• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • The Rearview Mirror: Tailfins Take Flight
  • TikTok Reveals the Hottest EVs in the Industry
  • Millions of Older Hyundai, Kia Owners May Face Trouble Getting Car Insurance
  • Bugatti Chiron Profilée Sets New Auction Sales Record
  • Another Delay for VinFast Customers
  • Ford Making Return to Formula One for 2026 Season
  • Ford CEO Farley “Frustrated” by $2 Billion Loss for 2022
  • Hyundai Ioniq 6 Achieves EPA-Estimated 361-Mile Range
  • Nissan’s Virtual EV Convertible, the Max-Out Reappears in Sheet Metal Form
  • Honda Launching Hydrogen-Powered CR-V in 2024
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2023 Lexus GX 460 Black Line
    • A Week With: 2023 BMW X1 xDrive28i
    • A Week With: 2023 Kia Niro EV
    • A Week With: 2023 Hyundai Palisade Calligraphy
    • A Week With: 2023 Ford F-150 Raptor R 4x4 Super Crew
    • A Week With: 2023 Genesis Electrified G80 AWD
    • A Week With: 2023 Land Rover Defender 110 V-8
    • First Drive: 2023 Honda Pilot TrailSport
    • A Week With: 2023 Jaguar F-Type R Coupe
    • A Week With: 2023 GMC Yukon Denali Ultimate
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Automakers Sitting out Super Bowl XLIX

        Automakers Sitting out Super Bowl XLIX

        Just five car companies confirmed for ads this year.

        Michael Strong
        Michael Strong , Managing Editor
        Jan. 26, 2015
        Despite the strong response to its Little Darth Vader ads, VW plans to sit out Super Bowl XLIX.

        Viewers tuning into this year’s Super Bowl won’t get to see a pint-sized Darth Varder use “the force” start another Volkswagen as the German automaker isn’t part of the commercial roster for this year’s game, along with Jaguar, General Motors, Ford and several others.

        The number of automakers with ads on this year’s broadcast is down significantly: the lowest level in five years. Last year, 11 brands were featured, whereas this year just five are confirmed. It’s the lowest level since 2010, which is when automakers were just beginning to see a dramatic sales turnaround.

        Stay on Top of the News!

        However, the five that are advertising are running different types of ads. Mercedes-Benz plans to air some humorous ads. While Toyota plans to tug at viewers’ heart strings with ads about what it means to be a dad. Kia is using Pierce Brosnan, formerly James Bond, for a 60-second spot on the new Sorento crossover. BMW will hype its new i3 EV in a commercial and Nissan returns to the game for the first time since 1997.

        Typically, automakers are big players in the Super Bowl advertising game. The 2014 Super Bowl marked the fourth consecutive year of increasing ad spends by carmakers with $113 million spent: accounting for more than a quarter of total ad time in the game.

        One of the reasons automakers may be cutting their Big Game ads is that the prices are at their highest levels in history: $4.5 million for 30 seconds of air time. Last year, 30-second ad cost $4.2 million. Those prices are just an average. Where in the game an ad appears determine what the actual price of the time ends up being.

        The total ad spend for this year’s game is expected to exceed $330 million and account for 47 minutes of ads, according to Kantar Media, an advertising consulting firm in New York.

        Those prices don’t even include the money invested in producing the commercial. With auto sales rolling, many may feel they don’t need to spend the cash to keep the momentum going in 2015.

        Executives at the National Football League and NBC might argue the commercials are money well spent, pointing at Chrysler and how it began its current renaissance with its “Imported from Detroit” series of ads that kicked off during the Super Bowl a few years ago.

        (Automakers spending big money to maximize exposure with Super Bowl ads. For more, Click Here.)

        In 2011, it kicked the series off with its critically acclaimed “Born of Fire” spot featuring Eminem touting the refreshed Chrysler 200. Since then its continued the string with 2012’s “Halftime in America,” featuring Clint Eastwood; and 2013’s “Farmer,” featuring legendary broadcaster Paul Harvey’s “So God Made a Farmer” speech and a Jeep ad narrated by Oprah Winfrey.

        (Click Here for details about Volvo capturing the auto ad of the year.)

        In 2014, the automaker aired three ads, including one with Bob Dylan for the completely redesigned 2015 Chrysler 200. At this point, it’s unclear if Chrysler or its parent, Fiat Chrysler Automobiles, will have any spots this year, which is ironic given that only Anheuser-Busch InBev has spent more during the last five years than Chrysler’s $89.5 million, according to Kantar Media.

        (To see more about VW and BMW teaming up for new fast-charging stations, Click Here.)

        Again, it bears repeating that automakers are a big part of Super Bowl advertising with Hyundai and Volkswagen helping to round out the top five Big Game spenders since 2010 at $69.8 million and $68.1 million.

        During the past five years the top five Super Bowl advertisers have spent $456.6. million on network advertising during the game, accounting for 35% of total advertising revenue. The 2014 Super Bowl had a record-setting 111.5 million viewers. Officials expect this year’s game to set another record, and automakers are taking different approaches to their ads.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published

        The Rearview Mirror: Tailfins Take Flight

        Yesterday
        2021 Porsche Taycan - charging

        TikTok Reveals the Hottest EVs in the Industry

        Feb. 03, 2023
        2018 Hyundai Sonata front

        Millions of Older Hyundai, Kia Owners May Face Trouble Getting Car Insurance

        Feb. 03, 2023

        One response to “Automakers Sitting out Super Bowl XLIX”

        1. Jorge says:
          January 26, 2015 at 9:38 am

          Maybe the marketing managers at the auto companies have finally realized that expensive catchy Super Bowl commercials win awards but don’t sell many cars, making them a poor investment for most?

          Reply

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: