• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Porsche Cars North America Gets a New CEO
  • Canadian Union Approves New Contract with Ford
  • The Rearview Mirror: Birth of a Legendary Design
  • UAW Ups Pressure, Expands Strikes to Parts Depots
  • Ineos Begins Grenadier Production for North America
  • VinFast Focuses on Europe to Beat Chinese Rivals to Market
  • Honda Establishes Global Motorsports Organization
  • Bugatti Rimac Signs U.S. Distribution Pact with VW
  • Tentative Settlement Ends Ford Strike Threat in Canada
  • NHTSA Revives Ford Focus Recall Investigation
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2024 Mazda CX-90 Turbo S Premium Plus
    • A Week With: 2024 Mercedes-AMG EQE SUV
    • A Week With: The 2024 BMW i7 xDrive60
    • A Week With: 2024 Alfa Romeo Tonale Veloce AWD
    • A Week With: 2023 Toyota Camry XSE Hybrid
    • A Week With: 2024 Subaru Impreza RS
    • A Week With: 2023 Chevrolet Colorado ZR2 Desert Boss
    • First Drive: 2024 Polestar 2
    • A Week With: 2024 Mercedes-Benz GLE 450 4Matic
    • A Week With: 2023 Mazda CX-50 Turbo
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > All Booked Up – Cadillac Expands Subscription Service

        All Booked Up – Cadillac Expands Subscription Service

        Luxury brand introducing Bok to LA, Dallas shoppers.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        Nov. 13, 2017
        Want a different Cadillac? Book by Cadillac participants can use an app and have a different model to their home or office.

        It’s become conventional wisdom that the automobile will go through more changes during the next five years than it has the last 50. That goes for the car-buying process, as well.

        Millions of Americans are already leasing, rather than buying, and others are opting for “nearly new” certified pre-owned rather than new vehicles. Still more may opt for more radical solutions, including new subscription services like the one Cadillac introduced earlier this year.

        Subscribe Now!

        Dubbed “Book by Cadillac,” it allows a customer to choose from a menu of different models, switching from products like the XT5 sport-utility vehicle to the big XT6 sedan as often as 18 times a year. The subscription model was launched in New York and is now rolling out in two other major U.S. markets, Los Angeles and Dallas.

        “Since Book by Cadillac was first introduced, we’ve seen widespread enthusiasm and demand from consumers who are seeking ways to complement traditional methods of buying or leasing a vehicle,” said Melody Lee, the project’s global director. “Introducing the service in Los Angeles and Dallas is a natural evolution of the program.”

        (Are you ready to “subscribe” rather than lease? To see the story, Click Here.)

        Book by Cadillac allows you to drive an Escalade one month and then select a different vehicle in the line-up the next.

        Automakers are betting that motorists want alternatives to the conventional retail experience, and technology like the smartphone has made it even easier to offer new shopping options. Leasing has become particularly popular among luxury buyers looking to stretch their dollars. But for those with a bigger budget, the subscription model is showing promise.

        In Cadillac’s case, a customer pays a flat monthly rate of $1,800, along with a $500 one-time initiation fee. The service is open-ended, unlike a traditional automobile contract.

        For the money, a buyer can switch in and out of a wide range of Caddy models, including the XT5 and Escalade SUVs, the big CT6 sedan and its plug-in variant, as well as the high-performance ATS-V and CTS-V models. All Book products come in premium trim and Caddy also is promoting the fact that the CT6 will feature its new hands-free Super Cruise technology.

        A buyer will simply use a special Book app and a new vehicle will be delivered to their home, office or any other location.

        Cadillac launched the Book service in New York last January, suggesting that it would expand the subscription program to other regions if it was well-received in the Big Apple. It’s now plugging into LA and Dallas, two major luxury markets. The latest announcement suggests further growth is in the works.

        (Click Here for more about the Porsche Passport program.)

        Caddy isn’t the only automaker experimenting with a subscription program, however. For Porsche fans who can’t decide between the classic 911 sports car, the Panamera sedan or the big Cayenne SUV. No problem there, either, at least if you’re living in Atlanta, where the German automaker has set up the pilot Porsche Passport program. For as much as $3,000 a month, customers can switch between as many as 22 different Porsche models pretty much whenever they want simply by using a smartphone app.

        Volvo is going with a subscription approach for the new XC60 model. But while it offers a flat monthly rate that includes insurance, taxes and title, there’s no ability to swap models. It does, however, let a shopper upgrade to a new Volvo model at a later date.

        While state franchise laws generally require dealers to be involved in new vehicle sales, manufacturers – as well as third-party vendors – are looking at still other retail alternatives, including online sales. Hyundai has launched a new guarantee program that even allows buyers to return a vehicle they don’t like after three days.

        (To see more about “Care by Volvo, Click Here.)

        But perhaps the biggest change could become apparent in the coming decade. Many analysts are betting that with the arrival of fully driverless vehicles the cost of using a ride-share service will drop so sharply that millions of Americans may abandon car ownership entirely.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        Unifor auto talks team 2023

        Canadian Union Approves New Contract with Ford

        Today

        The Rearview Mirror: Birth of a Legendary Design

        Sept. 23, 2023
        Fain in camo two 9-22-23

        UAW Ups Pressure, Expands Strikes to Parts Depots

        Sept. 22, 2023

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: