• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The End of an Era for Rolls-Royce
  • South Carolina Provides $1.29 Billion Incentive for new Scout Factory
  • Hyundai and Kia Criticized about Stolen Car Problems by Attorneys General
  • Dodge Rolls Out Final “Last Call” Model: a 1,025-Hp Challenger SRT Demon 170
  • Acura’s New Integra Type S Launching with 320 Hp
  • First Look: Ferrari Roma Spider
  • What do Americans Think of EV Ownership Today?
  • Challenger Fain Edges Closer to UAW Presidency
  • Week Ahead: All About the Cars — Except for the UAW Part
  • The Rearview Mirror: Birth of a Sports Car Legend
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • First Drive: 2023 Genesis Electrified GV70
    • First Drive: 2023 Nissan Ariya e-4orce AWD
    • A Week With: 2023 Jeep Compass Limited
    • A Week With: 2023 Cadillac Escalade V-Series
    • A Week With: 2023 Volvo XC40 AWD Ultimate
    • First Drive: 2024 Subaru Crosstrek
    • First Drive: 2023 Lexus RZ 450e
    • A Week With: 2023 Toyota GR Supra 3.0 Manual
    • First Impression: 2024 Volkswagen ID.Buzz
    • A Week With: 2023 Chevrolet Blazer RS AWD
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Chevy Draws High Performance Red Line

        Chevy Draws High Performance Red Line

        Brand bringing back performance line to boost aftermarket sales.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        Oct. 22, 2015
        Chevrolet is bringing back its Red Line performance parts line to help boost aftermarket sales.

        General Motors is bringing back the “Red Line” moniker for trial run during the annual SEMA show in Las Vegas.

        The name will be used for a series of concept vehicles from Chevrolet specially outfitted with performance parts, special badges and accessories just for the SEMA, which annually draws more than 120,000 visitors annually to the Las Vegas Convention Center.

        Aftermarket News!

        The objective is to see if the idea of Red Line series of Chevrolet cars, trucks and utility vehicles could be commercialized, according to Jim Campbell, GM vice president of performance vehicles and motorsports.

        Accessories are a growing part of almost every carmaker’s business and manufacturers are eager to do what they can to boost sales.

        Chevrolet is re-introducing its Red Line performance parts series at SEMA in Las Vegas.

        “We want to see what the reaction will be,” said Campbell, who noted GM’s old Saturn division had once used the Red Line name but it had been on the shelf before the Performance Parts unit decided to dust it off for the 2015 SEMA show.

        Blending equal parts style and functionality, Chevrolet’s Red Line Series concept vehicles show both the lifestyle and personalization possibilities of the Chevy Line.

        Chevrolet previewed the Red Line concepts, including Trax, Malibu, Camaro, Colorado and Silverado 1500 models, ahead of their public debut at the SEMA Show.

        “The Chevrolet Red Line Series concepts integrate accessories that offer greater personalization choices,” said Campbell. “Each vehicle wears production and concept accessories thematically linked under the Red Line Series banner. We look forward to gauging public reaction at the SEMA Show and other venues.”

        The Red Line performance parts line extends across Chevy's line-up, even to the Trax compact SUV.

        All of the production and concept accessories were developed in Chevrolet’s design studio with the vehicles themselves. The production accessories will be available as the 2016 models arrive in dealer showrooms.

        (More debuts announced for L.A. Auto Show. For more, Click Here.)

        “Chevrolet Accessories bring value and the added security of knowing the parts are designed, engineered, tested and backed by the same team that developed the vehicles,” said Roger McCormack, director, Accessories & Performance Parts Marketing, who added nearly all the parts used for the Red Line series are currently part of GM’s extensive portfolio of accessories and performance parts.

        McCormack said all of the Red Line Series concepts share Enhanced Silver Metallic exteriors, with a custom Charcoal roof panel and Satin Graphite and red accents.

        Chevy's hoping a high-profile debut of its Colorado decked out in Red Line parts will jump start its aftermarket sales.

        Each vehicle included in the Red Line display with also have specific features such as a Custom Trax nameplates in gloss black with red accent as well as tinted tail lamp lenses and window and a suspension lowering kit as well as 18-inch wheels with custom red accents and center caps, black bowtie kit, roof rack cross rails and roof mounts from Thule.

        The Malibu Red Line Series comes with Satin Graphite window molding accent as well as black bowtie kit, rear spoiler, hash mark graphics, grille surround and inserts and a Malibu nameplate in gloss black with a red accent. The other features include red fog lamp bezels, tinted tail lamp lenses and windows and a suspension lowering kit.

        (Click Here for details about GM’s $1.4 billion Q3 profit.)

        Besides Satin Graphite mirror caps and window moldings, the Camaro Red Line concept vehicles also features hash mark and deck lid panel graphics, 20-inch wheels in Satin Graphite with red accent and Camaro nameplates in gloss black with red accent as well as the Red fog lamp bezels, air intake kept and special brake package as well as black bowtie kit and fender badge kit, darkened tail lamps and premium carpeted floor mats, cargo mat and sill plates.

        A Silverado 1500 Red Line features a variety of upgrades including 22-inch wheels and Brembo brakes.

        The Red Line portfolio also includes trucks such as the Colorado Red Line with at in Graphite mirror caps, window moldings, grille surround and inserts, door handles and fog lamp bezels, the Colorado nameplates in gloss black with red accent and Goodyear Wrangler Fortitude tires as well as air intake and exhaust kits, 18-inch wheels with Floor liners.

        A Silverado 1500 Red Line includes the Satin Graphite mirror caps, window moldings, grille surround and inserts, door handles and fog lamp bezels, red tow hooks, Z71 bedside graphics and Silverado nameplates in black with red accents, tinted tail lamp lenses and windows, air intake and exhaust kits, Brembo front brake kit and 22-inch wheels.

        The Spark RS features a concept carbon-fiber front splitter, rocker extensions and a carbon-fiber rear-lower extension. Seventeen-inch wheels inspired by the Corvette Z07 fill out the wheel openings, while a lowered suspension gives the car an aggressive stance.

        (GM hit by new ignition switch, airbag recalls. Click Here for more.)

        “Every Chevrolet has the DNA of the Corvette and the Spark RS concept shows how the brand’s smallest car can deliver big on personalization,” said Todd Parker, director of design, Global Chevrolet. “It advances the RS heritage and interprets it in an entirely new way.”

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        2023 Rolls-Royce Black Badge Wraith Black Arrow nose REL

        The End of an Era for Rolls-Royce

        Yesterday
        Scout in neon on grille

        South Carolina Provides $1.29 Billion Incentive for new Scout Factory

        Yesterday
        2018 Hyundai Sonata front

        Hyundai and Kia Criticized about Stolen Car Problems by Attorneys General

        Yesterday

        One response to “Chevy Draws High Performance Red Line”

        1. GT101 says:
          October 22, 2015 at 8:30 pm

          There is good margins in aftermarket parts for manufacturers. If GM actually engineers and sells the parts, it could be good unlike some car companies that primarily rebadge some other companies product and sell it.

          Back in the day when factory engineers developed the aftermarket product line, there was some excellent engine/trans and suspension products because they were designed by the same engineers who did the original chassis designs so everything fit properly and performed as intended.

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: