• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: "A Path Filled With Hardships"
  • Q&A: Volvo CEO Jim Rowan Talks Hitting Targets, Future Vehicles
  • FIA’s Formula E is Changing the Way We Look at Racing
  • Lexus Lifts the Covers Off New, Three-Row TX SUV
  • First Look: 2024 Lexus GX
  • GM Investing $500M in Texas Plant for Gas-Powered SUVs
  • New Battery Chemistry Promises Increased Range, Cell Life
  • Labor Unrest at West Coast Ports Threatens U.S. Automakers
  • Used Car Wholesale Prices Decline; Retail Prices Don't
  • Pandemic Accelerated Auto Dealers’ Shift to Digital-Oriented Sales Process
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2024 Chevrolet Trax Activ
    • A Week With: 2024 GMC Sierra 2500 Denali Ultimate
    • A Week With: 2023 Volkswagen Golf GTI 2.0 SE
    • A Week With: 2023 Kia Niro SX Touring
    • A Week With: 2023 Alfa Romeo Stelvio Estrema Q4
    • A Week With: 2023 Lexus NX 350h Luxury
    • A Week With: 2023 Volkswagen Tiguan SEL R-Line
    • First Drive: 2024 Toyota Grand Highlander
    • A Week With: 2023 Ford Mustang Mach-E Premium RWD
    • A Week With: 2023 Electrified GV70 AWD Prestige
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Genesis Hints at Future with Hydrogen-Hybrid GV80 SUV

        Genesis Hints at Future with Hydrogen-Hybrid GV80 SUV

        Is this powertrain part of its future?

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        April 12, 2017
        The Genesis GV80 Concept made its Tuesday debut at the NY Auto Show.

        The challenge for a new automotive brand is to try to decide what you stand for and then get that message out to the public. In the case of Genesis, the new luxury marque does have the benefit of having a deep-pocket parent with plenty of design and engineering talent.

        And that all comes together in the form of the GV80 Concept vehicle which made its debut at the New York International Auto Show Wednesday afternoon. While it’s being billed as nothing more than a show car, officials with the luxury arm of Hyundai Motor Co. said key design elements – as well as some of the GV80’s technology – will make it into production.

        What a Conceptt!

        The marque’s first crossover-utility vehicle, liberally borrowing from the concept, will roll into Genesis showrooms “in about two years,” said brand boss Manfred Fitzgerald. And the GV80’s distinctive, quad-slit headlamps “will become a signature for the Genesis brand,” carrying over to all future models.

        (Live from New York…it’s the New York Auto Show. Click Here for complete coverage.)

        Originally used as the name of two upscale models of the Hyundai brand, Genesis split off into its own division in late 2015 and currently markets just two models, the G80, formerly the Genesis sedan, and the G90, the old Hyundai Equus.

        The GV80's distinctive headlamps will soon become a Genesis design signature.

        Unfortunately, the market has shifted on Genesis, buyers by the millions moving from passenger cars to light trucks, so analysts say the brand needs to add SUVs as soon as possible. For his part, Fitzgerald downplayed the urgency, insisting “volume is not what we’re going after right now. It’s about establishing a new brand identity.”

        That said, Genesis is working hard to get not just one but two utes into its line-up with all due haste, the second set to follow the first SUV “pretty soon after.”

        Future utility vehicles, Fitzgerald also noted, will carry model designations beginning with “GV,” as in “Genesis utility Vehicle.”

        One of the most unusual details of the GV80 is the concept’s “Plug-In” fuel-cell/hybrid powertrain. Engineers envisioned a system that would rely on an electric driveline but, when its batteries would run down, it would switch on a hydrogen fuel-cell stack to generate more electricity. A stack combines hydrogen with oxygen from the air to produce water vapor and electric current.

        It’s an unusual twist on the range-extender concept used by such vehicles as the BMW i3 REX and Chevrolet Volt. When their batteries run down they fire up small internal combustion engines that provide power to their electric motors.

        Genesis will bring out its 1st SUV in two years, quickly followed by a second ute.

        (Genesis G90 a finalist for North American Car of the Year. To see who won, Click Here.)

        The plus side of using hydrogen is that it is emissions free. The downside, Fitzgerald acknowledged, is a lack of a hydrogen fueling infrastructure.

        So, while parent Hyundai does offer a pure hydrogen-powered model, a version of its Tucson SUV, Genesis is not likely to go with the plug-in/fuel-cell system, at least not anytime soon.

        That said, Fitzgerald did tell TheDetroitBureau.com that his brand will adopt electrified powertrain technology, likely starting with a plug-in version of its first SUV.

        (After slow start, Hyundai plugging in with array of hybrid, EV and hydrogen-electric models. Click Here for more.)

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: “A Path Filled With Hardships”

        Today
        FIA Formula E 2023 Jakarta teams on track REL

        FIA’s Formula E is Changing the Way We Look at Racing

        Yesterday
        2024 Lexus TX - debut front 3-4

        Lexus Lifts the Covers Off New, Three-Row TX SUV

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: