It’s time for a new Lincoln spokesperson and new mom Serena Williams — already once a Navigator owner — is stepping into the role.

        Lincoln has pinned a lengthy ad campaign on actor Matthew McConaughey and now expands its celebrity spokesperson stable to include Williams, who has won 23 Grand Slam tennis titles, to promote the newly redesigned Navigator.

        News Now!

        “Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she’s philanthropic – she has all these competing demands on her time,” said John Emmert, group marketing manager, The Lincoln Motor Co.

        “We know that time is our Navigator client’s ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace.”

        (Lincoln double-digit sales increase led by China. Click Herefor the story.)

        Matthew McConaughey is behind the wheel of the new Lincoln Navigator in the brand's latest commercial.

        The new spots feature Williams discussing her “first major purchase,” which was a blinged out Lincoln Navigator. Williams describes the vehicle and how she used it to drive she and her sister, Venus, to practice daily.

        Venus, who’s won eight Grand Slam titles, encouraged her sister to give the new SUV a name. Serena dubbed her new ride “Ginger.” She also discusses how the Navigator fits into her life now.

        “I’ve always had a connection to the Navigator brand,” said Williams. “When I bought my first car, Ginger, it was my big step-up. I had a real luxury car now, it looked great and I felt safe.

        (Click Here for details about Matthew McConaughey hyping the new Navigator.)

        “When the opportunity came to work with the Lincoln Navigator today, I was really excited because it brought me back to all of those moments I had in my first vehicle. For me, partnering with a brand like Navigator comes from a genuine place.”

        She drove her first Lincoln Navigator for eight years, then passed it along to her niece. Today, the Navigator helps Williams’ balance a multitude of aspects in her life.

        “Now that I have become a mom I am in my car a lot more so my Navigator is like my new home. I take business calls from it, I prepare for my day, and it’s kind of like Olympia’s room – she takes naps, she wakes up, and she’s comfortable in it. For me, that’s what’s most important. I want what makes me feel most comfortable and what I feel most confident in driving. The Navigator checks all of those boxes.”

        (Lincoln upgrades and refreshes MKC for 2019. For the story, Click Here.)

        Prior adding Williams, Lincoln’s ads featured a series of commercials featuring the Texas-born McConaughey. The ads initially drew a lot of attention for their quirky nature, including being parodied on Saturday Night Live. However, they’re notoriety has helped boost the luxury brand’s sales in recent years.

        Recently Published
        Catalytic converter theft

        Push is on to Make Stealing a Catalytic Converter a Federal Crime

        Today
        2023 Toyota Sienna 25th Anniversary badge

        Toyota Marks 25th Anniversary of Sienna Minivan

        Today
        Honda Prologue teaser sketch

        Honda Offers Early Look at Prologue EV

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2022
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: