• News
  • Guides
  • Reviews
  • Media
  • About
  • News
  • Guides
  • Reviews
  • Media
  • About
Sign up Now (For Free)

Sign up for our newsletter and receive the latest automotive news in your inbox!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Thanks for subscribing!
News
Read Now
  • All News
  • Automakers
  • Automobiles
  • Auto Shows
  • Business
  • EVs & Environment
  • Guides
  • Lawsuits/Legal
  • Regulatory
  • Ride-Sharing
  • Safety & Recalls
  • Technology
Recent
  • Porsche Cars North America Gets a New CEO
  • Canadian Union Approves New Contract with Ford
  • The Rearview Mirror: Birth of a Legendary Design
  • UAW Ups Pressure, Expands Strikes to Parts Depots
  • Ineos Begins Grenadier Production for North America
  • VinFast Focuses on Europe to Beat Chinese Rivals to Market
  • Honda Establishes Global Motorsports Organization
  • Bugatti Rimac Signs U.S. Distribution Pact with VW
  • Tentative Settlement Ends Ford Strike Threat in Canada
  • NHTSA Revives Ford Focus Recall Investigation
Editor’s Choice
    Reviews
    Read Now
    • All Reviews
      • Feeder
    • Classic Cars
    • Concept Cars
    • Convertibles
    • Coupes
    • Crossovers/CUVs
    • Diesel
    • Hot hatches
    • Hybrids
    • Luxury Vehicles
    • Minivans
    • Muscle Cars
    • Pickups
    • Sedans
    • Sports Cars
    • Super Cars
    • SUVs
    Recent Reviews
    • A Week With: 2024 Mazda CX-90 Turbo S Premium Plus
    • A Week With: 2024 Mercedes-AMG EQE SUV
    • A Week With: The 2024 BMW i7 xDrive60
    • A Week With: 2024 Alfa Romeo Tonale Veloce AWD
    • A Week With: 2023 Toyota Camry XSE Hybrid
    • A Week With: 2024 Subaru Impreza RS
    • A Week With: 2023 Chevrolet Colorado ZR2 Desert Boss
    • First Drive: 2024 Polestar 2
    • A Week With: 2024 Mercedes-Benz GLE 450 4Matic
    • A Week With: 2023 Mazda CX-50 Turbo
    Editor’s Choice
      Guides
      Car Warranty
      • Endurance Warranty Reviews
      • BMW Extended Warranty
      • Extended Warranty For Cars Over 100k Miles
      • Extended Car Warranty Cost
      • Subaru Extended Warranty
      • CarShield Reviews
      • CarShield Cost
      • Aftermarket Car Warranty
      • CARCHEX Warranty Reviews
      • Reputable Extended Car Warranty Companies
      • Used Car Warranty Companies
      • Best Car Warranty
      • Is CarShield A Scam?
      • Mercedes Extended Warranty
      • CarShield Plans
      Insurance
      • How To Identify A Car Insurance Company
      • Geico Mechanical Breakdown Insurance
      • How Far Back Does A Car Insurance Company Look
      • Mechanical Breakdown Insurance For Used Cars
      • State Farm Mechanical Breakdown Insurance
      • Mechanical Breakdown Insurance From Progressive
      • Dollar A Day Insurance
      • Auto Insurance For SSI Recipients
      • Car Insurance Rates After A Suspended License
      • Auto Insurance For Salvage Vehicles
      • Average Cost of Dodge Ram 1500 Car Insurance
      • Car Insurance Florida
      • Full Coverage Auto Insurance
      • GrubHub Insurance
      • Amazon Delivery Auto Insurance
      Shipping
      • Car Shipping Companies
      • uShip Reviews
      • Auto Shipping From California To Hawaii
      • Montway Auto Transport Reviews
      • Cheap Car Shipping
      • Easy Auto Ship Reviews
      • Auto Shipping Miami
      • Auto Shipping To Alaska
      • Car Shipping Cost
      • Auto Shipping Hawaii
      • Auto Shipping Puerto Rico
      • Sherpa Auto Transport Reviews
      • Auto Shipping Atlanta
      • Auto Shipping Boston
      • Auto Shipping. Chicago
      About
      • About Us
      • Contact Us
      • Terms of Use
      • Privacy Policy
      • Affiliate Disclosure
      • Sitemap
      TheDetroitBureau.com

      More than just “another” place to find news, reviews, spy shots, commentary, features, and guides about the auto industry. TheDetroitBureau doesn’t stop with the press releases or confuse a few lines of opinion with insightful, in-depth reporting.

      Contact Us

      Like what you see? Have some ideas for making The Detroit Bureau.com even better? Let us know, we’d love to hear your voice.

        Media
        Listen Now
        • Headlight News: All Episodes
        More from TheDetroitBureau
        • Guides
        • Latest News
        • Auto Reviews
        • Podcasts
        Headlight News

        TheDetroitBureau.com’s Headlight News offers a look at the past week’s top automotive news stories, as well as what’s coming up in the week ahead. Check out the week’s top story and our latest review…along with a dive into the past with this week in automotive history.

        home > news > Automobiles > Chevrolet Looks to Score with Man United Sponsorship

        Chevrolet Looks to Score with Man United Sponsorship

        Team debuting new jerseys adorned with gold bow tie logo.

        Joseph Szczesny
        Joseph Szczesny , Executive Editor
        July 07, 2014
        Chevrolet kicked off its sponsorship deal with Manchester United with a video debuting the team's new Bow Tie emblazoned jerseys.

        Chevrolet is finally launching one of its boldest and most controversial marketing efforts as the maker unveils Manchester United’s new home shirt, sporting the Chevy logo.

        As part of Chevrolet’s partnership with the Manchester United, one of the world’s most famous sports franchises, fans can try on the new shirt with the Chevy logo digitally at www.ChevroletFC.com. The introduction of the new shirt kicks-off Chevrolet’s seven-year agreement as Manchester United’s shirt sponsor.

        We'll Keep You In The Know!

        “Our presence on the new Manchester United home shirt is a highly anticipated moment for the club’s more than 659 million followers around the globe, and for the Chevrolet brand,” said Tim Mahoney, chief marketing officer, Global Chevrolet.

        “From the beginning of our partnership with Manchester United more than two years ago, we pledged to bring fans closer the game. This celebration of the new shirt will honor that pledge by making them part of the unveiling.”

        Chevrolet is launching the partnership with Manchester United just as interest in soccer or football as it’s known in England and the rest of the world has increased because of the World Cup, which is now heading towards a climax on July 13 in Brazil.

        Manchester United is one of the top clubs in the English Premier League, which like Formula One racing, has an enormous following around the world because its international flavor.

        Chevrolet also is releasing a video featuring Manchester United players, legends and fans. The video pays homage to the history of Manchester United shirts, dating from the club’s inception in 1878.

        Manchester United’s Group Managing Director Richard Arnold described the partnership with Chevrolet as an historic event. “They officially become only our fifth shirt sponsor in 136 years,” he said

        The video features Manchester United fans throughout history marching down the streets of Manchester, and singing the “Glory, Glory Man United” anthem. The fans arrive at Old Trafford, where current players Wayne Rooney, Juan Mata, Robin van Persie and David De Gea.

        Celebrating its debut on the new shirt is one of several upcoming events highlighting Chevrolet’s partnership with Manchester United. On July 23, Manchester United will play its first match in the new Chevrolet-branded shirt against the L.A. Galaxy at the Rose Bowl in Pasadena, Calif., in the Chevrolet Cup.

        Chevrolet also will serve as the presenting sponsor of Manchester United’s Aug. 2 match versus Real Madrid at Michigan Stadium in Ann Arbor, Michigan, which sold out completely in a matter of minutes.

        Even though, GM decided to pull the Chevrolet brand from Europe to give the Opel brand more room to maneuver, Chevrolet will remain a major sponsor of Manchester United for the next seven years.

        (GM recall blitz may be winding down. For more, Click Here.)

        With 60% of its sales outside the United States, Chevrolet looking to make an impact in other parts of the world, particularly in Asia where Manchester United has a huge following and Chevrolet hopes to grow its market share.

        (Click Here for more about Fiat Chrysler listing on NYSE in August.)

        Even with Chevrolet gone from Europe, the deal will help Chevrolet sell vehicles, Mahoney said. More than half of Manchester United’s followers on social media are in China, Thailand and other countries in Southeast Asia where Chevrolet expects to expand sales, Mahoney said.

        The $559 million marketing tie with Manchester United was controversial when it was negotiated by Joel Ewanick and ultimately led to Ewanick’s dismissal by then-Chairman Dan Akerson.

        (To see more about BMW jumping on luxury bandwagon heading to Mexico, Click Here.)

        The timing of the deal is fortuitous for Chevrolet and parent General Motors, as English Premier League soccer is strengthening its following among young fans in the U.S. as the new NBC Sports Network has begun broadcasting the games in the U.S.

        Ewanick’s deal with Manchester United could begin to look like a genuine bargain in the next couple of years as the National Basketball Association, Major League Baseball, the NFL and the major collegiate football conference begin to negotiate new television deals, which are certain to drive up advertising rates.

        How to Care for Your Car

        Cheap Car Warranty

        Editor's Choice

        Best Extended Car Warranty

        Editor's Choice
        Recently Published
        Unifor auto talks team 2023

        Canadian Union Approves New Contract with Ford

        Today

        The Rearview Mirror: Birth of a Legendary Design

        Sept. 23, 2023
        Fain in camo two 9-22-23

        UAW Ups Pressure, Expands Strikes to Parts Depots

        Sept. 22, 2023

        Leave a Reply Cancel reply

        Your email address will not be published. Required fields are marked *

        Share this article:
        © The Detroit Bureau 2023
        • Guides
        • Privacy Policy
        • Terms of Use
        • Affiliate Disclosure
        • Contact Us
        • Sitemap
        Follow Us: