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        home > news > Automobiles > Tesla, Kia and Cadillac Top Customer Satisfaction Study

        Tesla, Kia and Cadillac Top Customer Satisfaction Study

        Ford and FCA fail to crack this year's lists.

        Michael Strong
        Michael Strong , Managing Editor
        June 08, 2016
        The 2016 Cadillac Escalade captured the President's Award in AutoPacific's 2016 Vehicle Satisfaction Awards, meaning it earned the highest score ever.

        The measure of a great car, truck or utility vehicle can be taken many ways, but few are as effective a tool as owner satisfaction: Did you like what you paid big money to buy?

        AutoPacific released its annual Vehicle Satisfaction Awards and this year, it appears some Cadillac owners really, really love their Escalades.

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        The 20th iteration of the list saw the luxury SUV take the top two honors that can be had in this survey: The Most Satisfying Vehicle Overall and the President’s Award, with the latter perhaps being the most impressive.

        The President’s Award isn’t given out yearly, but only when a vehicle’s overall score exceeds the previous high score for a vehicle. To date, only three other vehicles have won the honor: the 2015 Kia K900, 2014 Mercedes-Benz S-Class and the 2010 Hyundai Sonata.

        (New study sees 21 million autonomous vehicles on the road by 2035. Click Here for the latest.)

        AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and styling to fuel economy and performance. “VSAs look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience,” said AutoPacific President George Peterson in a statement.

        Tesla captured the highest satisfaction premium brand award in the 2016 Vehicle Satisfaction Awards by AutoPacific: its first year in the survey.

        This year’s results highlighted the difference between owner satisfaction and other more objective measures of what makes a vehicle good. The highest satisfaction popular brand was Kia and it also won three individual segments.

        The big winner for premium brand? Tesla. The win comes despite a series if high-profile, much reported problems with Tesla’s Model S and Model X vehicles. However, that didn’t matter to owners. In its first year on the survey, it won the category “by a considerable margin (23 points). They hold the top spot this year, though Cadillac has closed the gap considerably with the highly satisfying Escalade and increases in owner satisfaction across their line-up,” Peterson noted.

        (GM CEO says autonomous vehicles should retain steering wheel, pedals. For more, Click Here.)

        In all, there were 23 vehicle segments and of those, six winners were redesigned for the 2016 model year. The winners in the passenger car division were:

        • Luxury Car: Mercedes-Benz S-Class
        • Aspirational Luxury Car: Volvo S60/V60
        • Luxury Midsize Car: Nissan Maxima
        • Large Car: Hyundai Azera
        • Midsize Car: Kia Optima

          Kia was the top ranked "popular brand" in this year's AutoPacific Vehicle Satisfaction Awards.
        • Premium Compact Car; Mercedes-Benz CLA
        • Compact Car: Kia Soul
        • Economy Car: Honda Fit
        • Sports Car: Chevrolet Corvette
        • Sporty Car: Chevrolet Camaro

        “While six of the winning vehicles were redesigned for the 2016 model year, the Kia Optima and Chevrolet Camaro have greatly exceeded the scores of their nearest segment competitors,” Peterson noted. The truck winners included:

        • Light Duty Pickup: GMC Sierra 1500
        • Heavy Duty Pickup: GMC Sierra HD
        • Compact Pickup: Nissan Frontier
        • Luxury SUV: Cadillac Escalade
        • Large SUV: Chevrolet Suburban
        • Midsize SUV: Toyota 4Runner
        • Premium Luxury Crossover SUV: Mercedes-Benz GLE
        • Luxury Crossover SUV: Lexus RX

          General Motors took the awards in this year's Vehicle Satisfaction Awards from AutoPacific, including the Camaro, it has seven winners.
        • Large Crossover SUV: GMC Acadia
        • Premium Midsize Crossover SUV: Nissan Murano
        • Midsize Crossover SUV: Nissan Rogue
        • Compact Crossover SUV: Hyundai Tucson
        • Minivan: Kia Sedona

        This year also marks the first year that neither Ford Motor Co. nor Fiat Chrysler Automobiles NV had a winning vehicle.

        “Over the years, Ford has consistently had high-scoring trucks and SUVs while Lincoln has had several luxury car winners,” said Peterson. “Historically, FCA has not been as strong; however, the Jeep Grand Cherokee was on a five-year winning streak and had that taken away by the Toyota 4Runner this year.”

        (Hacked Mitsubishi Outlander raises new concerns about auto cybersecurity. Click Here to learn why.)

        Overall for 2016, General Motors received the most wins with seven, followed by Kia and Nissan each with four, Mercedes-Benz with three and Hyundai and Toyota each with two wins. Volvo, Honda and Tesla each took home one win.

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