• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The End of an Era for Rolls-Royce
  • South Carolina Provides $1.29 Billion Incentive for new Scout Factory
  • Hyundai and Kia Criticized about Stolen Car Problems by Attorneys General
  • Dodge Rolls Out Final “Last Call” Model: a 1,025-Hp Challenger SRT Demon 170
  • Acura’s New Integra Type S Launching with 320 Hp
  • First Look: Ferrari Roma Spider
  • What do Americans Think of EV Ownership Today?
  • Challenger Fain Edges Closer to UAW Presidency
  • Week Ahead: All About the Cars — Except for the UAW Part
  • The Rearview Mirror: Birth of a Sports Car Legend
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    • A Week With: 2023 Jeep Compass Limited
    • A Week With: 2023 Cadillac Escalade V-Series
    • A Week With: 2023 Volvo XC40 AWD Ultimate
    • First Drive: 2024 Subaru Crosstrek
    • First Drive: 2023 Lexus RZ 450e
    • A Week With: 2023 Toyota GR Supra 3.0 Manual
    • First Impression: 2024 Volkswagen ID.Buzz
    • A Week With: 2023 Chevrolet Blazer RS AWD
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Genesis Amps Up its Game With New 3-Series Fighter

        Genesis Amps Up its Game With New 3-Series Fighter

        But Korean luxury brand still short in the SUV department.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        Sept. 19, 2017
        Genesis steps things up by taking a shot at the vaunted BMW 3-Series with the new G70.

        It’s already shown it can compete in the upper reaches of the luxury market, but now the upstart Genesis brand is taking aim at one of the most formidable competitors of them all: the BMW 3-Series.

        Despite the kudos earned by the big Genesis G90 and mid-range G80 models, the brand’s new compact luxury sedan will have to do more than just load up on wood, leather and other lavish touches. It will have to demonstrate that Genesis – and parent Hyundai Motor Co. – finally understand what performance driving is all about.

        Product News!

        “G70 is the latest demonstration of our dedication to delivering innovative, customer-oriented vehicles,” said Woong-Chul Yang, vice chairman of the Hyundai Motor Group’s R&D Division, as the new model was unveiled in Seoul. “We will continue to focus our R&D efforts on the development and expansion of the Genesis brand.”

        With the addition of the G70, Genesis now covers the three key sedan segments in the classic luxury market, but that still leaves some glaring omissions in its line-up. Most notably, there remains no Genesis SUV, brand boss Manfred Fitzgerald telling TheDetroitBureau.com we won’t see one for “about two years.”

        Hyundai's luxury unit is going after the big dog of entry-level luxury: the BMW 3 Series.

        (New Genesis G90 tops vehicle satisfaction awards. For the story, Click Here.)

        While Fitzgerald and other Genesis officials admit they’d love to have a ute in the line-up, they’re nonetheless pleased with the way the rollout of the brand has been going. The Korean luxury brand launched with the G90, a complete makeover of the old Hyundai Equus, quickly followed by the G80, an update of the Hyundai Genesis.

        The initial reaction has been solid, especially among early adopters who have raved about their vehicles. Genesis ranked second in the most recent J.D. Power Initial Quality Survey, behind only mainstream sibling brand Kia. It also nabbed second place in Power’s APEAL study, handily besting more established luxury brands like Mercedes-Benz, Audi, Lexus and, yes, BMW.

        But the real test could be in the making, as the G70 rolls into showrooms.

        The new Genesis G70 comes with three engine offerings, including a diesel option.

        Perhaps no product will more clearly test whether Genesis has been able to address some of the key issues that have long hampered parent Hyundai: notably steering and suspension. Company officials insist they have closely benchmarked BMW – and they’ve had help from Albert Biermann, parent Hyundai’s new direct of high-performance development. He spent 30 years with BMW, most recently running its vaunted M division.

        On high-line versions of the new G70 Genesis will offer a variety of sporty features one would expect from the Bavarians, including a Sport Mode that tightens up such vehicle dynamics as suspension, steering, transmission shifts and throttle response. High-trim versions of the G70 also will feature active sound management designed to give it a more throaty roar under hard acceleration.

        For the Korean market, the G70 Sport will be powered by a 3.3-liter turbocharged six-cylinder package making 365 horsepower and capable of launching from 0 to 100 kmh (0 to 62.5 mph) in 4.7 seconds – quick, though clearly not up to the M3’s level. Top speed is 270 kmh, or 168 mph.

        The base G70 will feature a 2.0-liter turbo-four making 249 hp – 252 with the sport package. There’ll also be a 2.2-liter diesel making 197 hp.

        The G70 will also feature such performance-oriented niceties as a mechanical limited-slip differential, dynamic torque vectoring and Launch Control.

        (Click Here to see Genesis hinting at the hybrid sport-ute in its future.)

        The G70 will also feature such performance-oriented niceties as a mechanical limited-slip differential, dynamic torque vectoring and Launch Control. Rear-biased all-wheel-drive with variable torque split will also be available, the car otherwise driven by the rear wheels.

        The overall theme of the new G70 was “athletic elegance,” a theme underscored by the severe rake of the windshield, the slit-like design of the headlamps, the hockey stick crease of the air curtain vents behind the front wheels, and the way a spoiler has been built into the rear deck – a touch that seems clearly influenced by BMW design.

        Like the G90 and G80 models before it, the G70 will have to cope with plenty of skeptics. And few models have such devoted fans as the BMW 3-Series.

        But the Hyundai spin-off has so far delivered a serious shocks to its normally complacent competition. More than a few executives from Japan and Germany have told TheDetroitBureau.com they’re taking the newcomer quite seriously.

        The interior of the Genesis G70 features the expected slew of technological niceties.

        Nonetheless, the arrival of the new Genesis G70 comes at a time when other luxury players are shifting their focus away from the sedan segment, and for good reason. In the U.S., light trucks overall now account for almost two-thirds of new vehicle sales. And utes are gaining traction everywhere from Berlin to Beijing.

        Genesis offered a hint of what it’s working on at the New York Auto Show last April in the form of the GV80 concept. How close it will be to the production model due out in 2019 is unclear, though the show car is believed to give a good hint at the direction the new luxury brand will take.

        (Genesis G90 a finalist for North American Car of the Year. To see who won, Click Here.)

        Until then, Genesis will have to make due with a three-sedan line-up. If the G70 can prove itself a serious competitor to the 3-Series, as well as the Audi A4 and Mercedes C-Class, it should give potential ute buyers reason to wait to see what Genesis comes up with next.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        2023 Rolls-Royce Black Badge Wraith Black Arrow nose REL

        The End of an Era for Rolls-Royce

        Yesterday
        Scout in neon on grille

        South Carolina Provides $1.29 Billion Incentive for new Scout Factory

        Yesterday
        2018 Hyundai Sonata front

        Hyundai and Kia Criticized about Stolen Car Problems by Attorneys General

        Yesterday

        One response to “Genesis Amps Up its Game With New 3-Series Fighter”

        1. Jim says:
          September 19, 2017 at 10:31 am

          Is this the 27th 3 Series fighter?

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: