• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: A Sports Car from a Company You've Never Heard Of
  • Analysts Predict Declining Tesla Sales in Q3
  • Overlanding is the New Hotness
  • New Vehicle Sales Increase in September
  • Are EVs Affordable? Only if You’re a Luxury Buyer
  • Honda Takes Wraps Off New All-Electric Prologue
  • Mercedes to Offer True Self-Driving in Late 2023
  • Biden Meets UAW Picketers, Offers Support
  • Ford Halts $3.5B MI Battery Plant; Fain Slams Company
  • An Electric Acura NSX Could Be Coming
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2024 Buick Encore GX Sport Touring AWD
    • A Week With: 2023 Mercedes-Benz EQB 250+
    • A Week With: 2024 Mazda CX-90 Turbo S Premium Plus
    • A Week With: 2024 Mercedes-AMG EQE SUV
    • A Week With: The 2024 BMW i7 xDrive60
    • A Week With: 2024 Alfa Romeo Tonale Veloce AWD
    • A Week With: 2023 Toyota Camry XSE Hybrid
    • A Week With: 2024 Subaru Impreza RS
    • A Week With: 2023 Chevrolet Colorado ZR2 Desert Boss
    • First Drive: 2024 Polestar 2
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Audi Shatters 2014 Sales Predictions with New Record

        Audi Shatters 2014 Sales Predictions with New Record

        China, U.S. results forge path to profitability.

        Michael Strong
        Michael Strong , Managing Editor
        March 10, 2015
        Audi's Board of Management Chairman Rupert Stadler highlights the fact the brand sold 1.74 million units globally in 2014.

        Audi enjoyed another record year in 2014, selling more than 1.74 million vehicles globally – a 10.5% jump – with auto powerhouses China and the U.S. leading the sales charge.

        The result bested the company’s predictions by nearly 500,000 units. Audi saw sales in China rise 17.7% and jump 15.2% in the U.S., which were the biggest increases of any of the countries where Audi sells vehicle with one exception: Brazil. The German maker nearly doubled sales in the country, where it sold fewer than 9,000 units in 2013.

        Stay on Top of the News!

        “We delivered more in 2014 than promised,” said Board of Management Chairman Rupert Stadler. “After a very positive start to this year, we aim to achieve a new record for unit sales in 2015.”

        Through the first two months, Audi appears to be on track to meet that goal; however, it’s going to require the long-term trend of rising sales in the U.S. will need to continue. Between 2009 and 2014, sales increased from 82,716 units to 182,011 last year. Sales have increased for 50 consecutive months, according to Audi. Another accolade is only likely to help that streak continue.

        The Audi A3 and Q3 have been named to Kelley Blue Book’s 10 Best Luxury Cars under $35,000 list for 2015. The list recognizes vehicles with exceptional standard equipment, fuel economy and performance.

        “The 2015 A3 and Q3 raise the bar for what is to be expected in terms of standard performance and technology in the entry premium market,” said Scott Keogh, president, Audi of America. “This unwillingness to compromise on the amenities that drivers value most is reflected by the recognition from KBB.”

        Part of Audi’s appeal in the U.S. is that buyers feel like their getting a high-end luxury vehicle at a fair price, in particular for the A3.

        “Entry-level does not have to mean a major compromise,” KBB.com noted. “This sedan is small but well equipped, peppy and comfortable. It’s also the only one in its segment to offer an optional diesel engine.”

        While the Q5 is the best‑selling Audi model in the United States, rising sales of entry-level sedans and compact SUVs and crossovers are the fastest growing segment now, which bodes well for Audi.

        (Audi powers up the R8 e-tron, takes aim at Tesla. For more, Click Here.)

        While the U.S. helped to drive sales, the slow down of auto sales in China apparently had no impact on Audi whatsoever and it’s continuing into 2015. The long‑wheelbase version of the A6 is the best‑selling premium car in China, with sales increasing by 18.9% to 10,168 units in February.

        Overall, Audi sales increased 4.2% in February, but the month was shortened due to the Chinese New Year celebrations. In the first two months, Audi delivered 84,960 premium cars in China, 10.5% more than one year ago.

        (Click Here for details the latest Audi Prologue concept.)

        Selling vehicles at a record clip is important, but profitability is the ultimate measure. Audi lived up to the hype in 2014: revenue of more than €50 billion, operating profit exceeding €5 billion, operating return on sales of 9.6%.

        (To see more about the possibility of VW killing off the Beetle, Click Here.)

        By 2020, Audi intends to expand its product range from the current 52 to 60 models. At the Annual Press Conference, Board of Management Member for Technology Ulrich Hackenberg explained, “The new models Audi Q7, Audi R8 and Audi A4 are the highlights of our model initiative in 2015.” The company will continue to thrill its customers worldwide with pioneering technologies and progressive automobiles with the sporty Audi DNA.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: A Sports Car from a Company You’ve Never Heard Of

        Yesterday

        Analysts Predict Declining Tesla Sales in Q3

        Sept. 29, 2023

        Overlanding is the New Hotness

        Sept. 29, 2023

        One response to “Audi Shatters 2014 Sales Predictions with New Record”

        1. Jorge says:
          March 10, 2015 at 3:45 pm

          Audi’s primary sales gains in the U.S. are from adding models – which has not worked for VW. Many consumers view Audi models as similar in status to a BMW with what some believe is a nicer interior. Just as with styling, all of this is subjective.

          When the magazines hand out awards those who are status conscious tend to gravitate towards the models with bragging rights. Between Audi’s marketing, awards and model variations, they have continued to maintain slow growth but realistically they are only a niche player in the U.S. market with annual sales of ~200K vehicles. If not for sales in China, many auto makers would be hurting for profits.

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: