• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • March New Vehicle Sales to Rise 6.2% Over Last Year
  • Hyundai, Kia Recall Warns Owners of 570K Vehicles to Park Outside
  • Ford Facing $3 Billion in Losses on EV Business for 2023
  • Higher Interest Rates, Bank Failures Pose Challenge to Car Business
  • General Motors to Face Class Action Lawsuit
  • Cruise Applies to Test Robotaxis Statewide in California
  • Chevrolet Pulling Plug on Camaro – But an All-Electric Successor Already in the Works
  • Want to Buy an EV? Welcome to the 34 Percent!
  • The End of an Era for Rolls-Royce
  • South Carolina Provides $1.29 Billion Incentive for new Scout Factory
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Genesis GV80 Prestige 3.5 Turbo
    • First Drive: 2024 Dodge Hornet R/T
    • First Drive: 2023 Dodge Hornet GT
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    • A Week With: 2023 Jeep Compass Limited
    • A Week With: 2023 Cadillac Escalade V-Series
    • A Week With: 2023 Volvo XC40 AWD Ultimate
    • First Drive: 2024 Subaru Crosstrek
    • First Drive: 2023 Lexus RZ 450e
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Ford Q4, Full-Year 2015 Earnings Blow Away Expectations

        Ford Q4, Full-Year 2015 Earnings Blow Away Expectations

        North America helped drive results; Europe turns profit.

        Michael Strong
        Michael Strong , Managing Editor
        Jan. 28, 2016
        Ford CEO Mark Fields said the company would turn a profit in Europe and with a strong fourth quarter, it did. Expectations are higher for 2016.

        Low gas prices leading to a shift to buyers gobbling up trucks, SUVs and crossovers played into the sweet spot of Ford Motor Co.’s line-up and allowed the maker to exceed expectations for the fourth quarter and for full-year 2015 results.

        The Dearborn, Michigan-based automaker reported fourth-quarter earnings of $2.3 billion, or 58 cents per share, on revenue of $40.3 billion. This outpaced last year’s results of $1.2 billion at 26 cents per share on revenue of $33.8 billion.

        Financial News!

        Analysts had expected Ford to report adjusted earnings of about 51 cents a share on $36.40 billion in revenue for the final segment of 2015, according to a consensus estimate from Thomson Reuters.

        The news only improves when spread out of over the full year. Ford reported a record full year 2015 pre-tax profit, excluding special items, of $10.8 billion, up $3.5B; after-tax earnings per share of $1.93, excluding special items, up $0.59 cents from a year ago

        If you go to the bottom line, the company’s full year net income was $7.4 billion which was up $6.1B compared with the year-ago results, including after-tax earnings per share of $1.84, up $1.53 from 2014.

        Ford's truck sales in North America helped to drive the company's profitable 2015.

        (Ford finds way to boost bottom line by $1.5 bil. Click Here to learn how.)

        “We promised a breakthrough year in 2015, and we delivered,” said Mark Fields, Ford president and CEO. “In 2016, we will continue to build on our strengths and accelerate our pace of progress even further, while transforming Ford into both an auto and a mobility company and creating value for all of our stakeholders.”

        The company managed to record profits from all of its automotive markets with the exception of South America, where conditions continue to be difficult. Fields predicted earlier this month that the automaker would see a profit for its long-suffering European unit.

        Europe’s fourth quarter profit improved by $428 million to $131 million. The automaker said the improvement was driven by market factors and lower costs as a result of the company’s transformation plan. For the full year, Ford was Europe’s best-selling commercial vehicle brand, reflecting the strength of the renewed Transit line-up and Ranger.

        “For 2016, expect pre-tax results to be higher than 2015,” officials predicted.

        While Europe coming around to profitability was a sign of progress, the company’s primary profit generator last year was still North America, including growth in the top line, an operating margin of 10.2%, up 1.2%, and higher pre-tax profit.

        Much of that was driven by the record 17.47 million vehicles sold overall in the U.S. last year, according to Autodata. Buyers were looking were looking for what Ford was selling: trucks.

        (Click Here for details about Ford’s plans to abandon Japanese, Indonesian markets.)

        Sales of Ford’s F-Series pickup trucks rose 15% in December. The F-Series, led by the F-150, extended two streaks: 39 years as the best-selling truck in the United States and 34 years as the best-selling vehicle of any kind. Sales of the F-Series were nearly 4% higher in 2015.

        “Ford’s truck and SUV success in the fourth quarter helped it deliver on claims of record profit in 2015,” said Karl Brauer, senior analyst at Kelley Blue Book. “The U.S. market is hungry for the same products Ford specializes in, with sales growth for the F-150, Explorer and Edge generating strong income last year.

        “The concept of developing and committing to a long-term global product plan, instituted under Alan Mullally and maintained by Mark Fields, is working for Ford. Fields is also expanding Ford’s effort to support car sharing business models and connected car technology. Despite some headwinds in China and South America the company continues to build momentum, and profit, in most global markets.”

        The company’s results in Asia were promising with a record full-year pre-tax profit up 29% from a year ago, which was driven by record profit in the fourth quarter. Last year helped the automaker set new records for volume, revenue and operating margin.

        Much of it was borne out the success of the all-new three-row Edge, Figo, Everest, Taurus, new Ranger and Lincoln MKX. For 2016, Ford expects pre-tax results to be higher than 2015.

        (After years in the red, Ford finally expects Europe to be back in the black. Click Here for the story.)

        “We delivered improvements in 2015 on every single driver of value in our business – growth, returns, risk, and rewards. We look forward to 2016 and strengthening the value proposition at Ford even further,” said Bob Shanks, executive vice president and CFO.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        Dealer lot 2021

        March New Vehicle Sales to Rise 6.2% Over Last Year

        Yesterday
        2022 Hyundai SantaFe 7

        Hyundai, Kia Recall Warns Owners of 570K Vehicles to Park Outside

        Yesterday
        Bronco Raptor rock crawling REL

        Ford Facing $3 Billion in Losses on EV Business for 2023

        Yesterday

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: