• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: The Car That Started a ’70s Car Design Craze
  • Inflation Reduction Act Paying Off as Battery Makers Invest Billions in U.S. Factories
  • Back in Production, Ford Again Raises Pricing for F-150 Lightning.
  • First Look: 2024 Hyundai Sonata
  • Despite Two Decades of Warnings, Distracted Driving Remains a Major Problem
  • Treasury Dept Ruling Expected to Cut EV Tax Credits
  • Sen. Manchin Threatening to Sue Over New EV Battery Rules
  • Ford Bolsters EV Supply Chain with $4.5B Nickel Processing Plant
  • Unified UAW Talks Tough Before Contract Talks with Detroit Three
  • Faraday Future May Have One: Production Begins
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Nissan Rogue Platinum AWD
    • A Week With: 2023 Kia Soul GT-Line
    • A Week With: 2023 Ford Maverick Tremor
    • A Week With: 2023 Volkswagen ID.4 AWD Pro S
    • A Week With: 2023 Infiniti QX80
    • A Week With: 2023 Genesis GV80 Prestige 3.5 Turbo
    • First Drive: 2024 Dodge Hornet R/T
    • First Drive: 2023 Dodge Hornet GT
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Auto Shows > Ford CEO Hackett Pushes Maker’s Vision of Future at CES

        Ford CEO Hackett Pushes Maker’s Vision of Future at CES

        Maker using technology to improve human interaction.

        Michael Strong
        Michael Strong , Managing Editor
        Jan. 10, 2018
        Ford CEO Jim Hackett describes the Transportation Mobility Cloud during his keynote address at CES 2018.

        Ford has been attempting to fashion a spot atop the “mobility” mountain through acquisitions and innovation; however, the entire plan hasn’t been revealed — until now.

        Ford CEO Paul Hackett attempted to lay out the vision of the company’s Transportation Mobility Cloud during the keynote of CES 2018 in Las Vegas with mixed results.

        Market Trends!

        If one looks at the investor community, message not received as the automaker’s stock dropped slightly overnight. However, there are some industry observers who seemed to understand what he was talking about, although they are less excited about it than Hackett is.

        “We’re just beginning to understand what the tech will allow. … I need you to be excited to work with us,” he said.

        (New F-150 diesel plans to crack the 30 mpg barrier. Click Here for the story.)

        Hackett’s move to implore listeners for support for this idea is implicit because unlike an autonomous vehicle or long-range electric vehicle – neither of which is Ford at the forefront of developing at an industry-leading level – the automaker is looking developing the environment those vehicles thrive in.

        Jim Hackett, president and CEO, Ford Motor Co., with Dr. Michael Sandel, Harvard ethicist, at the 2018 CES.

        “That is why Ford is taking a user-centered, systems-level design approach to mobility,” Hackett said. “We need to step back and look broadly at how the overall transportation operating system can help us all lead better, more productive lives. It is not good enough to just implement this new technology without first fully understanding how it is going to make people’s lives better. We need to get this new design right.

        “How do we do that? We have begun by collaborating with cities, civic organizations, urban planners, technologists and designers around the world to develop new ways of moving people and goods.

        “The challenge is enormous. We are talking about orchestrating the entire transportation network that is already woven into the fabric of our urban environments and civic life. But it is a task we must undertake because the old system is failing.”

        In short, he’s talking about creating the “City of Tomorrow” instead of creating it on the fly as much of the current civic infrastructure has been developed.

        He’s talking about a land of no traffic jams, efficient flows of goods and services and where people have time to reconnect on a personal level that is more than a wave as kids get dropped off at practice and soccer mom zooms off on her next errand.

        “Now is our opportunity to reclaim the streets for living — to take major leaps in the direction of building a true City of Tomorrow and re-imagine how our streets and cities function much more efficiently,” Hackett said.

        (Click Here for more about Hackett taking on harassment at Ford’s plants in Chicago.)

        All of this pie-in-the-sky idea is great on the surface, but Hackett was long on vision and short on specifics, according to some.

        “Ford’s vision for the smart city is an interesting premise, but at this point it’s not much more than that,” Edmunds Analyst Jessica Caldwell told the Detroit News after the presentation. “It’s admirable that Ford is taking a philosophical approach and is looking at how connected vehicles can change society for the better — however, this future is a long way off. In the meantime, Ford has an opportunity to better articulate how they’re going to improve the lives of car shoppers today.”

        However, Ford is not as far away as some may believe. Marcy Klevorn, Ford’s president of smart mobility, said a version of the Transportation Mobility Cloud is already in use by the automaker, managing its Chariot shuttle fleets in San Francisco and New York.

        The company has also opened up all of this technology to app developers and other automakers in the hopes of expediting its development — and a plan to monetize it later. Klevorn said using a networked city could open up new avenues for businesses to grow.

        However, ensuring the system is robust and functions flawlessly is where Ford comes in, along with tech partners, such as Qualcomm. They could develop a system for a city or region and then charge fees for gaining access to it.

        (To see more about Hackett’s insistence on ‘no dumb cars’ in the future, Click Here.)

        It sounds great, but investors determined they weren’t impressed: Ford’s stock fell 0.4% while the Dow was up slightly. Not a resounding rebuke of the idea, but it definitely means that Hackett and senior Ford executives have more work to do to generate widespread support for the concept.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: The Car That Started a ’70s Car Design Craze

        Yesterday
        Ultium Battery Pack

        Inflation Reduction Act Paying Off as Battery Makers Invest Billions in U.S. Factories

        March 31, 2023
        2022 Ford F-150 Lightning - muddy on trail

        Back in Production, Ford Again Raises Pricing for F-150 Lightning.

        March 31, 2023

        One response to “Ford CEO Hackett Pushes Maker’s Vision of Future at CES”

        1. Carlos says:
          January 10, 2018 at 4:28 pm

          Vaporware.

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: