• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: A Sports Car from a Company You've Never Heard Of
  • Analysts Predict Declining Tesla Sales in Q3
  • Overlanding is the New Hotness
  • New Vehicle Sales Increase in September
  • Are EVs Affordable? Only if You’re a Luxury Buyer
  • Honda Takes Wraps Off New All-Electric Prologue
  • Mercedes to Offer True Self-Driving in Late 2023
  • Biden Meets UAW Picketers, Offers Support
  • Ford Halts $3.5B MI Battery Plant; Fain Slams Company
  • An Electric Acura NSX Could Be Coming
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2024 Buick Encore GX Sport Touring AWD
    • A Week With: 2023 Mercedes-Benz EQB 250+
    • A Week With: 2024 Mazda CX-90 Turbo S Premium Plus
    • A Week With: 2024 Mercedes-AMG EQE SUV
    • A Week With: The 2024 BMW i7 xDrive60
    • A Week With: 2024 Alfa Romeo Tonale Veloce AWD
    • A Week With: 2023 Toyota Camry XSE Hybrid
    • A Week With: 2024 Subaru Impreza RS
    • A Week With: 2023 Chevrolet Colorado ZR2 Desert Boss
    • First Drive: 2024 Polestar 2
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Hyundai Belatedly Plugging In

        Hyundai Belatedly Plugging In

        Korean maker planning array of plug-ins, EVs and FCVs for Hyundai, Kia, Genesis brands.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        March 31, 2017
        Hyundai will roll out its first EV, the Ioniq Electric, next month, but plans a wave of new EVs.

        Slow to charge into the electric vehicle market, Hyundai Motor Co. is about to get charged up, with an assortment of electrified models set to debut for the Hyundai and Kia brands, as well as the new Genesis luxury marque.

        The three brands will add a number of new battery-electric vehicles and plug-in hybrids. Hyundai also plans to launch an all-new fuel-cell SUV model next year that, it claims, will offer greater range than any hydrogen car now on the market.

        Charge Up!

        Hyundai has been slow to enter the electric vehicle market and is now racing to catch up. Key to its new program will be an all-new platform specifically dedicated to battery-based vehicles, the automaker said this week.

        “The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future,” Lee Ki-sang, the head of Hyundai’s green car operations, said at the maker’s research center in the Seoul suburb of Yongin.

        (Hyundai wants you to subscribe, not buy, its new Ioniq Electric. Click Here for the story.)

        Hyundai expects it will take a few more years to develop the new platform, which will likely serve as the foundation for a wide range of new battery models. It will mirror the approach taken by Tesla and a number of other manufacturers, mounting its batteries in the floorboard. That approach frees up space normally dedicated to an internal combustion engine, allowing for a large interior within a small footprint.

        A fuel cell stack shown in front of the Hyundai Tucson. A longer-range hydrogen SUV is in development.

        Hyundai isn’t waiting for the new platform to start pushing electric technology, however. It is in the midst of rolling out the Ioniq, the compact model to be offered in three different configurations: hybrid, plug-in and pure battery-electric. The hybrid and electric models will go on sale in April, with the plug-in set to reach U.S. showrooms in September.

        The Ioniq Electric will offer relatively limited range, about 125 miles per charge. Future Hyundai and Kia BEVs are expected to more directly compete with the likes of the Chevrolet Bolt EV and Tesla Model 3, yielding 200 miles or more per charge. Kia will follow the same path, making the two brands “more competitive,” suggested Lee.

        (First drive: Kia Ioniq. Click Here for the review.)

        The plans call for Hyundai to add electrified models in a range of different product segments, including small cars and larger SUVs. The Genesis brand, the maker said in a statement, will get its first plug-in hybrid in 2019, with a pure battery-electric model due in 2021.

        Key luxury competitors are also pushing into the electric space. Mercedes-Benz, for example, plans to have 10 plug-ins on the market by the end of this year. At its annual meeting in Berlin this week, CEO Dieter Zetsche announced that the company will speed up development of pure electric models, with 10 of those due in production by 2022. The original target was 2025.

        The Kia Niro is one of a wave of battery-based vehicles Kia plans to add by 2020.

        Hyundai’s push into the electric market reflects not only competitive pressures but comes as a response to increasingly stringent global mileage and emissions standards. Even if the U.S. rolls back its own rules, as has been signaled by Pres. Donald Trump, Europe, China and the European Union are tightening their own mandates.

        (Will Trump unplug EVs? Click Here for the story.)

        The challenge, said Lee, will be to build demand even with a lack of the necessary support infrastructure – notably charging stations for EVs and hydrogen pumps for fuel-cell vehicles.

        Nonetheless, the automaker expects to see demand start to grow over the coming decade. Lee said he expects electric vehicles to generate about 10% of global vehicle sales by 2025, a tenfold increase from the current share.

         

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: A Sports Car from a Company You’ve Never Heard Of

        Yesterday

        Analysts Predict Declining Tesla Sales in Q3

        Sept. 29, 2023

        Overlanding is the New Hotness

        Sept. 29, 2023

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: