Despite the slower growth in the Chinese economy, Ford Motor Co. has succeeded in expanding its foothold in what is now the world’s largest market for new vehicles.
Ford is nearing the 1 million mark for sales in China for the first time, the automaker reported, after selling 106,283 vehicles in November to bring the year-to-date total to 990,356. November performance was up 9% compared to 2014. General Motors also reported increased sales in China during November
“We are pleased that more and more customers are relying on Ford to provide them with vehicles they both want and value,” said John Lawler, chairman and CEO of Ford Motor China. “We remain committed to offering a full range of high-quality, safe, smart and fuel-efficient vehicles in China.”
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The introduction of new products and the strong performance of key partners has boosted Ford’s performance in China.
In November, Ford launched its flagship Taurus sedan at the Guangzhou Auto Show. This launch marks the delivery of Ford’s promise to bring 15 vehicles to China by 2015. Next year, Ford will continue providing Chinese customers with new models, including two new “energi” vehicles: the Ford C-MAX Energi plug-in hybrid electric vehicle and the Ford Mondeo hybrid electric vehicle.
(Click Here for details about GM’s strong sales in China last month.)
Changan Ford Automobile, Ford’s passenger car joint venture, sold 84,546 vehicles during the month, a 22% increase compared to 2014. CAF year-to-date sales totaled 739,465, up 3% compared with last year.
The Ford Mondeo was a highlight in November, with sales of the nameplate up 13% to 12,431. Year-to-date sales of the sedan surpassed the 100,000 mark. Sales of Ford SUVs also remain strong, with both the Ford Kuga and the Ford Edge selling more than 10,000 vehicles each in November.
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Jiangling Motors Corp. (JMC), Ford’s commercial vehicle investment, sold 20,608 vehicles in November, a 20% decrease compared to 2014. Year-to-date sales for JMC reached 226,968 vehicles, down 5%.
