• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Why Isn’t That EV Charger Working?
  • Ford Will Trust The Truck — The New One Built at BlueOval City
  • Cupra Could Be Headed to the U.S.
  • March New Vehicle Sales to Rise 6.2% Over Last Year
  • Hyundai, Kia Recall Warns Owners of 570K Vehicles to Park Outside
  • Ford Facing $3 Billion in Losses on EV Business for 2023
  • Higher Interest Rates, Bank Failures Pose Challenge to Car Business
  • General Motors to Face Class Action Lawsuit
  • Cruise Applies to Test Robotaxis Statewide in California
  • Chevrolet Pulling Plug on Camaro – But an All-Electric Successor Already in the Works
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Genesis GV80 Prestige 3.5 Turbo
    • First Drive: 2024 Dodge Hornet R/T
    • First Drive: 2023 Dodge Hornet GT
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    • A Week With: 2023 Jeep Compass Limited
    • A Week With: 2023 Cadillac Escalade V-Series
    • A Week With: 2023 Volvo XC40 AWD Ultimate
    • First Drive: 2024 Subaru Crosstrek
    • First Drive: 2023 Lexus RZ 450e
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > General Motors Taking “Step Back” in Push to Autonomous Driving

        General Motors Taking “Step Back” in Push to Autonomous Driving

        CEO Barra says no “specific date” for launch of Supecruise system.

        Paul A. Eisenstein
        Paul A. Eisenstein , Publisher & Editor-in-Chief
        July 22, 2016
        GM CEO Mary Barra said the company is rethinking its timeframe for the introduction of semi- and fully autonomous vehicles.

        The fatal crash of a Tesla Model S using the maker’s Autopilot system appears to be having some serious repercussions across the auto industry as manufacturers and regulators re-think the rush to put semi- and fully autonomous vehicles on the road.

        Among the automakers taking a “step back” is General Motors, where Chairman and CEO Mary Barra said the maker is taking another “look at what technology is in the best interest of consumers.” One consequence may be a delay in the roll-out of GM’s Supercruise, a system believed to be similar in function to the Tesla Autopilot.

        Your Auto Insider!

        Until recently, GM was indicating it would launch the Supercruise software on its new Cadillac CT6 sedan sometime in 2017. But at this point, Barra told reporters in Detroit, “We aren’t putting a specific date on it,” but officials later added the feature is still expected to debut in 2017.

        The general industry consensus is that fully autonomous vehicles would begin to roll out early in the coming decade, but that semi-autonomous technology would start to phase in during the next few years. A number of automakers are advancing the technology with their 2017 models, including Mercedes-Benz, with the new E-Class sedan, and Tesla.

        The California battery-carmaker’s Autopilot is a semi-autonomous system that can automatically change lanes, among other things. Tesla says motorists must still remain in control – while also stressing the system is still in “beta” stage. But there have been numerous reports of motorists pushing Autopilot well beyond what Tesla intended, a YouTube video showing one driver activating the system and then jumping into the rear seat.

        On May 9, a former Navy SEAL, 40-year-old Joshua Brown, was killed in a Florida crash when his Model S failed to spot a truck turning into his lane. The Autopilot’s camera system couldn’t distinguish the white truck from a bright sky, and its radar mistook the truck for an overhead highway sign.

        Tesla uses a "sensor fuson" blend of cameras and radar for its Autopilot system.

        (GM’s tab for Takata may be $870 million. For more, Click Here.)

        In recent weeks, two other Tesla crashes have been revealed, though there is debate over whether they involved the Autopilot system. But a number of critics have called on Tesla to disable the technology. The maker has rejected that idea, though CEO Elon Musk promises to upgrade the system. In the meantime, automakers and regulators alike are facing calls from groups like California-based Consumer Watchdog to slow the process of rolling auto self-driving technologies.

        “It won’t be ready ’til it’s ready,” a senior executive within General Motors told TheDetroitBureau.com following CEO Barra’s appearance at a cybersecurity conference in Detroit on Friday morning. The automaker is determined not to repeat Tesla’s mistakes which, the official stressed, include putting out a high-tech system that is still in beta, or not fully trouble-free.

        That said, GM insiders believe they should be able to avoid some of the problems Tesla has faced. Like Autopilot, the Detroit maker’s Supercruise will blend inputs from forward-looking cameras and radar. But GM’s system also will depend upon a high-definition map – much more detailed than what’s conventionally used in a car – to determine both where a vehicle is located and where it will be safe to activate Supercruise.

        The GM system adds another feature, a retina detection system designed to constantly monitor the driver. It requires the motorist to always be aware of the road and ready to take control in an emergency, otherwise Supercruise will shut off.

        (To see more about China’s move to shut down autonomous testing on highways, Click Here.)

        NHTSA Administrator Mark Rosekind urged automakers to continue, not delay, the introduction of semi-autonomous vehicles.

        There is some evidence driver Brown was distracted, possibly watching a video, when the Florida crash occurred. What’s clear is that when Autopilot missed the truck he failed to step in and hit the brakes.

        While GM’s cautious approach to releasing the Autopilot system suggests the auto industry, more broadly, may take a “step back” to rethink the pace of introducing new technology, don’t expect the push for autonomous vehicles to come to a halt.

        Indeed, while federal regulators are warning automakers not to take shortcuts on safety, they’re continuing an unusually proactive push for autonomous vehicles.

        “We’ve got to move forward,” Mark Rosekind, the administrator of the National Highway Traffic Safety Administration,” said during the same cybersecurity conference where GM CEO Barra spoke.

        (Click Here for details about GM’s reinvention, especially global propulsion.)

        “We cannot wait for perfect,” added Rosekind, pointing out that the numbers of lives lost in U.S. highway crashes rose 8% last year after a decade of decline. “We will lose too many lives waiting for perfect.”

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        Blink Charging station user

        Why Isn’t That EV Charger Working?

        Today
        BlueOval City truck plant aerial March 2023 REL

        Ford Will Trust The Truck — The New One Built at BlueOval City

        Today

        Cupra Could Be Headed to the U.S.

        Today

        One response to “General Motors Taking “Step Back” in Push to Autonomous Driving”

        1. jawaid manzoor says:
          July 25, 2016 at 2:07 pm

          Today, even aeroplanes, massively built and on autopilot are subject to error.This against vehicle, they are more subject to risk. Problems can also be impacted by profitability which has been part in recent US auto industry. Roads,traffic,driving capability is integral part of the problem. Automatization has lowered cost, improved comfort, efficiency, but the fundamental problem here that automobile is mechanical component involving at the base level, quality of material, how well done and consequently affecting road safety and longevity.This had been a major part of Japanese market planning and main part of research while it far lagged the west. To many questions about innovation, if as much a blessing, yet as common example: what has innovation brought in, say, waking up a tired or drunk driver falling on the wheel?……..
          * Online draft ( writer: S.A.E (retd)

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: